Nov 2012 – Present · 13 yrs 7 mos

• UBA, Unified Brand Architect. As the name suggests, UBA specialises in developing a single brand identity across all mediums thus creating a brand persona and equity.
• Developed branding and brand identity for multiple brands across verticals in retail, B2B, fashion & lifestyle, F&B among others in Middle East
• Consulting brands on growth hacking

Sep 2010 – Nov 2012 · 2 yrs 2 mos · Mumbai

• Led 360 degree advertising across 3 Strategic Businesses Units; viz, Bajaj Appliances, Bajaj Lighting and Bajaj Fans. Also handled Corporate Communications for the Brand, Bajaj Electricals Limited and Internal communication with the team
• The Brand enabled me to wear several hats at the same time,
• Strategic hat to understand the myriad categories under Bajaj Electricals, (For Eg there are 17 sub categories within Appliances) , understand competition and translate it to strategies for Brand Development to be able to lead the market
• Creative hat to liaison and brainstorm with the Marketing teams and Advertising Agencies to translate it to the right communication and
• The Consumer hat , consumer Usage and Attiude with the help of research translating it to Communication Strategies
• Understanding of the media habits enabled me to cover every possible consumer touch point.
• Also led communications and brand development for a mass premium Brand Bajaj Platini. This helped me deal with varied consumer types and made the role juicier every day
• Led the Rural Activation strategy for all the 3 verticals at the Bottom of the Pyramid. Led the strategy, creative ideas and execution of Activation across several markets
• Initiated New media and Internet communications for the Brand.
• Was a part of the core team for development of e-commerce based website for generating online sales using Digital marketing
• Initiated the brands first steps into social media, search engine optimisation and othe digital marketing activities
• Today, Bajaj Appliances is the leading brown goods brand in the country, and Bajaj Lighting and Fans are amongst the top 3 Brands

Mar 2009 – Sep 2010 · 1 yr 6 mos

• Handling multiple brands during my 2nd stint in O&M gave me an exposure to various categories ranging from Emirates FIFA to FMCG Galla Juices to Electonics brand which had a core focus on the South Market - Tribal Electronics and last but not the least a Consumer Durable and Entertainment Brand Tata Sky
• Functioned no less than a quasi marketing team for the DTH Brand with services ranging from Category analysis, Understanding Brand Life cycle, Competitive analysis, Product Development, Market segmentation, , Consumer Research and Insight mining and all of this leading to Developing the right communication strategy on the brand,.

Apr 2008 – Mar 2009 · 11 mos

• Led complete marketing strategies of KIAL
• Handled Investor communications and touch points
• Devised a 360 degree plan for brand communications
• Led the marketing and communications for the 'Estate Planning' Divisions
• Led Domestic and International PR for KIAL (Kotak Private Equity and Kotak Realty Fund)
• Led Digital / Online strategies to develop a unique online marketing plan targeting International Investor
• Internal Communication
• Events and Conferences for KIAL

Sep 2006 – Mar 2008 · 1 yr 6 mos

• Handled the complete marketing strategies and launch of top end brands of Pond’s
• Lead the masstige Anti Ageing and Skin Lightening communication platform
• Responsibilities included Initiating and participating in qualitative research, Ideation of Ad Campaigns, activation concepts and presenting the same to the client
• Studied Competition and developed strategies to battle the same
• Devised a 360 degree plan for brand communications

Apr 2004 – Feb 2006 · 1 yr 10 mos

• Handled Brands like Parachute Advansed, Blistex, Tiger Balm, Kotak Securities, AM PM Mouth Wash, Anchor Toothpaste and others
• Profile involved taking creative briefs and providing 360 degree communication solutions and strategies for brands. Conceptualizing ideas and executing them for the clients
• Ideation and development of customized activation solutions for new and existing clients of Leo Burnett
• Devised Activation plans for Indian Dental Association- Kerala

Jan 2003 – Mar 2004 · 1 yr 2 mos

•  Selling airtime to Retailers & Semi Corporates for Radio City 91 FM and maximizing revenue.
•  Analyzing the needs of the advertiser and coordinating the same to programming, helping them to create the right Jingle / Ad.
•  Helping clients in Media Planning as to deciding the right slot for advertising as per their target Audience.
•  Ensure that the advertising needs are met to confirm client satisfaction and maintain relations

Dec 2000 – Dec 2002 · 2 yrs

•  Servicing Agencies and Clients and making specific tailor made Presentations to them, convincing them to advertise on Lashkara and Gurjari channel.
•  Suggesting Innovative concepts and ideas to ad agencies and clients.
•  Getting Sponsors for our Annual Events – Lashkara Punjabi Music Awards & Miss Lashkara (Punjabi Beauty pageant) – conducted in Punjab
•  Co-ordination of the above events and helped in execution of the same
•  Tied up with Ind Bazaar.com and created an online contest and link for the above event
•  Rewarded performance appraisal within 8 months of joining due to excellence in performance