Mar 2023 – Dec 2024 · 1 yr 9 mos · Agra, Uttar Pradesh, India · On-site

• I planned, executed, and optimized performance marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram) for clients from various industries. My responsibilities included conducting in-depth keyword research, audience segmentation, and setting up conversion tracking using Google Tag Manager and Meta Pixel to ensure accurate ROI measurement. I managed Search, Display, and Remarketing campaigns with a strong focus on lead generation and improving ROAS. Additionally, I regularly performed A/B testing on ad creatives and landing pages to enhance campaign effectiveness, while actively monitoring performance to make real-time bid and budget adjustments that helped optimize CPA and CTR.

Jun 2021 – Feb 2023 · 1 yr 8 mos · Agra, Uttar Pradesh, India · On-site

• As a Digital Marketing Manager, my duties included overseeing the development and execution of digital marketing strategies to drive brand awareness, lead generation, and sales. I managed multiple digital channels, including SEO, SEM, social media, email marketing, and paid advertising campaigns, ensuring they aligned with overall business goals. I led content creation efforts, optimizing content for search engines and engagement, while also tracking and analyzing campaign performance using tools like Google Analytics. Additionally, I managed the team, coordinating with other departments such as sales, design, and product to ensure cohesive messaging. I continuously monitored industry trends, adjusted strategies based on data insights, and managed the marketing budget to maximize ROI. My role also involved managing relationships with external agencies and vendors, providing leadership and guidance to junior team members, and reporting on key performance metrics to stakeholders.

Jun 2020 – May 2021 · 11 mos · Agra, Uttar Pradesh, India · On-site

• Designing and executing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, email marketing, social media, and content marketing.
• Developing campaign plans and setting goals aligned with the company’s overall objectives, ensuring each campaign is optimized for target audiences.

Feb 2020 – May 2020 · 3 mos · Agra, Uttar Pradesh, India · On-site

• assisted in content creation for social media platforms, writing blog posts, and curating engaging visuals to increase audience interaction. I helped optimize content for SEO, conducted keyword research, and supported the development and analysis of email marketing campaigns to drive engagement. Additionally, I contributed to the management of paid advertising campaigns, tracking performance, and refining strategies for better results. I utilized tools like Google Analytics to monitor website traffic and campaign performance, providing insights for optimization. I also conducted market research to stay updated on industry trends and competitors, collaborating with cross-functional teams to ensure consistent and impactful marketing strategies.

Oct 2019 – Jan 2020 · 3 mos · Faridabad, Haryana, India · On-site

• Ensuring smooth technical setups for video consultations, addressing any potential technical issues before the scheduled sessions.
• Communicating with both doctors and patients regarding appointment confirmations, reminders, and changes.

May 2019 – Jul 2019 · 2 mos · Agra, Uttar Pradesh, India · On-site

• Consistently meeting or exceeding recruitment quotas set by the company or department is a significant success. This often involves filling a set number of positions within a given time frame, which demonstrates efficiency and effectiveness.