Vikas Beriwal

Digital Marketing Specialist

Delhi, India9 yrs 11 mos experience

Key Highlights

  • 30% increase in lead generation through campaigns
  • 40% improvement in website traffic via SEO strategies
  • 20% reduction in cost per acquisition in PPC campaigns
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO, SEM, and data-driven marketing strategies.

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Skills

Core Skills

Digital Strategy DevelopmentSearch Engine Optimization (seo)

Other Skills

AccountingAd ServingAdvertisingAnalytical SkillsAnalyticsB2B MarketingBig Data AnalyticsBrand AwarenessBrand ManagementBrand MarketingBusinessBusiness ProcessBusiness Process Outsourcing (BPO)Business-to-Business (B2B)Campaign Development

About

I'm passionate and results-driven Digital Marketing Consultant with 8 years of comprehensive experience in driving successful digital marketing campaigns and profitable strategies. Throughout my career, I have worked with dynamic brands, honing my skills in SEO, SEM, Content marketing, Social Media, Email Marketing, E-commerce Marketing, Communication, Collaboration and Data Analytics. 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐒𝐨𝐧𝐚π₯ π„π±π©πžπ«π’πžπ§πœπž I have been instrumental in developing and executing digital marketing strategies that align with business objectives and generate measurable outcomes. My strategic approach and creativity have consistently led to increased brand visibility, higher engagement rates, and significant ROI. π“πžπšπ¦ π‹πžπšππžπ«π¬π‘π’π© I have effectively led and mentored marketing professionals team, fostering a collaborative and innovative environment. By encouraging continuous learning and development, I have helped my team members grow their skills and achieve their individual goals, contributing to overall success of projects. 𝐊𝐞𝐲 π€πœπ‘π’πžπ―πžπ¦πžπ§π­π¬ - Successfully launched multiple digital marketing campaigns, resulting in a 30% increase in lead generation and a 25% boost in conversion rates. - Improved website traffic by 40% through targeted SEO strategies and high-quality content creation. - Developed and managed PPC campaigns with a focus on maximizing ROI, achieving an average of 20% reduction in cost per acquisition (CPA). 𝐒𝐀𝐒π₯π₯𝐬 & π„π±π©πžπ«π­π’π¬πž: ➒ Digital Strategy Development ➒ Search Engine Optimization (SEO) ➒ Search Engine Marketing (SEM) ➒ Content Marketing ➒ Social Media Management ➒ Email Marketing ➒ Data Analytics ➒ Team Leadership and Development ➒ Project Management 𝐓𝐨𝐨π₯𝐬/π“πžπœπ‘π§π¨π₯𝐨𝐠𝐒𝐞𝐬: Google Analytics, SEMrush, Ahrefs, Google Search Console, Google Trends, Hootsuite, Canva, Buffer, Facebook Insights, Twitter analytics, Graphic Design, Google Ads, WordPress, Shopify, Magento.

Experience

9 yrs 11 mos
Total Experience
1 yr 7 mos
Average Tenure
1 yr 9 mos
Current Experience

Deltaview technologies

Digital Marketing Manager

Sep 2024 – Present Β· 1 yr 9 mos Β· Gurugram, Haryana, India Β· On-site

  • Leverage my expertise in Content marketing, Social media strategy, SEO, SEM, Lead generation, and Analytics to create tailored campaigns that meet business goals.
Search Engine Optimization (SEO)Analytical SkillsSocial Media MarketingEmail MarketingContent MarketingOnline Reputation Management+2

Classique labels

Brand Consultant

Feb 2024 – Aug 2024 Β· 6 mos Β· Dubai, United Arab Emirates Β· On-site

  • Led digital marketing efforts for Classique Labels in Dubai, focusing on brand growth through social media, paid ads, SEO, and content strategy. Improved online visibility, boosted engagement, and supported sales growth through targeted campaigns and data-driven strategies.

Rsg solutions pvt. ltd.

2 roles

Manager - Digital Marketing

Promoted

Feb 2023 – Jan 2024 Β· 11 mos Β· Delhi, India Β· On-site

Search Engine Optimization (SEO)Social Media MarketingGoogle AdsLead GenerationGoogle AnalyticsMarketing Strategy+5

Assist Manager - Digital Marketing

Feb 2021 – Feb 2023 Β· 2 yrs Β· Delhi, India Β· On-site

  • Lead business-to-business marketing (B2B) communications to reach application targets.
  • Drive all B2B marketing activities, in collaboration with the Business Development Team.
  • Make video & image content on events and exhibitions at industry events.
  • Regularly review collateral so that it is kept up-to-date and relevant for the audience.
  • Work Digital Marketing team to develop engaging content for website pages.
  • Collaborate with professional bodies and partner organizations to create a database for new clients.
  • Work with PR and Social Media to develop social media content for B2B audience.

Ak info india

Digital Marketing Specialist

Jan 2019 – Feb 2021 Β· 2 yrs 1 mo Β· Karol Bagh, Delhi

  • Keyword research and competitor SEO analysis.
  • Optimized articles, and blogs with relevant SEO details.
  • Social media management at various social platforms.
  • Understand the targeted industry, business dynamics, kept eye on their initiatives.
  • Achieved page 1 google ranking for several keywords and increased organic
  • search traffic by an average of 270%.
  • Executed a Facebook marketing program that resulted in a 22% increase in sales,
  • 17K Facebook fans, and 13K unique email addresses.
  • Increased YouTube subscribers from 58k to 122K in FY 2019.
  • Developed a Magento store in order to sell the tools/machinery to strengthen the
  • bottom line of the business.
  • Worked on B2B marketing platforms i.e. Indiamart. Suekha, JustDial, and increased online presence and leads of the business.
  • Planned & executed remarketing ad campaigns in different channels like display,
  • video, network along with Facebook, Instagram.

Hi-tech institute of advance technology

Content Writer

Jun 2017 – Jan 2019 Β· 1 yr 7 mos Β· Karol Bagh, Delhi

  • Developed content for blogs, articles, product descriptions, social media,
  • and the company website.
  • Built and managed rich content calendar that attracted to the audience
  • (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Conducted keyword research and using SEO best practices to increase traffic to the company website.
  • Identified customers’ needs and recommending new content to address gaps in the company's current content.
  • Handled the company’s online presence–regularly updated the company’s website and various social media accounts.
  • Created and executing SMS, and email-based marketing campaigns.
  • Worked alongside marketing specialists and graphic designers.

Concentrix

Practitioner - CRM Operations

Mar 2016 – Apr 2017 Β· 1 yr 1 mo Β· Gurugram, Haryana, India Β· On-site

  • Clarify customer requirements and use tools to provide a resolution.
  • Participate in activities to improve customer satisfaction and sales performance.

Education

Glocal University - Saharanpur Uttar Pradesh

Master of Business Administration - MBA β€” Marketing & Sales

May 2015 – Sep 2017

Sikkim Manipal University - Distance Education

Journalism & Mass Communication β€” Journalism

Jan 2011 – Jan 2014

Digital Vidya

Diploma of Education β€” Digital Marketing

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