Sep 2024 – Sep 2025 · 1 yr · Gurugram, Haryana, India · Hybrid

• Summary:
• Worked in a highly competitive Go-To-Market Scrum, driving data-backed marketing decisions for lending and cards. Focused on measuring, optimizing, and translating key metrics into actionable insights to enhance campaign performance. Successfully delivered three high-value prize draw campaigns, among other strategic initiatives.
• Roles & Responsibilities:
• Designed and implemented Pega CDH-powered NBA strategies, personalizing 5 key customer touchpoints to deliver a highly targeted, multichannel engagement approach
• Drove £23M in incremental spend and £260k in additional income, achieving 58% response from MasterCard Prize Draw with an audience of 226K
• Collaborated with functional leaders, business partners & senior leaders to assess business needs, evaluate project feasibility, ensure data integrity & build better solutions for our stakeholders
• Encouraged behavioral change for 110k customers by linking card spend to UEFA prize draw entries, resulting in 3.4% CTR and opt in within the first 24 hours

Jun 2022 – Sep 2024 · 2 yrs 3 mos · Gurugram, Haryana, India · Hybrid

• Summary:
• Worked within a highly competitive Go-to-market Scrum, delivering data-backed marketing investment decisions. The day-to-day activity involves measuring and improving metrics resulting in actionable insights. Accessing non-performing segments and channels with the aim of improving selections and strategy. Works with High Networth Individuals with Coutts and retail clients with NatWest & RBS.
• Roles & Responsibilities
• Worked with NW Invest Product Managers and Marketing to deliver end-to-end monthly and
• quarterly campaigns, using evaluation insights to deliver data-driven improvements
• Developed & executed engagement & loyalty through ownership of 20+ comprehensive marketing campaigns including the E2E customer journey & providing insights for the Investment Business
• Conducted market analysis to identify customer segments, thus improving customer engagement by 25%
• Successfully delivered pensions cashback worth £200K with a 100% reduction of payment bounces YoY
• Introduced new metrics for investments by linking with market trends - BOE Base Rate & LTSE 100 index
• Awarded the Leadership Joiner, Best Debutant, Data Hero Nominee & 4-star rating at NatWest
• Accomplished a 111% m-o-m increase in Financial Health Checks for 15K+ clients via leads selection

Jul 2019 – Jul 2020 · 1 yr · Shimla, Himachal Pradesh, India · Hybrid

• Summary:
• Managed a team of 5 members, designing and delivering campaigns to grow competitive market business in Shimla, especially consolidating CAT.
• Roles & Responsibilities:
• Led a team of 5 to grow 2 competitive exam products, delivering Rs. 23+ Lac revenue (7% growth)
• Organized successful IMS franchise launch attended by 80+ industry stakeholders, growing media coverage
• Spearheaded social media campaign, increasing brand engagement by 35% & 20% boost in website traffic
• Managed a marketing budget of Rs. 12+ Lac, optimizing spending to achieve maximum ROI
• Curated “Himachal Visibility Drive” at 60+ schools across 5 districts in Himachal Pradesh to develop brand identity

Nov 2018 – Jul 2019 · 8 mos · Bengaluru, Karnataka, India

• Summary:
• Worked in a city-wide sales team in the company headquarters under strict weekly targets to consistently meet changing sales targets put forward by the company using strong business development, negotiation and sales techniques yielding to quick and efficient closings, developed and closed prospects, maintained a constant relationship with said prospects and cultivated a future relationship.
• Key Responsibility Areas:
• Generated a total revenue of 4.2M by closing 40+ deals & maintaining a 20k+ DRPS under an on-spot registration
• Closed high-value deals worth Rs. 1.5+ Lac with major clients, exceeding quarterly sales targets by 15%
• Managed a portfolio of 50+ clients, achieving a retention rate of 90% through personalized communication
• Led the development of a winning proposal, securing a key contract, increasing revenue of Rs. 10+ Lac

Jul 2018 – Oct 2018 · 3 mos · Bengaluru, Karnataka, India

• Key Responsibility Areas:
• Identified customers’ needs to develop 6 business client relationships to deliver quality RMC at the right intervals
• Collaborated with the logistics team to streamline project delivery schedules, reducing wait times by 40%