Jan 2021 – Present · 5 yrs 4 mos · United States, UAE

• Driving Global GTM Strategy, Revenue Growth, Branding, Marketing & Founder Mentorship
• As an Advisory Board Member at Telebionix, a MedTech startup specializing in biometric telemetry solutions, I provide strategic guidance on GTM execution, revenue growth, investor relations, branding, and operational strategy. I mentor founders, optimize product-market fit, and align sales and marketing for scalable international expansion.
• Key Contributions & Impact:
• ✔ Go-To-Market Strategy – Developed data-driven GTM models, aligning sales, marketing, and product strategy to accelerate market entry and scale-up success.
• ✔ International Expansion – Designed growth strategies for EMEA, APAC & North America, strengthening global distribution and revenue acceleration.
• ✔ Revenue & Sales Growth – Optimized market entry, sales operations, and customer acquisition, ensuring scalable revenue generation.
• ✔ Branding & Marketing – Designed the Brand, enhanced brand positioning & go-to-market messaging to resonate with MedTech investors and industry stakeholders.
• ✔ Founder Mentorship – Advised on corporate culture, business strategy, fundraising, and operational execution, ensuring a strong foundation for scale and investment readiness.
• ✔Valuation Growth – Increased valuation through investor relations, financial modeling, and market positioning.

Jul 2019 – Feb 2022 · 2 yrs 7 mos · Dubai, Singapore, Tokyo

• Main Objectives: Business transformation, EBITDA improvement.
• Responsibilities: Transformation remit for $875M+ business across MEA and APAC. Lead Strategy, Business Development, Alliances, Enterprise Sales, Revenue Operations, Customer Success, HR, and Facilities. Directed a 260+ HC organization with 120+ direct reports. Accountable for profitability, market expansion and operational turnaround.
• Notable Deliverables:
• Revenue Growth: 3x revenue by expanding multi-year, multimillion-dollar engagement with Tier 1 banks (including Mizuho, MUFG, and Banco de Brazil). Forged alliance with NTT Data, Getronics and Microsoft, positioning Finastra as a preferred technology partner across MEA and APAC.
• Japan Turnaround Mandate: Assigned direct responsibility for turning around Finastra’s underperforming Japan business, mandated by ExCo and PE investors. Designed and executed a comprehensive recovery plan—navigated complex Japanese employment regulations, overhauled HR and compliance practices, gained full investor approval, and returned the business to profitable growth.
• Turnaround & Profitability: Delivered 35% EBITDA improvement in APAC within 12 months, shifting the region from loss to sustained profitability through resource realignment, operational streamlining, and local workforce transformation.
• Customer Retention & Success: Reduced customer churn by 37.5% through design and launch of dedicated, multilingual Customer Success organization with cross-selling capabilities under severe investment constraints.
• Sales Productivity: Increased pipeline quality and win rates by 40% through significant improvements to account management, data-driven decision-making and sales operations.
• Market Expansion & Scalability: Expanded geographic footprint across Africa and Central Asia by building and optimizing reseller and channel partner networks — driving accelerated and sustainable market share gains.

Jul 2017 – Dec 2018 · 1 yr 5 mos · Munich, Dubai, Singapore

• Main Objectives: Improve company valuation, establish the company on the international IT map.
• Responsibilities: Led global expansion and commercial scale-up across international markets outside India. Spearheaded the company’s efforts to establish a robust international presence, diversify revenue streams, and position Cloud4C as a recognized leader in cloud and managed services. Directed a team of 40+.
• Notable Deliverables:
• Valuation Uplift: Successfully achieved a $400M increase in company valuation to nearly $1B by executing rapid market entry, launching new high-growth lines of business, and forging key international alliances.
• Market Expansion: Opened six new data center locations throughout EMEA and APAC. Drove expansion into LATAM, APAC, and EMEA, building regional presence and scaling operations.
• Growth through Strategic Alliances: Forged a three-way SAP-Microsoft-Cloud4C alliance, landing industry first SAP HEC on Azure. Delivered $30M+ TCV in 6 months for Cloud4C, and $160M SAP pre-qualified pipeline at 85%+ win rate.
• Market Leadership: 2x the core business install base, making Cloud4C the #1 SAP HEC Premier Supplier, with more than 100 enterprise customers—outpacing industry peers (typical peer install base: 1 to 15).
• Industry Recognition: Elevated Cloud4C’s global profile as an award-winning SAP and Microsoft partner. Positioned the company with a unique value proposition, notably being the first to deliver SAP HEC on Microsoft Azure. Awarded Partner of the year by SAP Asia 2018 FKOM.
• Press announcements:
• http://www.finanzen.net/nachricht/aktien/valerie-irene-duebell-wird-senior-vice-president-abteilung-international-sales-and-global-alliances-bei-cloud4c-5866544
• http://www.newslocker.com/en-uk/profession/pr_public_relations/valerie-irene-duebell-joins-cloud4c-as-senior-vice-president-international-sales-and-global-alliances/

Jan 2015 – Jul 2017 · 2 yrs 6 mos · Singapore, Australia, South Korea

• Main Objectives: Business transformation, M&A integration, business turnaround.
• Responsibilities: Full P&L and transformation responsibility for a $2.2B cloud portfolio across APAC (excluding Japan). Led IBM’s shift to a cloud-first operating model, heading cross-functional teams of 230+ in enterprise sales, channel, marketing, strategic programs, and operations. Delivered a region-wide business turnaround, sustainable hypergrowth, complex M&A integration, and multi-cloud leadership.
• Notable Deliverables:
• Business Transformation & Growth: Delivered major turnaround of IBM Cloud Services APAC and led post-merger integration of SoftLayer. Reversed regional underperformance and established foundation for enterprise cloud growth.
• Hypergrowth: Achieved 80% growth in the >$10M segment and 164% growth in the <$10M segment. Secured multi-million-dollar deals across Financial Services, Telco, Manufacturing, Media, and Retail industries.
• Sales Productivity & Organizational Efficiency: Improved sales productivity by 204%-industry best - leveraging proprietary data-driven frameworks for performance risk management and execution excellence—outperforming targets with significantly leaner HC.
• Partnership Turnaround: Rescued $600+M TCV strategic alliance between IBM and SKC&C, safeguard $50M+ IBM investment – averting legal disputes, securing continued market access and joint business viability. Introduced Oracle SaaS on Softlayer to capitalize on key market opportunities.
• M&A Rescue & POD Utilization: Prevented closure of multiple IBM Cloud Business Unit locations throughout the region by increasing POD utilization from 5% to 50%+ in just a few months, putting business back on growth path. Opened a new cloud location in Canberra for government and highly regulated industries.

Jan 2014 – Present · 12 yrs 4 mos · Remote

• Board Member | VC & PE Scale-up Advisor | CRO, COO, AI CoE Leadership
• Since 2014, I’ve advised global corporates, PE/VC firms, and high-growth startups alongside my executive roles—serving as Board Advisor, CEO Advisor, and Scale-up Consultant across Americas, EMEA, and APAC.
• I support businesses on international expansion, hypergrowth, data-driven GTM strategy, M&A due diligence, performance risk management, and AI monetization. My proprietary frameworks—Algorithmic Business Engineering (ABE), Performance Risk Management (PRM), and AI CoE design—have helped Fortune 500s and PE-backed firms unlock valuation growth, EBITDA scale, and capital-efficient, ROI-driven execution at pace.
• PE & VC Scaleup Advisory
• ✔ M&A GTM Performance Potential Due Diligence: Evaluate growth potential, identifying potential execution risks.
• ✔ Post-Merger Integration
• ✔ Investor-Ready Growth Strategies: Design data-driven monetization and go-to-market (GTM) strategies, positioning startups and scaleups to secure funding and scale faster.
• ✔ Value Creation & Exit Readiness
• ✔ AI Investor Intelligence Suite - AI Companies Evaluation framework & Scoring model, AI Market Opportunity Mapping framework
• ✔ AI for Business CoE
• Enterprise Transformation Advisory
• Transform enterprises into high-performance, data-driven AI-powered organizations, unlocking sustainable EBITDA growth:
• ✔ Strategy Execution: 78% of companies struggle with execution—be in the top 5%
• ✔ Operational Scaling & Revenue Acceleration: Implement scalable operational models that boost revenue growth and sales productivity.
• ✔Rescue At-Risk Digital Investments: Proactively identify and turnaround at-risk or failing digital transformations
• ✔Data Monetization: Convert data into high-value revenue streams, transforming it from a cost center into a growth enabler.

Jan 2011 – Dec 2014 · 3 yrs 11 mos · Luxembourg

• Main Objectives: Business growth and expansion, new markets expansion, strategy to address 25,000 ISV volume market in EMEA, mature partner team, grow and develop partner ecosystem.
• Responsibilities: Led AWS’s EMEA Channel and Strategic Alliances, overseeing global and local systems integrators (SIs), consulting partners, ISVs, and born-in-the-cloud startups. Drove regional market expansion, built a world-class partner ecosystem, and delivered hypergrowth across EMEA.
• Notable Deliverables:
• International Expansion: Opened the CIS market for AWS through a strategic partnership with Softline—breaking into a high-potential, previously inaccessible region after multiple years of stalled progress.
• Revenue Growth: Consistently exceeded all financial business objectives, delivering 139% of revenue targets and achieving double YoY growth across EMEA. (Specific revenue details under NDA.)
• Ecosystem Scale: Designed and executed a comprehensive strategic plan to address the 25,000 ISV market opportunity in EMEA, enabling AWS to engage and scale partnerships across both enterprise and volume business segments.
• Data-Driven Innovation: Developed an award-winning analytics-based BI framework and tool that became a global best practice to optimize segmentation, prioritization, strategic resource allocation, ROI calculations, capacity planning, and organizational alignment. This algorithm-driven tool was subsequently adopted for direct sales teams worldwide.

Jan 2011 – Jan 2011 · 0 mo · Continental Europe (incl. EE), MIddle East, Africa and India

• Main Objectives: Business turnaround. Improve business profitability. Build, scale, and mature the direct and channel sales organization. Enter Midmarket segment.
• Responsibilities: Full P&L responsibility for Fujitsu’s $6.7B direct and channel sales business, Scale HC from 300+ to 800. Charged with business turnaround, profitability restoration, and scalable growth across Continental Europe, Middle East, Africa, and India. Served as Expert Adviser on the Executive Marketing Board (CMO), the IT Board (CTO), and as Executive Sponsor of the Sales and Marketing Operations Board.
• Notable Deliverables:
• Business Turnaround & Risk Management: Prevented $260M+ in losses and restored profitable growth by restructuring the sales organization, optimizing the cost base, and implementing rigorous performance management signed off by the Board in Japan.
• Sales Organization Scale-Up (Planned): Designed the strategy and operational model to expand the sales team from 300 to 800; execution paused following investment pullback post-Fukushima.

Jan 2006 – Jan 2011 · 5 yrs · Middle East and Africa

• Main Objectives: Grow newly established region of MEA and market segment within the cost of sale; build a direct sales team and partner ecosystem
• Responsibilities: Led growth and strategic development of Microsoft’s SMS&P (Small, Midmarket Solutions & Partners) organization across the MEA region, with the responsibility for complete Microsoft product portfolio. Scaled a high-performing sales and partner organization, covering over 100 countries across 8 subsidiaries, and Corporate Accounts, Local Strategic Enterprises, Mid-Market, SME, and Channel segments. Led a team of 120 sales professionals and 12 sales excellence experts.
• Notable Deliverables:
• Revenue Growth: Achieved 44% YoY growth in year 1 and consistently 30%+ YoY growth thereafter, surpassing revenue targets by 123%, 130%, and 138% over three consecutive years.
• Global ROI Leadership: Delivered the highest ROI on GTM investments globally —26 points above the US, 30 above Japan, 15 above CIS, 14 above India, and 20 above China.
• Risk Mitigation: Averted a $6M revenue risk in South Africa within three months, preserving financial stability of the region and advancing growth in MEA’s largest subsidiary.
• Partner Revenue Scale: Scaled partner-contributed revenue from negligible to 40% of total sales, 20% (Year 1), 30%+ (Year 2), and 40% (Year 3).
• Data Monetization and Data-Driven Execution: Built and institutionalized a Sales Excellence BI framework, transforming legacy reporting into predictive analytics and actionable monetizable insights. Enabled pipeline acceleration, customer experience uplift, and direct monetization of data assets—establishing data-driven growth levers that became best practices across global Microsoft regions.
• Global Leadership & Recognition: Sole Microsoft team worldwide to maintain all-green scorecard status every year and to develop the largest cohort of “120 Club” high performers (120%+ of sales target).

Jan 2005 – Jan 2006 · 1 yr · WW reponsibility, based in the US

• Main Objectives: International expansion of Apple Store Online, cost optimization of the existing sales organization, customer satisfaction, employee retention, operational excellence, and performance management.
• Responsibilities: Operational responsibility for 400 sales reps and 12 sales ops organization globally.
• Notable Deliverables:
• International Expansion and Cost Optimization: Developed and executed a comprehensive geo expansion and cost optimization strategy for the Apple Store Online, driving operational efficiency and market growth.
• Talent Retention and Development: "Reduced bad attrition by 14% through the implementation of a robust people development program and the introduction of an employee satisfaction survey, leading to higher engagement and retention.
• Customer Satisfaction: Achieved a 32-point improvement in customer satisfaction by implementing targeted operational enhancements and customer-focused initiatives.

Jan 2002 – Jan 2005 · 3 yrs

• Responsibilities: EMEA Services Marketing. Six Sigma and Lean Six Sigma Black Belt responsible for ROMI and marketing performance improvements.
• Notable Deliverables:
• Performance Improvement: Achieved a 15% higher Lead-to-Opportunity-to-Order conversion rate by enhancing organizational performance throughout the Market-to-Order process.
• Return on Marketing Investments Improvement: Consistently exceeded ROMI targets for selected campaigns by 12-27%.

Jan 1998 – Jan 2002 · 4 yrs

• Main Objectives: Globalize Sun Spectrum Services Portfolio. Create additional Services Revenue streams.
• Notable Deliverables:
• Portfolio Globalization: Globalized the Sun Services portfolio, including Sun Spectrum, the second-largest revenue-generating product at $2.3B, while managing profitability, service delivery for 3,000 professionals, legal commitments, GTM strategy, and channel alignment.
• Revenue Growth: Increased service revenue by $3 million in the first year and $10 million in the second year by designing and marketing a set of pre-emptive availability services for mission-critical IT environments.