Vineeth Govindh G

Digital Marketing Specialist

Bengaluru, Karnataka, India12 yrs 2 mos experience

Key Highlights

Over 10 years of experience in digital marketing.
Led a 30-member marketing organization.
Scaled multi-region growth for flagship programs.

Stackforce AI infers this person is a Digital Marketing Leader with extensive experience in EdTech and performance-driven strategies.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyPerformance MarketingMarketing ManagementGrowth Strategy

Other Skills

A/B TestingBusiness DevelopmentChange ManagementContent StrategyCopywritingData AnalysisGo-to-Market StrategyGoogle AdsGoogle SheetsIT RecruitmentInstagram AdvertisingLanding PagesLead GenerationLeadershipManagement

About

With over 10 years of experience in marketing, I specialize in digital marketing, strategy development, and performance optimization. As the AVP Marketing at StudyMEDIC, I lead initiatives that integrate innovative digital tools with data-driven strategies to enhance brand visibility and engagement within the global medical education technology sector. My expertise spans managing digital channels, creating impactful campaigns, and driving ROI-focused marketing efforts. Previously, at Presidency Group of Institutions, I developed and implemented comprehensive digital marketing roadmaps while managing a team of 25 professionals. My role involved optimizing lead generation, overseeing content strategies, and executing performance marketing campaigns across Google and Meta platforms. I am driven by a passion for leveraging creativity and technology to build meaningful connections between brands and their audiences.

Experience

12 yrs 2 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 8 mos

Current Experience

Study medic

AVP Marketing

Oct 2024 – Present · 1 yr 8 mos · Doha, Qatar · On-site

About StudyMEDIC
Global medical education company helping doctors and graduates clear high-stakes exams (MRCOG, MRCPCH, MRCS, FRCR, FMGE, USMLE, etc.).
Delivers mentor-led programs via advanced LMS, mobile apps, and thriving learning communities.
Leading a 30-member marketing org (Performance, SEO, Branding, Design, Video) for full-funnel growth across B2C (Retail) and B2B (Corporate).
Owing to the revenue marketing and pipeline end-to-end—from awareness to enrollment and retention—across multiple global regions.
Run integrated campaigns on Meta, Google, YouTube, email/CRM, and partnerships; manage multi-currency budgets to ROAS/CAC/LTV targets.
Drive the content engine mapped to TOFU–MOFU–BOFU funnels.
Oversee creative and video production; enforce brand standards across geographies and programs.
Partner with Product/LMS & Academics for GTM of new courses/features; translate learner insights into positioning and offers.
Govern analytics & experimentation (dashboards, CRO, landing-page optimization, cohort and attribution analysis).
Build talent and process: KPI frameworks, SOPs, and operating rituals to increase execution speed and quality.
Regions: India & South Asia; GCC/MENA (UAE, KSA, Qatar); UK & Europe; North America; Australia and Newzealand
Region-specific funnels and creatives (UK/US English & Arabic), timezone-aware calendars, local exam-season cadences, country-wise offer testing.
multi-currency budgeting; cross-border compliance for ads/CRM; localized landing pages; partner-led activations (webinars, career pathways, hospital/academy tie-ups).
Scaled a multi-region growth engine for flagship programs; lifted brand salience in priority markets.
Launched webinar-led and thematic funnels that improved lead quality and sales velocity across B2C and B2B.
Advanced SEO for evergreen exam verticals; compounded organic traffic
Instituted KPI-driven accountability with dashboards for spend, pipeline, and revenue contribution.

Digital MarketingMarketingLeadershipVice PresidentsTeam BuildingMarketing Strategy

Presidency group of institutions (official)

Head of Digital Marketing

Jul 2023 – Oct 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

 Handling the digital marketing team of 25
 Made the digital marketing road map
 Lead funnel management was introduced
 Managing all digital marketing channels (e.g. Website, blogs, emails and social media) to ensure brand consistency.
 ROI and KPI’S and prepare budget
 Developed specific campaigns to create and maintain high level of interaction
 Managing and improving online content, considering SEO and Google Analytics
 Lead Generation and conversion was handled.
 Google ads and Meta Ads campaign was set
 Working with designing team and director team to increase the efficiency and creativity.
 Stay up-to date with technology developments

CopywritingGoogle SheetsLead GenerationMarketing ManagementGoogle AdsPaid Media Advertising+11

Exly

Growth and strategy manager(Marketing)

Dec 2021 – Jun 2023 · 1 yr 6 mos · Delhi, India

Exly is a SAAS based platform to help businesses & individuals to launch, manage & grow their business.
Taking care of the whole marketing activities for clients and organizations.
Working with content creators, coaches, experts & consultants & entrepreneurs from industries like fitness, art, dance, trading, pro courses and other business.
Responsible for driving the team for creator acquisition & end-to-end account management of clients.
Successfully driving GMV and strategizing in building new channels and cohorts for creator acquisition.
Co-ordinating with different channels inside the organization for the betterment of the startup environment

CopywritingGoogle SheetsGoogle AdsPaid Media AdvertisingDigital MarketingPaid Social Media Advertising+12

Byju's

Digital Marketing Manager

Jun 2019 – Sep 2021 · 2 yrs 3 mos · Bengaluru, Karnataka, India

BYJU'S is a global ed-tech company, providing highly adaptive, engaging and effective learning solutions to more than 150 million students around the world. Founded in India in 2011, BYJU'S mission is to make high-quality learning accessible to students everywhere
Driven the team of 20 people with end to end digital marketing process
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, Social media, email and other digital channels
Analysing performance data and optimising campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget
Implementing campaigns using a structure and strategy that best suits business and goal
Traffic ad campaigns and builds on ad serving platforms.
Generated more than 5 lakh leads in a quarter multiple times
paid ad campaign budgeting was done

CopywritingGoogle SheetsPaid Media AdvertisingBusiness DevelopmentPassionate about WorkMarketing Campaign Management+6

Dsgn elements

ASSISTANT MANAGING DIRECTOR SALES AND MARKETING

Apr 2017 – May 2019 · 2 yrs 1 mo · Dubai, Dubai, United Arab Emirates

DSGN ELEMENTS provide different category of the Tracking services which include portable trackers and move them as you please or Fixed device used to track the car from anywhere in the world or devices to manage multiple drivers, Temperature and Humidity readings for FMCG industries.

CopywritingGoogle SheetsMarketing ManagementSocial Media MarketingPaid Media AdvertisingDigital Marketing+12

Daedalus consulting pvt ltd

sales and marketing consultant

Dec 2015 – Mar 2017 · 1 yr 3 mos · Bengaluru, Karnataka, India

Daedalus is a boutique search firm which provides talent from startups to large firms. We work in exclusive or preferred partner arrangements for middle and senior talent acquisition with our customers. These are typically positions of functional, technical, business heads and CXO’s. We commenced business with talent acquisition services for IT companies in India and North America

Market ResearchCopywritingIT RecruitmentGoogle SheetsPaid Media AdvertisingDigital Marketing+8

Sketch interiors - india

BDM

May 2012 – Jul 2014 · 2 yrs 2 mos · Kozhikode, Kerala, India

Sketch Interiors is an emerging full-fledged company that offers a whole range of services that your interiors demand. It integrates the best of concepts and systems in the world of interiors.
Sketch offers you trendy interior concepts that match your mind and budget. It provides you excelling services that fulfill your expectations with contemporary and aesthetic styles that reflect your personality.
Sketch is also into projects of any magnitude on turnkey basis and consultancy service. Coming to the execution part, the ultimate facilities in terms of all resources –men, machine and technology are strategically organised here to achieve the best as per your needs. With meticulous planning, it is committed to provide matchless services with quality approaches

CopywritingGoogle SheetsPaid Media AdvertisingPassionate about WorkMarketing Campaign ManagementData Analysis