Jul 2023 – Jul 2023 · 0 mo

May 2022 – Jul 2023 · 1 yr 2 mos

• Successfully increased the Vernacular User Base on the app from 13.7% to 18% by implementing strategic UI/UX improvements and leveraging data analysis for relevant cohort targeting
• Additionally, introduced Hinglish as a new language on the platform.
• Led the development of Sevac, a voice assistant on the Android app, which significantly improved the user experience by guiding users throughout the buy flow, introducing new features, and providing in-app nudges to enhance funnel metrics.
• Drove growth on WhatsApp by identifying potential users with higher conversion chances and incentivizing relevant cohorts to complete purchases. Leveraged user behavior data to suggest personalized products and facilitated seamless purchase experiences on WhatsApp, resulting in an impressive ROI of over 150% and ~5% contribution in overall company orders.
• Implemented user-friendly features such as Assisted Buying, enabling users to request a call back for assistance in resolving doubts or completing purchases.
• Employed user-initiated and app-initiated Assisted Buying touch-points based on various signals like multiple searches, total time spent on page, multiple scrolls in feed, user turning ideal, commitment of an error on any page by user, etc. to proactively engage with users and offer timely support.
• Played a key role in migrating users from the mobile site to the app, leveraging persuasive communication to highlight app advantages and incentivizing users to download the app. Additionally, implemented gamification strategies within the app to increase user logins and engagement.
• Streamlined and automated notification processes using existing capabilities, ensuring timely and relevant communications to users.

Nov 2021 – Apr 2022 · 5 mos · Remote

Jun 2019 – Jun 2020 · 1 yr · New Delhi, Delhi, India · On-site

• Worked on building a Learning Management System (LMS) from scratch, providing students with chapter-wise video lectures and the ability to purchase new chapters, enhancing the learning experience on a single platform.
• Executed SEO-optimized content strategies to attract and engage JEE & NEET aspirants, driving targeted traffic to the website and offering them valuable information relevant to their exam preparation.
• Designed and implemented a JEE Rank Predictor tool, resulting in increased lead generation through the website and enabling students to predict their rank based on their performance.
• Integrated a third-party application to offer high-quality video content, enhancing the learning resources available to students on the platform.
• Conducted comprehensive primary and secondary market research to gather valuable insights, contributing to the development of effective go-to-market strategies for new products and services.
• Successfully launched new online products on the existing LMS, providing students with live online classes, and engaging learning experiences.
• Effectively managed stakeholders to ensure smooth coordination and timely delivery of product deliverables, maintaining a high level of satisfaction and quality assurance
• Acted as a SPOC for JEE & NEET business teams, gathered insights and feedback from them to build newer capabilities on the LMS, resolve their issues and fulfill requests raised by them.

Jul 2016 – Apr 2017 · 9 mos

May 2016 – Jul 2018 · 2 yrs 2 mos