shailja kaushal

Business Development Executive

New Delhi, Delhi, India13 yrs 8 mos experience

Highly Stable

Key Highlights

Over 13 years of experience in marketing.
Expert in influencer and affiliate marketing.
Passionate about leveraging AI for productivity.

Stackforce AI infers this person is a MarTech expert specializing in influencer and digital marketing strategies.

Contact

Skills

Core Skills

Influencer MarketingSocial Media MarketingCampaign StrategiesBusiness StrategyBrand MarketingDigital Marketing

Other Skills

Ad Campaign IntelligenceAdvertisingAffiliate MarketingAnalyticsApplication DevelopmentBusiness AnalysisCampaign PlanningCollaborationContent Consumption PatternsContent PartnershipsContent StrategyCreative Campaign DevelopmentData InsightsData-Driven ApproachEmail Marketing

About

With over 13+ years of experience, including a decade dedicated to influencer marketing and brand building. I specialize in scaling businesses through strategic marketing, powerful partnerships, and innovative digital campaigns. My core expertise lies in influencer, social, and affiliate marketing, along with building strong strategic alliances to drive brand growth. Over the years, I’ve built and nurtured influencer networks across diverse categories, amplifying brand reach and credibility in meaningful ways. I thrive on unlocking new opportunities for brands by combining creative marketing with data-backed strategy. I’m also passionate about harnessing AI tools to master productivity, automate processes, and bring sharper focus to the work that matters most. Currently, I lead marketing efforts for Paperpal, an AI-powered academic writing tool, driving revenue goals through multi-channel marketing campaigns, influencer collaborations, affiliate programs, and thought leadership initiatives. I take pride in blending storytelling with results, helping position products that genuinely empower their users. Always curious, always evolving, I enjoy connecting with professionals who are equally passionate about shaping impactful brands and pushing the boundaries of marketing. Let’s connect!

Experience

Cactus communications

2 roles

Senior Manager, Social Media Marketing

Promoted

Aug 2023 – Present · 2 yrs 7 mos

Part of the core product marketing team, heading social media marketing and influencer marketing initiatives for CACTUS products - Paperpal, Researcher.life, R Discovery

Social Media MarketingInfluencer Marketing

Manager - Influencer Marketing, Paperpal & Researcher.Life (Global)

Aug 2022 – Present · 3 yrs 7 mos

Develop and implement influencer content strategies for Paperpal & Researcher. Life
Responsible for end to end campaign planning and delivery
Collaborate with multiple teams to execute and monitor campaign initiatives

Influencer Content StrategiesCampaign PlanningCollaborationInfluencer MarketingCampaign Strategies

Vidooly

4 roles

DGM Revenue (Influencer Partnerships)

Promoted

Apr 2021 – Aug 2022 · 1 yr 4 mos

Doing the most cost-effective and intelligent matchmaking for the brands who are inclined towards content partnerships across YouTube|Instagram|Facebook|Twitter.
What makes us unique is our in-house content analytics and data-driven approach that helps us create plans that gives maximum ROI while meeting the KPI's.

Content PartnershipsData-Driven ApproachROI MaximizationInfluencer MarketingBusiness Strategy

Sr. Manager - Global Influencer Marketing

Apr 2019 – Aug 2022 · 3 yrs 4 mos

Manager - Brand Revenue (India - North & International)

Promoted

Apr 2016 – Aug 2022 · 6 yrs 4 mos

I'm working with India's top brands & agencies to stir up their video marketing strategy on digital platform like YouTube, Facebook, Instagram. Using Vidooly's actionable & intelligent analytics, we crunch lucrative video data across platforms & help brands with Content, Audience & Competitor insights.
My aim is to nurture digitally active brands with intelligent technology that not only helps understand the video ecosystem and but also lets them create a digital roadmap that is backed by data. And when the decision is backed by data and not gut, they get better ROI on the efforts
Some Key Responsibilities
Handling India - north and International business. Some of the key clients - Groupm, Mindshare, Believe Digital, Pepsico, Vuclip, Huawei
Custom data insights – Industry, Audience, Content, Competition footprint on digital video platforms. Understanding What type of content is consumed where.
Ad campaign intelligence – Ad campaign targeting insights for better ROI
Video intelligence tool marketing and business development
Smarter media buying & budgeting
Influencer connect

Video Marketing StrategyData InsightsAd Campaign IntelligenceBrand MarketingDigital Marketing

Assistant Manager

Sep 2015 – Aug 2022 · 6 yrs 11 mos

Video is growing undoubtedly but the pace at which its growing makes it interesting. Between platforms, video players and content creation- millions of dollars have been pumped in the last few months, which brings us to Vidooly. We're building a suite of tools that helps you understand content consumption patterns and grow your viewership organically.
Not only YouTube but Facebook Videos, Dailymotion, Vine and so on so forth. If you've got content and need a strategy, it has to be Vidooly :)
We crunch analytics to give you actionable and suggestion based insights.
We have separate analytics for Content Creators, Brands and MCN's (Multi Channel Networks).

Content Consumption PatternsAnalyticsDigital Marketing

Genpact headstrong capital markets

Senior Associate

Jul 2012 – Aug 2015 · 3 yrs 1 mo

Worked as a Senior Software developer for CVS Caremark Account US. I had worked on the application development and maintenance for CVS & had been result oriented throughout by delivering critical projects on stipulated timelines.
My colleagues know me as a hard working, motivated & energetic individual who can carry off a task with ease and work on taking initiatives that not only benefit the account but overall organization.

Application DevelopmentProject DeliveryBusiness Strategy