Sep 2014 – Apr 2019 · 4 yrs 7 mos

•  Responsible for end to end Marketing (Offline & Digital) Strategies.
•  Provide strategic direction and manage Business partner relationships.
•  Managing a team of 20-25 members driving them towards achieve organizational goals.
•  Developing metrics/dashboards to monitor market trends and company performance. Utilizing customer data to support marketing programs.
•  Drive strategic marketing communication initiatives for CS Group in advertising and corporate communication
•  Develop and monitor budgets to ensure revenue and expenses are kept within established boundaries.

Jun 2011 – Sep 2014 · 3 yrs 3 mos · Visakhapatnam

•  Involved in creation, designing and implementing Multi-tier Loyalty Programs for target customers through analytical techniques (Customer Segmentation using Cluster Analysis) using SAS tool.
•  Monitoring customer centric year-long campaigns using data analytics, which leads to an average of 60% increase in sales and 40% increase in footfalls.
•  Generated reports to provide business insights which used to help in redefining the campaign target strategies.
•  Proficient in evaluating market & customer trends, and estimating TAM (Total Addressable Market) through business analytical technique like Time Series models.
•  Develop & Execute brand initiatives (ATL / BTL) customized by region, channel or key customers.
•  Developing metrics/dashboards to monitor market trends and company performance. Utilizing customer data to support marketing programs.
•  Working on Strategizing Customer Loyalty Program. Extensively worked in Internet/Online Marketing, Database Management and email lead generation.
•  Created and launched innovative retail promotions, co-promotions, corporate tie-ups, marketing collateral, advertising efforts and media relations.
•  Involved in the ecommerce and corporate website design, deployment and maintenance by coordinating with the team to ensure proper flow of the operations.
•  Executing New Product Development projects like GTM & RTC strategies. By participating in cross functional teams basis consumer insights.
•  Provide strategic direction and manage Business partner relationships.
•  Managing a team of 20-25 members driving them towards achieve organizational goals.

Apr 2011 – Jun 2011 · 2 mos · Kuala Lumpur, Malaysia

•  Providing comprehensive business requirements documents with complete front-end analysis to ensure the solution will meet the customer's business need.
•  Gathering and documenting business requirements definition including gap analysis and scope definition, modeling (business and data), analysis (processes and controls), and all levels of written communication
•  Developing metrics/dashboards/reports to monitor market trends and company performance, Calculating the derivation of Potential by project type/customer type.

Oct 2009 – Mar 2011 · 1 yr 5 mos · Miami

•  Collecting & analyzing data from various departments to provide valuable reports.
•  Business process mapping and reengineering. Prepares solution options, risk identification, and financial analyses such as cost/benefit, ROI, buy/build, etc.
•  Business Processes within support areas as they relate to existing or proposed systems and applications; suggesting improvements where appropriate.
•  Involved in functional and technical workshops with client to understand functional and data requirements of client markets and prepared data models to migrate data from legacy systems to new application (SAP).
•  Created a data model for clients using SAP BI Systems which would serve as single source of information for reporting purpose.This data model would improve the efficiency and would reduce the adhoc reports requested by business users
•  Ensured data loads as per plan for both UAT & production environment
•  Work with IT and business project teams to understand reporting and ERP requirements and propose solutions.

Apr 2009 – Oct 2009 · 6 mos · Doha, Qatar · On-site

• Successfully led end-to-end ERP rollouts for enterprise clients in industries such as manufacturing, retail, EPC, construction, and distribution.
• Proven ability to analyze complex business processes, identify inefficiencies, and design scalable, future-ready ERP solutions.
• Partnered with C-suite executives to translate strategic goals into measurable technology outcomes, driving 30–40% improvement in operational efficiency.
• Delivered multiple cross-country ERP implementations on time and within budget, ensuring full user adoption and post-go-live success.
• Recognized for leadership, integrity, and a consultative approach that builds long-term client relationships across GCC markets.

Oct 2007 – Sep 2009 · 1 yr 11 mos · Pune

•  Identified new customers for Sescoi's applications products (MyWorkPlan) in India.
•  Worked with the business to prepare business cases, including cost benefit analysis.
•  Developed and executed effective campaigns in reaching top-level executives and line-of-business (LOB) managers. Coordinating with the subject matter experts to better understand Sescoi Solutions and position the same in the target industry.

Apr 2005 – Apr 2007 · 2 yrs · Pune · On-site

•  Analyzed medium sized to complex business issues and opportunities, working closely with internal business customers. Prospecting for new customers either by cold calling or web registrations.
•  Performing inside sales from account profiling to account qualification in order to complete 30% of the product sales cycle and transitioning an account to the direct sales.
•  Coordinating with pre-sales for presentations and demos & providing relevant customer inputs for the same.

Oct 2000 – Sep 2003 · 2 yrs 11 mos · Visakhapatnam

•  To make critical estimation of the market potential, evaluation and screening of potential distributors and retailers and to develop a comprehensive strategy with a systematic approach to increase market share of the company.
•  Managing large amounts of data for Sales analysis that could identify the key areas of growth to meet the objective.
•  Managing and extracting data from various systems and applications for sales analysis.