Vignesh S Krishnan

Digital Marketing Specialist

Chennai, Tamil Nadu, India10 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led successful product launches at ImageKit.io.
  • Established impactful content strategies driving organic growth.
  • Expert in B2B SaaS marketing and growth strategies.
Stackforce AI infers this person is a SaaS marketing expert with a strong focus on growth and content strategies.

Contact

Skills

Core Skills

Growth MarketingMarketing CampaignsGo-to-market StrategyProduct MarketingContent MarketingSeoNew Business Development

Other Skills

Account MarketingB2C MarketingBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness-to-Business (B2B)CommunicationCommunity EngagementCommunity OutreachCompetitive AnalysisContent DevelopmentContent StrategyCreative Problem SolvingCreativity SkillsCustomer Insight

About

SaaS marketer with a knack for content. Love working with early-stage B2B startups. The idea of moving the needle from 0 to 1 excites me. That said, show me chaos and I'll set-up the process! Juggled marketing roles and gained hands-on experience in product marketing, GTM strategies, content marketing and a bit of SEO. 🪄 So yea, I can launch it, write about it and can rank that piece of content too. 💪 Strongly believe in numbers but also know that they are not the only metric to measure success. 📢 Currently handling everything marketing at ImageKit.io. Loving the $0 to $10M journey! 🚀 Random Facts about me: 🗺️ Travelled 208/365 days in 2022. Remote working ❤️ Total number of products launched: 4️⃣ 👉🏻Tools with hands-on experience --------------------------------------------------------------- ☑ Google Analytics ☑ Google Search Console ☑Google Ads ☑ Facebook Ad manager ☑ Linkedin Ad manager ☑ Zoho Analytics ☑Ahref SEO tool ☑Autopilot ☑Hotjar ☑Crazy egg ☑ WordPress ☑ Ghost ☑ Canva

Experience

10 yrs 11 mos
Total Experience
2 yrs 8 mos
Average Tenure
5 yrs 10 mos
Current Experience

Imagekit.io

3 roles

Senior Marketing Manager

Apr 2023Present · 3 yrs 2 mos

  • Time to scale the demand gen function @ ImageKit. Less goo
Marketing CampaignsGrowth MarketingGrowth Strategies

Marketing Manager

Promoted

Apr 2022May 2023 · 1 yr 1 mo

  • 🔸Did a lot of pretty cool marketing stuff. Got mentioned on the internet by our TA for this. Felt good.
  • 🔸 Led the launch of 2 major products and actively contributed with the positioning change and website revamp
  • 🔸Setup up the marketing function across all the channels. 💸
  • 🔸Hired and setup the entire marketing team at ImageKit. Oh this also included getting a super cool boss on board, how exciting is that experience? We are now 7 strong!💪
  • 🔸Scaled new heights in Paid channels in terms of campaigns and ROI
  • 🔸Propelled the organic funnel and content creation with a rockstar content marketer onboard.
Go-to-Market StrategyTeam ManagementMarketing CampaignsStrategic PlanningBudget ManagementProduct Marketing+1

Content Marketing Manager

Jul 2020Mar 2022 · 1 yr 8 mos

  • 🟨 What did I do:
  • ◾ Setup the content strategy and a process for content creation that aligned with the business goal.
  • ◾ Discovered new channels for content distribution that brought us new users and helped us gain authority
  • 🟨 What was the outcome
  • Organic became our top lead gen channel and traffic grew leaps! A proper hockey stick growth 💥
  • 🟨 What more was cool about this role:
  • I lead the marketing efforts on all fronts during this time primarily focused on digital marketing, it was impactful with a positive ROI and gave us the confidence to increase our budgets across channels.
  • 🟨 Something that I learnt that left me wow during this tenure:
  • The relation between Domain Authority + keyword analysis + intent + content quality
  • Happy to chat about this! Hit me up!
Google AdsContent MarketingGoogle AnalyticsContent StrategySearch Engine Optimization (SEO)SEO Copywriting+1

Developer marketing alliance

DMA Ambassador

Mar 2023Present · 3 yrs 3 mos

Gofrugal technologies pvt ltd

Product Marketer

Sep 2018Mar 2020 · 1 yr 6 mos · Greater Chennai Area

  • Handled the responsibility of marketing all the restaurant solutions such as POS both on-premise and SaaS, restaurant mobile solutions.
  • Identified the product market gap and worked on the integration of Swiggy, Zomato with the restaurant solution. Studied the competition offering in the market and recommended the pricing and sales strategy.
  • Built the GTM plan based on the buyer personas arrived from the MVP stage of the integration product. Responsible for initial licence sales and coached sales team to take it to the market. Owned the account management of initial customers and built a process for
  • onboarding and deployment of the solution
  • Ideated and complimented the development of an APP to digitalise the method of table ordering at cafes/restaurants/cafeterias with market analysis, pilot installations and built a
  • channel for product development through customer feedback.
  • Studied the competition in the market to arrive at the product market positioning of restaurant solution and built the product feature matrix comparison for all competitors. Revised the pricing and packaging of the restaurant SaaS solution to compete in the market
  • Built a channel for knowledge transfer for partners and field sales team through webinars sessions thereby bridging the sales and product development. Ensured new features are pitched in the market in the right way.
  • Owned content across webpages of restaurant solutions and worked closely with the digital marketing team on optimising content based on keywords. Played a significant role in the product re-branding of the entire restaurant solution suite
  • Developed content for social media platforms, google ad copies and for restaurant blogs to drive back traffic to the website.
  • Partnerships forged and handled: URBANPIPER INTEGRATION, EASYREWARDZ LOYALTY, PINE LABS INTEGRATION
Product MarketingProduct LaunchGo-to-Market StrategyBusiness-to-Business (B2B)Partner Relationship ManagementStrategic Partnerships+1

Atithi khana

Product marketing and growth

Jun 2017Aug 2018 · 1 yr 2 mos · Greater Chennai Area

  • Worked on B2B partnership with companies for regular lunch and snacks supply, built network of HRs and Admins.
  • Identified lead channels to figure out companies where food is supplied.
  • Built business partnerships with entities of B2B service sector for leads.
  • Feedback channel for companies to share regular inputs for improved customer experience.
  • Identified vendor identification channels to increase supply end for scale.
  • Work & expanded to a new area of service by setup supply end of the operation.
  • Recruitment of delivery boys/delivery vehicle to meet supply needs and trained them to optimal efficiency
  • Digital marketing content generation for customer interaction on social media platforms- Facebook/Instagram/Medium.
Product MarketingNew Business DevelopmentProduct LaunchGo-to-Market StrategyBusiness-to-Business (B2B)Partner Relationship Management+2

Ssbcrack

Content Writer

Apr 2016Jun 2016 · 2 mos

  • Worked as Content Writing Intern for a period of 2 months and learnt vital aspects of content marketing. The articles mainly focused on current affairs and knowledge on the armed forces
  • Improved reader base for the articles by writing words with SEO tags knowledge henceforth increased the reach of articles published in the website.
  • Usage of Content marketing strategy to improve click rate on articles by keep trending words in the title of articles.
  • Read more here: https://www.ssbcrack.com/author/vignesh
WordPressGoogle AnalyticsContent StrategyContent DevelopmentSearch Engine Optimization (SEO)Content Marketing

Career break

Personal goal pursuit

Jan 2015Jun 2017 · 2 yrs 5 mos

  • Passionately pursued my dream of becoming an armed forces officer while doing odd jobs and content freelancing.
  • 10 written successes. 13 SSB interviews. 0 selection.
  • Learnt resilience
  • 90% of what you do is within your control. There's always a chance that things can go south.
  • Perfection is a myth
  • My freelancing gigs taught me:
  • Basic SEO
  • Article structuring
  • Keyword research
  • TA vs funnel content

Twenty19.com

Marketer - Events

Jan 2014Dec 2014 · 11 mos · Greater Chennai Area

  • Initially worked on improving the student experience in the events section of the Twenty19 Portal.
  • Increased the number of event posting by 2 months and got new events posted from across the country.
  • Ran a student intern program to increase posting of events on the platform and covering new geography of area to get newer events.
  • Explored new monetary avenues in the events section and brought in revenues through events and partnered with companies for the same.
  • Partnered with top companies like NOKIA, UBER, ABODE etc. to organise student-based competitions and designed them to improve the reach of companies and for revenue generation.
  • Took up lead in organising workshops in different colleges across India, organised workshops in 3 months in various colleges like IITs, NITs, BITS and SASTRA.
Product MarketingProduct LaunchGo-to-Market StrategyPartner Relationship ManagementStrategic PartnershipsContent Strategy

Education

Sri Venkateswara College of Engineering

Engineer’s Degree — Information Technology

Jan 2009Jan 2013

Kendriya Vidyalaya

High School

Jan 1996Jan 2008

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