Mar 2023 – Present · 3 yrs 3 mos

Sep 2018 – Mar 2020 · 1 yr 6 mos · Greater Chennai Area

• Handled the responsibility of marketing all the restaurant solutions such as POS both on-premise and SaaS, restaurant mobile solutions.
• Identified the product market gap and worked on the integration of Swiggy, Zomato with the restaurant solution. Studied the competition offering in the market and recommended the pricing and sales strategy.
• Built the GTM plan based on the buyer personas arrived from the MVP stage of the integration product. Responsible for initial licence sales and coached sales team to take it to the market. Owned the account management of initial customers and built a process for
• onboarding and deployment of the solution
• Ideated and complimented the development of an APP to digitalise the method of table ordering at cafes/restaurants/cafeterias with market analysis, pilot installations and built a
• channel for product development through customer feedback.
• Studied the competition in the market to arrive at the product market positioning of restaurant solution and built the product feature matrix comparison for all competitors. Revised the pricing and packaging of the restaurant SaaS solution to compete in the market
• Built a channel for knowledge transfer for partners and field sales team through webinars sessions thereby bridging the sales and product development. Ensured new features are pitched in the market in the right way.
• Owned content across webpages of restaurant solutions and worked closely with the digital marketing team on optimising content based on keywords. Played a significant role in the product re-branding of the entire restaurant solution suite
• Developed content for social media platforms, google ad copies and for restaurant blogs to drive back traffic to the website.
• Partnerships forged and handled: URBANPIPER INTEGRATION, EASYREWARDZ LOYALTY, PINE LABS INTEGRATION

Jun 2017 – Aug 2018 · 1 yr 2 mos · Greater Chennai Area

• Worked on B2B partnership with companies for regular lunch and snacks supply, built network of HRs and Admins.
• Identified lead channels to figure out companies where food is supplied.
• Built business partnerships with entities of B2B service sector for leads.
• Feedback channel for companies to share regular inputs for improved customer experience.
• Identified vendor identification channels to increase supply end for scale.
• Work & expanded to a new area of service by setup supply end of the operation.
• Recruitment of delivery boys/delivery vehicle to meet supply needs and trained them to optimal efficiency
• Digital marketing content generation for customer interaction on social media platforms- Facebook/Instagram/Medium.

Apr 2016 – Jun 2016 · 2 mos

• Worked as Content Writing Intern for a period of 2 months and learnt vital aspects of content marketing. The articles mainly focused on current affairs and knowledge on the armed forces
• Improved reader base for the articles by writing words with SEO tags knowledge henceforth increased the reach of articles published in the website.
• Usage of Content marketing strategy to improve click rate on articles by keep trending words in the title of articles.
• Read more here: https://www.ssbcrack.com/author/vignesh

Jan 2015 – Jun 2017 · 2 yrs 5 mos

• Passionately pursued my dream of becoming an armed forces officer while doing odd jobs and content freelancing.
• 10 written successes. 13 SSB interviews. 0 selection.
• Learnt resilience
• 90% of what you do is within your control. There's always a chance that things can go south.
• Perfection is a myth
• My freelancing gigs taught me:
• Basic SEO
• Article structuring
• Keyword research
• TA vs funnel content

Jan 2014 – Dec 2014 · 11 mos · Greater Chennai Area

• Initially worked on improving the student experience in the events section of the Twenty19 Portal.
• Increased the number of event posting by 2 months and got new events posted from across the country.
• Ran a student intern program to increase posting of events on the platform and covering new geography of area to get newer events.
• Explored new monetary avenues in the events section and brought in revenues through events and partnered with companies for the same.
• Partnered with top companies like NOKIA, UBER, ABODE etc. to organise student-based competitions and designed them to improve the reach of companies and for revenue generation.
• Took up lead in organising workshops in different colleges across India, organised workshops in 3 months in various colleges like IITs, NITs, BITS and SASTRA.