Apr 2025 – Oct 2025 · 6 mos

• Drove millions in pipeline ($5.5M+) that led to $1.5M+ in revenue.
• Didn’t enjoy it. So decided to move on.

Nov 2024 – Present · 1 yr 7 mos

• If you're a B2B SaaS company that invests $5,000/month on LinkedIn Ads but not seeing pipeline, I can help.
• Very recently, I turned $40,452 ad spend into $816,000 in revenue all from LinkedIn ads.
• Let's replicate that for your SaaS as well.

Apr 2023 – Dec 2024 · 1 yr 8 mos

• Built and led an incredible team of 5 folks. Joined when we were at $25k ARR and scaled to millions in pipeline and revenue.
• We went from being the new kid around the block to being trusted by leading companies like Clay, Nooks, Seamless.ai, Customer.io, Freshworks, Sendoso, Appcues, and hundreds more.

Jul 2022 – Mar 2023 · 8 mos

• Saw the 0 to 1 journey and led inbound marketing efforts.

Nov 2021 – Jul 2022 · 8 mos

• No, Microsoft didn't get acquired.

May 2021 – Oct 2021 · 5 mos

• Ally.io was acquired by Microsoft

Jan 2021 – Present · 5 yrs 5 mos

May 2015 – May 2021 · 6 yrs

• Zepel joined Ally.io.
• I was part of the founding team. My responsibilities included the whole nine yards of startup marketing while hiring and managing a team of 3.
• 1. Coming up with positioning and messaging for the product.
• 2. Launching new features and products.
• 3. Owned the entire customer journey from “This is interesting” to “I need this now!!”
• 4. Content strategy for the entire buying journey and its execution.
• 5. Lead a cross-functional team of 3
• 6. Gatekeeper of words across assets (website, docs, blog, & in-app copy), MarkOps tooling, and data (quality and analysis).
• 7. Customer segmentation and delivering right messages to them.
• 8. Increase engagement of new features and product through customer onboarding and education.
• 9. Setup processes to keep the feedback loop going and influence product roadmap.

May 2015 – Jul 2018 · 3 yrs 2 mos

• Germ pivoted to Zepel
• Germ is the idea management software that lets you go from ideas to execution.
• Responsibilities:
• 1. Market research and understanding customer needs.
• 2. Writing blog posts and its promotion.
• 3. Writing ad copies and landing page copy.
• 4. Ran customer marketing efforts to engage with customers. (Goodies & email campaigns)

Mar 2013 – Apr 2015 · 2 yrs 1 mo · Chennai, India

• Vaffle was a startup that worked in the food industry. During our early days, we helped restaurants improve their retention rate with our product. We then pivoted to build a product similar to Alexa.
• Vaffle was selected to be a part of Reimagine Food's Prometheus Accelerator Program (https://www.reimagine-food.com/prometheus-past-editions/) and presented at Mobile World Congress 2015 under 4YFN category.
• My key responsibilities were:
• 1. Come up with strategies to acquire and retain users.
• 2. Take product decisions.
• 3. Attract and build relationships with investors and media.
• 4. And several startup founder-y stuff.