Tsugumi Kaihoko

Digital Marketing Specialist

Tokyo, Tokyo, Japan11 yrs 2 mos experience

Highly Stable

Key Highlights

Proven track record in brand awareness campaigns.
Expertise in integrated media planning and buying.
Strong background in digital marketing strategies.

Stackforce AI infers this person is a Marketing Professional with expertise in brand strategy and media planning.

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Skills

Core Skills

Brand AwarenessMedia Strategy

Other Skills

Social MediaAdvertisingMedia BuyingMedia PlanningEvent PlanningPrint MediaMicrosoft OfficeMicrosoft ExcelMicrosoft WordMicrosoft PowerPointMarketingAdobe PhotoshopBusiness EnglishWindowsHTML

Experience

11 yrs 2 mos

Total Experience

3 yrs 8 mos

Average Tenure

Current Experience

Unilever

Japan media and data manager

Mar 2024 – Aug 2025 · 1 yr 5 mos

Nissan motor corporation

2 roles

Media Team

Mar 2018 – Aug 2021 · 3 yrs 5 mos

Creative Team Lead

Oct 2017 – Mar 2018 · 5 mos

Nisshin oillio group ltd

2 roles

Corporate communications Chief

Promoted

Apr 2014 – Oct 2017 · 3 yrs 6 mos

・Raised brand awareness with the young adult segment through social media advertising (+10% brand recognition). Launched the first video-sharing platform based ad campaign in the food industry.
・Integrated planning and buying processes for various channels (TV, event, print media) which resulted in a 20% increase in exposure.
・Optimized exposure by combining offline and online media.
・Produced TV commercials, new product leaflets and catalogues.

Brand AwarenessMedia Strategy

Product Controller

Apr 2011 – Mar 2014 · 2 yrs 11 mos

・Monitored and optimized product stock levels based on sales data analysis.
・Managed procurement process for 60 suppliers and performed factory due diligence.
・In charge of complaint management and claim root cause analysis.