Nov 2024 – Jan 2025 · 2 mos · Leh, Ladakh

• During this career break, I focused on personal growth, family responsibilities, and community service:
• Explored European art and culture through focused travel in Paris and Italy, including attending the Venice Biennale (November 2024)
• Served as primary caregiver for my father during cardiac surgery and recovery period (December 2024)
• Volunteering in Leh, India - participating in community development initiatives and snow leopard conservation project (January 2025)

Aug 2023 – Nov 2024 · 1 yr 3 mos · Bangalore Urban, Karnataka, India · On-site

• Launched Go-To-Market (GTM) campaigns for three new products, increasing customer and partner signups by 45% through optimized lifecycle journeys and landing pages
• Built and executed employer branding initiatives that increased direct talent acquisition by 35%, enhancing Ethos Life’s visibility
• Led multi-channel A/B testing initiatives across lifecycle emails, in- product prompts and landing pages, increasing lead-to-customer conversion rates by 22%
• Designed and maintained real-time marketing dashboards in Mode and Amplitude, tracking key B2B and B2C metrics like activation, conversion and retention by cohort
• Partnered with Product, Sales and Customer Success teams to craft B2B launch playbooks, driving a 40% faster adoption rate among newly onboarded insurance carrier and agent partners.

Jan 2022 – Jun 2023 · 1 yr 5 mos · Bangalore Urban, Karnataka, India · On-site

• Led a team of 4 across lifecycle marketing, CRM automation, and community growth
• Drove a 30% increase in B2B acquisition through ABM, demand generation, and product-led campaigns
• Implemented Braze for lifecycle automation across email, push, and in- app, improving user retention by 25%
• Built and scaled the Quizizz Educator Community to 10,000+ members, driving organic leads and product engagement
• Launched feature adoption campaigns with Product teams, accelerating activation and boosting DAU/MAU to 32%
• Led employer branding on LinkedIn and niche platforms, growing inbound applications by 35%
• Produced quarterly Campaign reports to optimize retention

Sep 2020 – Dec 2021 · 1 yr 3 mos · Bengaluru, Karnataka, India · Remote

• Led A/B testing initiatives to optimize user lifecycles and reduce drop-offs.
• Developed creative briefs for experiments, driving effective testing strategies.
• Executed a new strategy for customer renewals, leading to improved retention rates.

Sep 2019 – Aug 2020 · 11 mos · Bengaluru Area, India · On-site

• Scaled a new course category to ₹1 Cr in 10 months by leading GTM, CRM and brand campaign execution across social, and paid channels.
• Improved DAU/MAU to 32% and drove a 45% uplift in freemium-to-subscription conversions through targeted lead nurturing campaigns.
• Ran A/B tests across email, push, SMS, and landing pages, improving engagement by 60% and signup conversion by 30%.
• Managed a cross-functional team and partnered with social media and ad teams to align CRM messaging for higher campaign performance.

Aug 2017 – Aug 2018 · 1 yr · Bengaluru Area, India · On-site

• Managed 50+ LinkedIn Marketing Solutions campaigns per quarter, optimizing media plans for global clients
• Led cross-functional collaboration with global product, marketing and operations teams to improve campaign workflows, contributing to a 20% uplift in client satisfaction scores4
• Built customized media plans and digital ad strategies to strengthen employer branding and increase job ad engagement by 25%.

Aug 2015 – Aug 2017 · 2 yrs · Bengaluru Area, India · On-site

• Designed and launched automated, data-driven customer journeys across email, SMS, in-app messaging, and push notifications, increasing service bookings by 25%
• Optimized landing pages and catalog listings, improving service visibility and boosting click-through rates by 30%4
• Built and executed brand partnership strategies with key service providers, expanding service offerings by 15%.