Upesh Verma

Co-Founder

Gurgaon, Haryana, India10 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Hybrid creative with expertise in digital communications.
Proven track record in scaling D2C and consumer brands.
Recognized in Impact 30 Under 30 for innovative contributions.

Stackforce AI infers this person is a digital marketing expert with a strong focus on e-commerce and brand strategy.

Contact

Skills

Core Skills

E-commerceBrand ManagementMarketing Communications

Other Skills

Project ManagementWeb Content WritingBranding & IdentityE-Commerce ConsultingB2C e-commerceDigital StrategyMarketingSocial Media MarketingDigital MarketingMicrosoft OfficeSocial NetworkingMicrosoft ExcelPowerPointCSocial Media

About

As an exponent in digital since 2015, My work leans heavily towards the development of creative digital communications, engagement platforms and as well as integrated communication campaigns. I am a hybrid creative - possessing the ability to marry craft with technology, art with science, and thrive in environments where digital innovation is harnessed to foster greater business transformation contributing to better bottom-lines. Most of all, people are awed because I enjoy working with numbers and data (a trait most creatives don't have). Key Accounts: Preganews, The Body Shop, Venus Creme Bar, TGHS, Ghadi Detergent, Furo Shoes, Xpert Dishwash, Columbia Sports, Proease Sanitary Pads, Kabzend, Modicare, Pebble Mobile accessories and many more.

Experience

10 yrs 8 mos

Total Experience

3 yrs 6 mos

Average Tenure

9 yrs 5 mos

Current Experience

Lyxel&flamingo

3 roles

Co-Founder

Promoted

Sep 2021 – Present · 4 yrs 9 mos

Project ManagementE-Commerce

Group Head- Ecommerce

Promoted

Aug 2019 – Sep 2021 · 2 yrs 1 mo

Web Content WritingProject ManagementE-Commerce

Manager - Strategy & Brand Development

Jan 2017 – Aug 2019 · 2 yrs 7 mos

>Managing all marketing for the company and activities within the marketing department.
>Developing the marketing strategy for the company in line with company objectives.
>Co-ordinating marketing campaigns with sales activities.
>Overseeing the company’s marketing budget.
>Creation and publication of all marketing material in line with marketing plans.
>Planning and implementing promotional campaigns.
>Manage and improve lead generation campaigns, measuring results.
>Overall responsibility for brand management and corporate identity
>Preparing online and print marketing campaigns.
>Monitor and report on effectiveness of marketing communications.
>Creating a wide range of different marketing materials.
>Working closely with design agencies and assisting with new product launches.
>Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
>Analyzing potential strategic partner relationships for company marketing.

Branding & IdentityWeb Content WritingBrand Management

Lufthansa

Marketing Intern

Jul 2016 – Dec 2016 · 5 mos · Gurugram, Haryana, India

Arrange and handle local advertising and social media campaigns
Coordinate content generation concerning relevant product developments, local partnerships, corporate responsibility communication, etc. for all marketing channels (e.g. sales presentations, newsletter, CMS, PDF-flyers and brochures, social media)
Update content in sales and communication platforms and tools accordingly
corporate newsletter, social media
Monitor continuously competitors’ marketing actions and ensure seamless information flow to all relevant central and local departments
Ensure continuously the improvement of communication flow to the customer (including the application of new technologies)
Evaluate monthly the marketing campaigns
Update continuously relevant marketing databases
Update regularly the “Marketing Plan” and track the marketing budget spend in online marketing tool including reconciliation with SAP
Plan and implement local events, communications and direct marketing and other initiatives to support sales
Procure marketing material and handle inventory control
PR activities

Branding & IdentityMarketing Communications

Evc ventures

Communication Coordinator

Sep 2015 – Jul 2016 · 10 mos · Gurugram, Haryana, India

Designs marketing and promotional materials for the company.
Assists in recruiting and hiring marketing specialists for the department.
Delegates assignments to subordinate marketing specialists.
Reviews work completed by marketing specialists.
Edits all promotional materials prior to distribution.
Distributes print and online marketing materials.
Analyzes company’s social media and online presence.
Contributes to company blog or website.
Assists in redesigning company website as necessary.
Maintains company presence on social media sites like Twitter and Facebook.
Organizes and oversees promotional events.
Writes content for local newspaper or magazine ads.
Prepares employees for media appearances and interviews.
Researches ways to reach a wider consumer base, either online or in print.
Advises company directors or managers on ways to improve or update public image.
Ensures that all promotional materials are aligned with company’s brand identity.
Addresses and resolves any problems that may arise with promotional content or distribution of materials.
Serves as point of contact for media inquiries.