May 2022 – Dec 2023 · 1 yr 7 mos · On-site

• Led the establishment of a global corporate marketing operations function, involving the implementation of comprehensive marketing operations strategies. This encompassed talent management, adoption of innovative technology, and the deployment of scalable processes to enhance revenue activation across the entire buyer journey. Additionally, orchestrated impactful initiatives that played a pivotal role in driving significant business growth, demonstrating my proficiency in aligning marketing endeavors with organizational objectives.
• Led a team of nine global MOPS and PMs for a $4.5B, 10,000 employee company with 500+ marketers.
• Pioneered global strategies in Demand Generation, Marketing Operations, and Technology.
• Established a Marketing Operations & Demand Center of Excellence serving four sectors ($500M+ each), and dozens of divisional business units.
• Led Trimble's Marketing Digital Transformation, consolidating tech platforms, saving >$5 million annually.
• Achieved annual averages of 4.5M Marketing Inquiries, 850k Marketing Qualified Leads, and 28,000 wins, contributing to over $1B in revenue.
• Orchestrated a purpose built, unified MarTech stack aligned with the customer journey, eliminated hundreds of disparate software technologies across the business.
• Launched the companies first account data unification project, unifying over 40M account profiles, giving them each a unique identifier and enriching the records for a concise set of pick list values across the business.
• Created the blueprint strategy for delivering Ideal Customer Profiles and Personas for all divisions at Trimble.
• Spearheaded data-driven marketing methodologies adoption.
• Developed scalable processes, workflows and organizational structure for high-growth marketing.
• Transformed 500 users into proficient Marketo experts and specialists, including the launch of in-house certification training module creation.

Oct 2017 – May 2022 · 4 yrs 7 mos · On-site

• As a leader at Trimble, I championed the formulation and execution of global strategies for Demand Generation, Marketing Operations, and Technology, while establishing a Center of Excellence for best practices and driving innovation.
• Established a Center of Excellence to propagate best practices and ensure a forecastable and predictable revenue stream across all divisions.
• Orchestrated the oversight of a purpose-built MarTech stack, including platforms like Marketo, LeadSpace, Drift, Uberflip, 6Sense, Vidyard, Smartling, and more, to strategically support and optimize the entire customer journey.
• Spearheaded initiatives aimed at streamlining operations, enhancing efficiency, and driving innovation.
• Contributed significantly to the achievement of organizational goals and sustained business growth.

Apr 2017 – Sep 2017 · 5 mos · Greater Denver Area

• Led a team of six marketing operations and demand generation managers responsible for driving revenue growth at an ethical cloud platform company.
• Oversaw comprehensive inbound and outbound lead generation programs, strategically designing and implementing various campaigns, including remarketing, online advertising, acquisition, and customer upsell/cross-sell initiatives, as well as impactful webinars and partner marketing collaborations.
• Deliver marketing dashboards, reports and analytics for the executive team for delivery to the board.
• Led the administration of Marketing and the seamless support of the entire marketing technology stack.
• Formulated and executed a global demand generation strategy contributing to 60% of pipeline and 75% of closed revenue.
• Collaborated with sales for scalable programs aligning marketing and sales objectives.
• Tripled annual MQL volume while reducing cost-per-lead by 24% quarter-over-quarter.
• Achieved 60% of global revenue targets.
• Implemented predictable quarterly KPIs for pipeline, MQLs, and leads.
• Increased deal size through account-based marketing, upsell/cross-sell strategies, and a value selling model.
• Managed P&L, optimizing the budget for efficiency and revenue growth.
• Developed advanced dashboards and reports for data-driven decisions and showcasing marketing's revenue contribution.

Aug 2015 – Mar 2017 · 1 yr 7 mos · Denver, Colorado · On-site

• Led and was responsible for the creation and delivery of global demand generation campaigns and digital strategy in support of three theatre marketing executives at a B2B SaaS company in mid-level growth following a second round of funding.
• Led global demand generation, campaign, and digital marketing strategy.
• Developed integrated campaigns contributing to 40% of global sales revenue targets.
• Implemented an effective account-based marketing strategy increasing marketing qualified accounts.
• Managed digital marketing team, web projects, and lead generation programs.
• Collaborated cross-functionally with global teams, partners, and field sales.
• Oversaw brand protection and governance, ensuring a consistent brand voice.
• Humanized the global brand through close collaboration with the brand team.
• Delivered high-performing demand generation strategies for enterprise technology and LOB leaders.
• Managed the lead generation team and various lead generation programs.
• Worked closely with executive leadership to define effective channel marketing programs.
• Oversaw web projects, focusing on conversion optimization and data-driven insights.
• Communicated campaign performance results and provided insights for optimization.
• Demonstrated expertise in marketing automation platforms, including Eloqua and Marketo.
• Mentored and managed a team of digital/campaign/web marketers and developers.

Nov 2012 – Aug 2015 · 2 yrs 9 mos · Westminster, CO

• Recruited to to develop and launch a world-class global partner marketing strategy and associated programs to support our international theater business objectives and revenue targets. Built a highly skilled global channel marketing team from the ground up, and created a powerful partner joint-marketing program.
• Led global partner ecosystem and marketing strategy to align with international business objectives, achieving revenue goals.
• Equipped global theaters with tools to activate channel ecosystems, collaborating with distributors, resellers, OEMs, and strategic partners.
• Developed a world-class global partner marketing strategy.
• Established a skilled global channel marketing team.
• Transitioned to an 85% indirect revenue model, fostering partner and alliance growth.

Jan 2012 – Dec 2012 · 11 mos · Westminster, CO

• Led the development and execution of strategic marketing programs aimed at achieving a 10% annual revenue increase in the US theatre revenue targets.
• Orchestrated strategic marketing initiatives for enterprise and healthcare segments, resulting in a 10% annual revenue increase.
• Improved cross-functional alignment and program effectiveness through collaboration with sales, corporate marketing, and channel partners.
• Optimized resource utilization for enhanced scalability and ROI.
• Led marketing programs, campaigns, and events for three US Sales Territories.
• Delivered successful integrated marketing campaigns aligned with revenue goals.

Jul 2010 – Jan 2012 · 1 yr 6 mos

• Led high-performing integrated marketing campaigns for Avaya's contact center portfolio, both on-prem, cloud and CCAS, for enterprise, MM, SMB, VSB markets.
• Developed and executed integrated digital marketing campaigns that surpassed lead, revenue, and sales targets by 20-50%, reflecting a strong understanding of market dynamics and customer engagement techniques.
• Achieved a consistent $14 return on every $1 invested in marketing budget, demonstrating effective allocation of resources and high ROI on marketing initiatives.
• Delivered high-performing integrated marketing campaign strategies for Avaya’s contact center portfolio (cloud and on-prem) and execution leading the customer experience market, ensuring lead, revenue and market penetration targets were exceeded (consistently delivered 20 – 50% over plan). - Delivered 14:1 ROI against a $5M annual budget.
• Conducted target audience and competitive analysis to drive additional revenue through install base of customers and deliver net/new to the business.
• Created nurturing and lead scoring strategy to deliver highly qualified leads through effective segmentation modeling to grow down-stream revenue.

Sep 2009 – Jul 2010 · 10 mos

• Spearheaded the design, development, and execution of revenue-generating marketing campaigns and sales programs in collaboration with Avaya's top 10 partners in North America, who collectively contributed to 80% of Avaya's revenue. Leading a dedicated team of 12 channel marketing managers, I oversaw the creation and implementation of demand generation and sales initiatives with Avaya's key ecosystem partners in the region, ensuring their continued success and contribution to Avaya's business growth.
• Owned the marketing relationship with partners, working with the channel sales teams, and the marketing teams to support and accelerate all channel activities.
• Oversaw channel marketing managers and demand generation initiatives
• Supported channel-related activities and accelerated channel sell-through
• Created funnel activity and achieved revenue objectives through the development and execution of integrated marketing campaigns, promotions, direct mail, telemarketing, seminars, special events, online marketing, email marketing and training.
• Provided leadership in North American campaign strategy, serving on cross functional teams in IP Telephony, Unified Communications, Contact Center and Communications Enabled Business Processes.
• Wrote regional collateral, case studies, banners ads, direct mail and press releases in support of vertical market and product strategy.
• Analyzed market data (TAM) to identify opportunistic market segments in support of sales staffing, territory assignments and quota development for sales leadership and marketing strategy.
• Global winner of Avaya’s Cultural Award in 2009, for “Relentless Pursuit” of Corporate Objectives, and consistently awarded year over year, highest performance rankings for performance.

Apr 2003 – Sep 2009 · 6 yrs 5 mos

• Directed North American marketing in support of five sales vice president, in five regions in North America, with over 1,200 regional business partners in both enterprise and small/mid-markets.
• Created funnel activity and achieved revenue objectives through the development and execution of integrated marketing campaigns, promotions, direct mail, telemarketing, seminars, special events, online marketing, email marketing, and training.
• Led integrated marketing campaigns resulting in 20% regional sales growth year-over-year.
• Increased channel centricity to 69%.
• Improved customer satisfaction by 5%.
• Developed and led Avaya's most effective marketing program (Connecting America Mobile Demo Truck Program), exceeding objectives by 137% in 2008. The program Achieved over 10 million impressions, 600k solicits, 10,000 registrants, 8,700 attendees, 1,786 leads, $74 million in funnel, 355 wins, and $36 million in revenue, visiting 48 states, and over 200 cities in North America over two years.
• Managed communication plans for direct and indirect sales.
• Aligned online and offline campaigns with global efforts.
• Produced regional content and oversaw cooperative marketing for partners.
• Achieved regional sales growth, increased channel centricity, and improved customer satisfaction.
• Analyzed market data, reported campaign effectiveness, and managed budgets.
• Consistently received the highest performance rankings year over year for performance.
• Received global Cultural Award in 2009 for "Relentless Pursuit" of Corporate Objectives.