Sep 2025 – Jan 2026 · 4 mos · Mumbai, Maharashtra, India · On-site

• Spearheaded Budweiser China’s FCWC Campaign 2025, steering creative development across OOH, digital, retail, influencer content, and on-ground activations.
• Conceptualised & executed APAC brand platforms for Budweiser China, blending sports, music, and fandom culture to shape culturally relevant narratives.
• Co-led global creative development for Pepsi’s “Crave” and “Waste Nothing” campaigns, contributing to films, stills, boardomatics, and multi-market toolkits.
• Developed insight-driven frameworks for Pepsi China, including repositioning for Zero Sugar, Gatorade, and youth-focused brand mandates.
• Created and deployed 360° campaigns for Pepsi Global, Pepsi China, Budweiser China, and Viacom18 (Colors TV).
• ⁠Led multiple high-impact GEC launches for Colors TV including Khatron Ke Khiladi, Laughter Chefs (Seasons 1 & 2), and Bigg Boss S17 and executed comprehensive amplification strategies across print, digital, OOH, BAU activities and integrated 360° campaign rollouts.
• ⁠Collaborating in competitive pitches for Tata Neu, Pepsi Global, PepsiCo, Groww, supporting strategy, creative articulation, and campaign rollout planning. Also successfully converted Tata Neu, global pitches for PepsiCo and Budweiser into long-term projects.
• Collaborated with strategy, creative, and global teams to deliver integrated work on tight timelines, ensuring consistency across channels and markets.
• Driving key projects for KTM India as part of a cross-functional team, including the 2025 digital masterbrand campaign while contributing to the creative development and rollout of multiple KTM IPs such as KTM Cup, Orange XP & Adventure Rally.
• Budweiser China x FIFA Club World Cup 2025 platform earned 5 shortlists at the China Grand Effies, recognised for Gen Z cultural relevance.
• Strengthened brand resonance across APAC by merging fandom insights with category-first creative approaches.

Apr 2024 – Sep 2025 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

Aug 2023 – Apr 2024 · 8 mos · Mumbai, Maharashtra, India · On-site

• Led digital-first and 360° launch campaigns for major entertainment clients including Red Chillies Entertainment, Sony Pictures Network, SonyTV, ZEE5, etc.
• Managed marketing rollouts for large-scale film releases like Jawan, Sam Bahadur, The Kerala Story, OTT launches for ZEE5 and ZEE5 original movies & series ensuring synced communication across digital, social, and media platforms.
• Translated creative strategy into executable campaign ideas, coordinating with internal design, production, and paid media teams.
• Oversaw campaign workflows, deadlines, and client communication for high-speed entertainment marketing environments.
• Delivered content calendars, influencer integrations, and platform-specific strategy tailored to film & entertainment audiences.
• Drove high-visibility campaigns for some of India’s biggest 2023–24 releases, contributing to strong digital traction and fandom engagement.
• Built a reputation for handling fast-paced, high-stakes entertainment timelines with precision and creative clarity.

May 2023 – Aug 2023 · 3 mos · Mumbai, Maharashtra, India · On-site

Jan 2023 – Apr 2023 · 3 mos · Mumbai, Maharashtra, India · Hybrid

• Networking, Consulting and Liaising with potential clients via B2B Marketing :
• Event Marketing
• Email Marketing
• Customer Relationship Management

Dec 2021 – May 2022 · 5 mos · Mumbai, Maharashtra, India · On-site