Vaishali Tikekar

Product Manager

Bengaluru, Karnataka, India8 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in product marketing with 8 years of experience.
Proven track record in launching successful marketing campaigns.
Strong analytical skills driving data-driven marketing strategies.

Stackforce AI infers this person is a Product Marketing Specialist with expertise in SaaS and strategic marketing.

Contact

Skills

Core Skills

Product MarketingStrategic MarketingContent Marketing

Other Skills

A/B TestingAdvertising CampaignsAnalytical SkillsAnalyticsAnnual PlanningB2B Marketing StrategyBloggingBrand StrategyBusiness InsightsBusiness-to-Business (B2B)Buyer PersonasCollateralCommunicationCompetitive AnalysisContent Creation

About

As a Product Marketing Manager at Skizzle Technolabs, I lead the marketing strategy and execution for the company's innovative products and solutions. I collaborate with product, sales, and engineering teams to create compelling value propositions, messaging, and positioning for our target audiences. With eight years of experience in product marketing, I have successfully launched and promoted multiple products and features, using organic and paid channels, content marketing, and data-driven insights. I have contributed to increasing sales, online search, and user engagement, as well as enhancing our brand awareness and reputation in the market. I hold a Master of Arts degree in Psychology from Banasthali Vidyapith, where I learned how to apply psychological principles and research methods to understand consumer behaviour and preferences. I also have a diploma and a certificate in French from Jiwaji University, which enable me to communicate effectively with our global customers and partners. I am passionate about creating and delivering impactful marketing campaigns that resonate with our customers and drive business growth. I am always eager to learn new skills and technologies and to explore new opportunities and challenges in the product marketing domain.

Experience

8 yrs 6 mos

Total Experience

1 yr 8 mos

Average Tenure

3 yrs 4 mos

Current Experience

Skizzle technolabs

Product Marketing Manager

Feb 2023 – Present · 3 yrs 4 mos · Bengaluru, Karnataka, India · Remote

 Product Positioning and Messaging
Planned and delivered GTM strategy to successfully venture into the retail market.
Delivered quality artefacts with a consumer-centric lens and segment-specific positioning for sales support.
Executed email campaigns for product/feature launches which resulted in an average of 27.8% of open rate and 1.2% click through rate and outperformed our competitors.
Implemented social media strategies to increase the followers by 20% per month and surged the engagement and impression rate by 10 and 15%, respectively.
Collaborated with the UX/UI designers and developers to build the website scratch and increase the organic traffic by 30%.
Worked on SEO/ASO strategies to ensure that the app remains easily discoverable both on conventional search engines and within the confines of app stores.
Joined forced with analysts from Forrester and CB Insights to conduct market research and enhance product development and positioning.
Planned and wrote all marketing collaterals, such as social media posts, blogs, case studies, brochures video scripts, website, and presentations.
Successfully conducted competitive analysis and crafted marketing campaigns to stand out from the competition and increase the inbound leads by 15%.
Identified events that align with company goals and received leads from Air India, Niti Ayog, and Airport Authority of India.
 Data, Analytics & Reportage
Integrate data from tools like GA, Mixpanel, and Marketing automation tools, such as Salesforce and Mailchimp to make more informed decisions.
 Team Management
Built a product marketing team ground up, spearhead recruitment, and mentor new talent, such as content writers, graphic designers, and product marketers.
 Vendor Management
Identify, evaluate, and establish relationships with vendors and partners.

Product PositioningGTM StrategyEmail CampaignsSocial Media StrategiesSEO/ASOMarket Research+4

Jove

Product Marketing Specialist

Jun 2022 – Jan 2023 · 7 mos · Bengaluru, Karnataka, India · Remote

 Product Planning and Positioning
Implemented and track multi-channel lead-generating marketing strategies for new product launches across the globe.
Created campaigns briefs using social media for product releases resulting in the highest-ever engagement at JoVE.
Orchestrated email campaigns a feature launch, registering 136 Marketing Qualified Leads (MQLs).
Helped in organizing webinars focusing on new product releases.
Reported and analyzed campaigns with the help of HubSpot, Salesforce, and Google Analytics for effectiveness and efficiency.
Planned resources and concepts of marketing activities together with in-house marketing writer to build an effective campaign setup.
Presented upcoming products and campaign strategies at the Global Marketing Meet in London and aligned the entire team with the project vision.
Established process processes with product, sales, and marketing teams for effective product release.
Worked with the Global Sales to build buyer personas and map-out the customer journey and developed clear and compelling product messaging and value propositions to stand it apart in the global and regional markets.
Worked on Landing Pages to generate leads and help Sales team close deals.
Partnered with the cross-functional teams to establish a personal rapport with the target audience to convert the frequent visitors and users of the product into Champions.
 Product Marketing
Created sales enablement assets while also assisting in the development of messaging and tools, such as Sales blurbs to enable Sales to grow the business.
Conducted sales team training ahead of the product release
Collaborated with the internal creative team, such as the marketing writer and in-house graphic designer to produce marketing collateral.

Lead-Generating Marketing StrategiesEmail CampaignsWebinarsMarket AnalysisBuyer PersonasProduct Marketing+1

Katalyst software services limited

Product Marketing Specialist

Feb 2020 – Jun 2022 · 2 yrs 4 mos · Pune, Maharashtra, India · Remote

 Product Marketing
Created materials, such as presentations, case studies, sales enablement tool to drive a compelling and consistent product message for sales drive.
Developed market positioning and product packaging to differentiate our product in the marketplace.
Built awareness amongst the target audience about the market trends to take informed decisions, faster.
Increased Instagram followers through effective strategies.
Planned and executed social media strategies, website content, landing pages, and emails for A2ZTailor to drive leads.
Engaged with fashion and apparel brands on Twitter and Instagram for brand awareness and registered queries from premium fashion companies, like Puma, Nike, & Diesel.
Liaised between teams to bridge the gap between client feedback and company’s response to improve quality of the product.
Conducted A/B testing for early validated learnings to test campaign hypothesis and pivot, if needed.
 Content Writing, Email Marketing, and Social Media Marketing
Edited and updated the old posts by complying with SEO guidelines.
Proofread the posts sent by freelancers and in-house content writers.
Created content for Facebook, Instagram, LinkedIn and Twitter to help drive more traffic to the website.
Wrote blogs and articles spanning 700-800 words by maintaining 100% quality with zero plagiarism and were liked and commented on by leading Educational Institutions, such as Johns Hopkins University.
Worked on data-driven off-page content strategy, to bring leads.

Market PositioningSocial Media StrategiesContent CreationA/B TestingProduct MarketingStrategic Marketing

Abzooba

Sr. Content Writer

Nov 2017 – May 2019 · 1 yr 6 mos · Pune · On-site

 Content Writing
Wrote various breakthrough content types including articles and editorials on the IT industry.
Used SEO best practices to generate traffic to our site.
Managed and promoted blogs, pitch articles on platforms, such as Word Press.
Edited content produced by other members of the team as well as various content published on the website.
Collaborated with other departments to create innovative content ideas.
Provided recommendations for changes in existing content on the website.

Content WritingSEO Best PracticesEditingContent Marketing

Allied market research

Content Writer

Feb 2017 – Nov 2017 · 9 mos · Pune, Maharashtra, India

 Content Writing
Developed content for the official website and prepared LinkedIn pulses, blogs, feature articles, news articles, and editorials.
Created original content based on keywords provided by the SEO to keep the content relevant for google search.
Managed all content for websites of Allied Analytics, News guard, and Hi-tech News.
Proofread content written by colleagues.

Content DevelopmentSEOProofreadingContent Marketing