Jun 2024 – Present · 1 yr 11 mos · New York City Metropolitan Area · Remote

• Competitor Genius is a better way to track your competitors and market with just 5 minutes of setup. Give it 5-10 competitors and customer buying criteria, and Competitor Genius will generate deep levels of insight on where you rank, who's acquiring customers fastest, customer satisfaction, battlecards, strengths and weaknesses, and top reasons for cancellations.

Apr 2024 – Present · 2 yrs 1 mo

• Providing early stage product and GTM strategy guidance as part of Summoner advisory work. Atronous revolutionizes digital product listing, image and metadata creation and submission to marketplaces, driving success rates from 30-50% to 60-90% - doubling available listings!

Oct 2022 – Nov 2024 · 2 yrs 1 mo · New York City Metropolitan Area · Remote

• As part of the Perch acquisition, I led the product teams building the next generation of AI, IoT sensor and data-driven services that make the Raydiant In-Store Digital Experience platform the most intelligent, contextual, interactive and effective platform for the physical world.
• Our clients include the top QSRs, 3 of the top 10 CPGs, 3 of the top 20 retailers, etc. Over 150 companies have built their physical world extensions on the Raydiant marketplace because we make physical world deployment easy and unlock the power of data and consumer engagement.
• Key Accomplishments:
• Integrated Perch into Raydiant seamlessly with 0% customer churn, 0% employee churn, and positive cash flow contribution
• Redefined and socialized our product strategy for AI, Computer Vision and data analytics in first 6 months. Launched the first integrated data dashboard across all Raydiant products.
• Helped revitalize a struggling engineering group into the top performing team in the department
• Increased computer vision accuracy 300% while reducing hardware costs by 35%
• Was the key technical product resource for enterprise deals and Business Development, helping contribute to 357% YoY rev growth
• Closed the largest deal (7-figure) in Raydiant history as interim Head of Enterprise sales
• Won the internal hackathon for using Generative AI - building a highly accurate Slackbot that answered in depth product questions by crawling support documentation - in just 2 days with 3 engineers.

Jul 2017 – Sep 2022 · 5 yrs 2 mos · Greater New York City Area

• Perch is the leader in interactive in-store retail marketing technology . Perch's proprietary computer vision sensing technology and cloud platform detect and instrument the physical "clicks" at retail, when customers pickup a product - creating remarkable physical and digital marketing integration and a new data stream to show what content is most effective influencing physical retail behavior. The result is a 30-180% sales lift with the new creative canvas of physical+digital marketing - delivering the right message at the critical decision point and enabling the types of magical in-store experiences that drive customer loyalty.
• Our clients include 3 of the top 10 CPGs and 3 of the top 10 retailers deploying the technology across 5 continents.
• Key Accomplishments:
• Took over as a turnaround with flat-lined revenues and grew revenues 5x in 2 years to $2.5m ARR
• Rebuilt the technology team and re-architected the product within 12 months
• Migrated from product services model to PaaS/SaaS model
• Negotiated to the final stages of $10m Series A, before Covid disrupted the business
• Survived a 70% loss of clients due to Covid, took decisive action to restructure the business for survival, regrew the company 2.5x over 2 years and negotiated a successful sale to Raydiant
• Won Clio Award, Fast Company Award, International Design Award for technology revolutionizing retail
• Was named Top 100 Retail Influencer by Rethink Retail, Top 50 Retail Tech Influencer by Retail Tech Innovation Hub, Most Influential CEO in Visual Design by Corporate Vision

Jun 2017 – Jun 2020 · 3 yrs · New York City

• Propel is the first Smart CRM for PR. Propel brings effectiveness to PR professionals and oversight to PR managers, both agency and in-house. We help PR teams understand which campaigns, teams and pitches are working, and we offer actionable insights to improve. Propel's SaaS platform brings machine learning, analytics and streamlining technology to PR professionals. After decades of years in the PR industry, our team has seen first-hand the pain points of the field and its lack in adoption of technology and innovation.

Jan 2017 – Present · 9 yrs 4 mos · Greater New York City Area

• Summoner is an advisory and investment firm for high-growth ventures focused on SaaS, Marketing Technology, Voice, Machine Learning and eCommerce. It is the holding company for my angel and advisory work with a portfolio of approximately 20 companies. Projects include:
• Interim CEO of a SaaS inventory management platform. Brought in by the board to research and present a follow-on investment strategy and to correct flat-lined growth. In 30 days, interviewed client base, reorganized and scoped product roadmap, reduced client onboarding times 75%, halved the cost of customer acquisition and created financial models for future investment.
• Interim CMO of a location-based hardware company prepping for product launch. Launched consumer facing sites, ran multi-variate ad campaigns to test messaging and conversion and prepared strategic plan for series A funding. Also provided investment.
• Advisor and investor for a voice-first development platform, a SaaS-based procurement platform and several hardware and software infrastructure companies.
• Advisor for an AI and NLP customer relationship management platform for the PR industry.

Jan 2017 – Feb 2017 · 1 mo · Greater New York City Area

• On behalf of the board, I came in to evaluate the strategic and operational plan to maximize the value of the assets of the company which was approaching a next round of funding. The project included:
• Analyzing customer data and interviewing customers to establish a clear target market segment and aligning all business activities to maximize the value of that segment
• Halving the marketing cost of acquisition and providing more formal models for the unit economics of the revenue funnel (CaC/LTV, payback period, etc.)
• Streamlining customer support process with full management visibility in Salesforce to double onboarding productivity and accurately measure churn
• Re-aligning the product roadmap to a stricter and more customer-focused prioritization process and getting a formal roadmap commitment to get to minimal product viability
• Develop a financial model to determine the capital needs to get the company to get to cash flow break even
• Present options to the board including multiple operational models and M&A

Jun 2016 – Jun 2019 · 3 yrs · Greater New York City Area

• Advisor to founders of Order with a focus on strategy, go-to-market, distribution and sales and fundraising.
• Order is an end-to-end purchasing solution that provides productivity software and order fulfillment to save businesses time and money. Our system streamlines procurement workflow by providing a single destination platform for business purchasing, budgeting, and reviewing. Our actionable analytics digest a business’ entire purchase history to understand their needs and identify their optimal suppliers. The result: businesses get the products they want, when they want them, at an average of 20% less.

Mar 2016 – Present · 10 yrs 2 mos · New York City

• Mentor several early stage startups to better define go-to-market strategies, foundational business elements and in turn accelerate growth.

Mar 2016 – Present · 10 yrs 2 mos · New York City

• The Washington Square Association remains New York City's first neighborhood organization and the second civic organization after the Municipal Art Society, with over 100 years of service to the neighborhood.
• The Washington Square Association gained wide recognition and became the inspiration and model for many community-oriented organizations throughout the country. We put on events such as the Annual Holiday Tree Lighting, the Washington Square Music Festival, the Kids Halloween Parade as well as support the park's many projects.
• We are volunteer organization whose membership is open to our entire community.
• For more information, go to http://www.washingtonsquarenyc.org.

Dec 2015 – May 2022 · 6 yrs 5 mos · New York

• Forbes Agency Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies.

Mar 2010 – Dec 2016 · 6 yrs 9 mos · New York City

• LocalVox is the leading local, social and mobile marketing technology platform that helps thousands of local businesses market on social media, search engines, directories, email, advertising and mobile - all in a single, easy-to-use platform. LocalVox was founded in 2010, was named among the ten hottest startups by Huffington Post, Forbes and Business Insider. LocalVox products have been named Top SEO product, Top Social Media product and top Small Business Platform by publications like Social Media Today, Amex OPEN Forum, Fox News, Wired and many more. LocalVox grew to over 100 employees and 8 digit revenues and was acquired by wholly owned subsidiary of the Blackstone Group in 2014.

Jan 2008 – Apr 2010 · 2 yrs 3 mos

• Weplay was a social network for youth sports invested in by Lebron James, Derek Jeter, Peyton Manning, Jennie Finch and other leading sports stars with the mission to connect the youths ports community and inspire the love of sports to a generation. Headed up all areas of Weplay marketing reporting directly to the CEO. Ran company wide acquisition and lifecycle marketing including strategy development, SEO, SEM, banner and paid advertising, public relations, social media outreach and working with business development on strategic partnerships with leagues and media partners. Crafted promotions with sports icons.
• Product responsibilities include UGC media products as well overall responsibility for viral site features (sharing, invites, communications, etc.). Responsible for site-wide metrics reporting and analysis to the executive team to guide our strategic direction, including business modeling and forecasting for fundraising. Managing and mentoring 2 FTEs.
• Drove cost per registration from $7.50 to $2.00 while focusing acquisition on most engaged segments, beating our most aggressive forecasts by 30%
• Created segmented and trigger-based lifecycle email campaigns with open and click through rates 100% above industry averages
• Oversaw design and implementation of the media gallery which is the most used feature on the site
• Increased site virality 5X by overseeing development of key viral and invite features
• Drove the business modeling forecasting for successful raises of $5M and $7M
• Spearheaded a successful traffic arbitrage program with a 300% ROI and led Weplay’s ad network strategy enabling sales to quote 5X unique users to allay share of voice issues

Oct 2006 – Nov 2007 · 1 yr 1 mo

• Developed the product vision, market requirements, roadmap, pricing, and go to market strategy for Narrowstep’s broad Internet TV platform and content delivery network, telvOS - a comprehensive content management system and network designed for HD quality IP-based video streaming with modules for in-stream advertising, payment and subscription, download, syndication and business analytics.
• Acted as interim CTO in H1 2007
• Created, defined, and marketed a differentiated distribution and syndication platform significantly increasing network usage and revenue
• Provided customer revenue and cost analysis that led to strategic focus shift to telco/ISP and broadcaster segments
• Redesigned, authored, and launched new website with very limited resource. Doubled Narrowstep web site traffic and incoming leads within 2 months
• Migrated revenue model to increase ancillary revenue streams including a revenue generating service organization
• Selected and implemented Salesforce.com and created executive visibility into sales and marketing process

Jul 2005 – Oct 2006 · 1 yr 3 mos

• Developed and executed the product marketing plan, including direct and indirect channel development, buyer persona research, market research, product requirements gathering, sales support, inside sales training, collateral authoring, content syndication and PR. Full responsibility for Internet marketing strategy, including search engine optimization, pay per click (PPC) advertising, and awareness programs. Accomplishments included:
• Drove over 100% year over year growth while lowering the average cost of sales
• Reduced sales cycle length 20% through targeted sales tools, vertical focus and improved training
• Doubled web site traffic within 2 months of being responsible for our Internet strategy
• Doubled PPC lead generation while reducing cost per lead 50%
• Created marketing portal in Sharepoint authoring over 30 topics and 120 pages of content
• Result: IBM purchased Lombardi ($177M)

Feb 2004 – Jul 2005 · 1 yr 5 mos

• Presented client presentations, proof of concepts, and technical architecture in competitive sales cycles to C level executive of the Global 2000. Designed and refined business processes across several industries, including streamlining human interaction and maximizing the value of existing IT assets. Accomplishments included:
• Started the New York office
• Achieved annual sales quota within 8 months, closing Lombardi’s largest deal: Pfizer
• Established the strongest regional partner network including Bearing Point, BusinessEdge, and Accenture

May 2002 – May 2003 · 1 yr

• 724 Solutions acquired Tantau. Developed markets for the distribution and sale of the company’s primary carrier software offering: A massively scalable WAP and HTTP gateway with subscriber management, access control, push messaging (SMS and MMS), session management, security, multi-node distribution, reporting and billing. Responsibilities included targeting customers and indirect distribution partners; authoring all core product materials; sparking sales cycles worldwide; evaluating and establishing technology and distribution partnerships; speaking with analysts; and feeding back requirements to development.
• Direct engagement with distribution and technology partners included:
• Hewlett-Packard, Sun, ZTE (China), Nokia, Ericsson, ClearSky Mobile Media, Access, Intervoice-Brite, Pixo
• Directly involved in carrier deal cycles including:
• Sprint, Verizon, Nextel, AT&T, Cingular, Bell Mobility, China Mobile, China Unicom, Telus

Jul 2000 – May 2002 · 1 yr 10 mos

• Worked for Tantau, a startup acquired by 724 Solutions. Developed markets and relationships with distribution and technology partners in the mobile enterprise and carrier spaces. The products included enterprise and carrier WAP gateway solutions, alert generation and message delivery products, wireless financial banking software, a mobile application development platform, and a secure payment server. Managed the technical evaluation and integration of all Hewlett Packard’s (HP) relevant technology. Gathered OEM product requirements and communicated them to the development team.
• Grew partnership revenue from $0 to $10 million in the first year, representing 30% of company revenue. The team was given the Tantau Performance Award
• Leading revenue-generating Sales Engineer for my only full year, 2001
• Developed the business case for the viability of the carrier gateway business that resulted in 724 Solutions focusing its efforts on that product, which I then managed
• Result: 724 Solutions Bought Tantau for $120M in stock

Jan 1999 – Jan 2000 · 1 yr

• Oversaw a team of people to deliver the pcOrder platform to second tier manufacturers (accessories, peripherals, components, etc.). Drove $4m in revenue in 6 months.

Jan 1998 – Jan 1999 · 1 yr

• Executed an original idea on how to create a personalized product recommendation engine within the Trilogy product suite. Led a team of 4 from market analysis, requirements gathering, design and build through channel distribution and sales.