Vaishali Tikekar

Product Manager

Bengaluru, Karnataka, India8 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Expert in product marketing with 8 years of experience.
  • Proven track record in launching successful marketing campaigns.
  • Strong analytical skills driving data-driven marketing strategies.
Stackforce AI infers this person is a Product Marketing Specialist with expertise in SaaS and strategic marketing.

Contact

Skills

Core Skills

Product MarketingStrategic MarketingContent Marketing

Other Skills

A/B TestingAdvertising CampaignsAnalytical SkillsAnalyticsAnnual PlanningB2B Marketing StrategyBloggingBrand StrategyBusiness InsightsBusiness-to-Business (B2B)Buyer PersonasCollateralCommunicationCompetitive AnalysisContent Creation

About

As a Product Marketing Manager at Skizzle Technolabs, I lead the marketing strategy and execution for the company's innovative products and solutions. I collaborate with product, sales, and engineering teams to create compelling value propositions, messaging, and positioning for our target audiences. With eight years of experience in product marketing, I have successfully launched and promoted multiple products and features, using organic and paid channels, content marketing, and data-driven insights. I have contributed to increasing sales, online search, and user engagement, as well as enhancing our brand awareness and reputation in the market. I hold a Master of Arts degree in Psychology from Banasthali Vidyapith, where I learned how to apply psychological principles and research methods to understand consumer behaviour and preferences. I also have a diploma and a certificate in French from Jiwaji University, which enable me to communicate effectively with our global customers and partners. I am passionate about creating and delivering impactful marketing campaigns that resonate with our customers and drive business growth. I am always eager to learn new skills and technologies and to explore new opportunities and challenges in the product marketing domain.

Experience

8 yrs 6 mos
Total Experience
1 yr 8 mos
Average Tenure
3 yrs 4 mos
Current Experience

Skizzle technolabs

Product Marketing Manager

Feb 2023Present · 3 yrs 4 mos · Bengaluru, Karnataka, India · Remote

  •  Product Positioning and Messaging
  • Planned and delivered GTM strategy to successfully venture into the retail market.
  • Delivered quality artefacts with a consumer-centric lens and segment-specific positioning for sales support.
  • Executed email campaigns for product/feature launches which resulted in an average of 27.8% of open rate and 1.2% click through rate and outperformed our competitors.
  • Implemented social media strategies to increase the followers by 20% per month and surged the engagement and impression rate by 10 and 15%, respectively.
  • Collaborated with the UX/UI designers and developers to build the website scratch and increase the organic traffic by 30%.
  • Worked on SEO/ASO strategies to ensure that the app remains easily discoverable both on conventional search engines and within the confines of app stores.
  • Joined forced with analysts from Forrester and CB Insights to conduct market research and enhance product development and positioning.
  • Planned and wrote all marketing collaterals, such as social media posts, blogs, case studies, brochures video scripts, website, and presentations.
  • Successfully conducted competitive analysis and crafted marketing campaigns to stand out from the competition and increase the inbound leads by 15%.
  • Identified events that align with company goals and received leads from Air India, Niti Ayog, and Airport Authority of India.
  •  Data, Analytics & Reportage
  • Integrate data from tools like GA, Mixpanel, and Marketing automation tools, such as Salesforce and Mailchimp to make more informed decisions.
  •  Team Management
  • Built a product marketing team ground up, spearhead recruitment, and mentor new talent, such as content writers, graphic designers, and product marketers.
  •  Vendor Management
  • Identify, evaluate, and establish relationships with vendors and partners.
Product PositioningGTM StrategyEmail CampaignsSocial Media StrategiesSEO/ASOMarket Research+4

Jove

Product Marketing Specialist

Jun 2022Jan 2023 · 7 mos · Bengaluru, Karnataka, India · Remote

  •  Product Planning and Positioning
  • Implemented and track multi-channel lead-generating marketing strategies for new product launches across the globe.
  • Created campaigns briefs using social media for product releases resulting in the highest-ever engagement at JoVE.
  • Orchestrated email campaigns a feature launch, registering 136 Marketing Qualified Leads (MQLs).
  • Helped in organizing webinars focusing on new product releases.
  • Reported and analyzed campaigns with the help of HubSpot, Salesforce, and Google Analytics for effectiveness and efficiency.
  • Planned resources and concepts of marketing activities together with in-house marketing writer to build an effective campaign setup.
  • Presented upcoming products and campaign strategies at the Global Marketing Meet in London and aligned the entire team with the project vision.
  • Established process processes with product, sales, and marketing teams for effective product release.
  • Worked with the Global Sales to build buyer personas and map-out the customer journey and developed clear and compelling product messaging and value propositions to stand it apart in the global and regional markets.
  • Worked on Landing Pages to generate leads and help Sales team close deals.
  • Partnered with the cross-functional teams to establish a personal rapport with the target audience to convert the frequent visitors and users of the product into Champions.
  •  Product Marketing
  • Created sales enablement assets while also assisting in the development of messaging and tools, such as Sales blurbs to enable Sales to grow the business.
  • Conducted sales team training ahead of the product release
  • Collaborated with the internal creative team, such as the marketing writer and in-house graphic designer to produce marketing collateral.
Lead-Generating Marketing StrategiesEmail CampaignsWebinarsMarket AnalysisBuyer PersonasProduct Marketing+1

Katalyst software services limited

Product Marketing Specialist

Feb 2020Jun 2022 · 2 yrs 4 mos · Pune, Maharashtra, India · Remote

  •  Product Marketing
  • Created materials, such as presentations, case studies, sales enablement tool to drive a compelling and consistent product message for sales drive.
  • Developed market positioning and product packaging to differentiate our product in the marketplace.
  • Built awareness amongst the target audience about the market trends to take informed decisions, faster.
  • Increased Instagram followers through effective strategies.
  • Planned and executed social media strategies, website content, landing pages, and emails for A2ZTailor to drive leads.
  • Engaged with fashion and apparel brands on Twitter and Instagram for brand awareness and registered queries from premium fashion companies, like Puma, Nike, & Diesel.
  • Liaised between teams to bridge the gap between client feedback and company’s response to improve quality of the product.
  • Conducted A/B testing for early validated learnings to test campaign hypothesis and pivot, if needed.
  •  Content Writing, Email Marketing, and Social Media Marketing
  • Edited and updated the old posts by complying with SEO guidelines.
  • Proofread the posts sent by freelancers and in-house content writers.
  • Created content for Facebook, Instagram, LinkedIn and Twitter to help drive more traffic to the website.
  • Wrote blogs and articles spanning 700-800 words by maintaining 100% quality with zero plagiarism and were liked and commented on by leading Educational Institutions, such as Johns Hopkins University.
  • Worked on data-driven off-page content strategy, to bring leads.
Market PositioningSocial Media StrategiesContent CreationA/B TestingProduct MarketingStrategic Marketing

Abzooba

Sr. Content Writer

Nov 2017May 2019 · 1 yr 6 mos · Pune · On-site

  •  Content Writing
  • Wrote various breakthrough content types including articles and editorials on the IT industry.
  • Used SEO best practices to generate traffic to our site.
  • Managed and promoted blogs, pitch articles on platforms, such as Word Press.
  • Edited content produced by other members of the team as well as various content published on the website.
  • Collaborated with other departments to create innovative content ideas.
  • Provided recommendations for changes in existing content on the website.
Content WritingSEO Best PracticesEditingContent Marketing

Allied market research

Content Writer

Feb 2017Nov 2017 · 9 mos · Pune, Maharashtra, India

  •  Content Writing
  • Developed content for the official website and prepared LinkedIn pulses, blogs, feature articles, news articles, and editorials.
  • Created original content based on keywords provided by the SEO to keep the content relevant for google search.
  • Managed all content for websites of Allied Analytics, News guard, and Hi-tech News.
  • Proofread content written by colleagues.
Content DevelopmentSEOProofreadingContent Marketing

Education

Banasthali Vidyapith

Master of Arts (M.A.) — Psychology

Jan 2014Jan 2016

kamla raja girls post graduate autonomous college

Bachelor's degree

Jan 2011Jan 2014

Gwalior Glory High School

Jan 2004Jan 2011

Kiddy's Corner High School

Jan 1998Jan 2004

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