Jul 2025 – Oct 2025 · 3 mos · On-site

• As Growth Manager at Dana Choga, driving exponential growth through platform strategies across Zomato, Swiggy, and self delivery was the core focus. This role required a blend of strategic thinking, analytical acumen, and operational excellence to achieve consistent growth and visibility.
• Spearheaded platform growth strategy across Zomato and Swiggy and Self Delivery, driving double-digit MoM order growth through targeted campaigns, smart discounting, and category optimization.
• Increased brand visibility by 2.5× through strategic placement, offer allocation, and leveraging platform-specific visibility boosters.
• Designed and executed high-ROI marketing campaigns, improving conversion rates by 18%+ and reducing DPO by 20% through optimized spend.
• Partnered closely with category and key account teams to unlock platform-level growth levers such as listing boosts, coupon placements, and merchandising.
• Improved catalog hygiene and menu optimization, resulting in higher discoverability and uplift in organic orders across all major zones.
• Led hyperlocal targeting strategies based on consumer behavior, improving penetration in top 5 subzones and increasing repeat order contribution.
• Drove structured experimentation on promo strategies and time-based offers, leading to stronger late-night and snack-hour performance.
• Delivered actionable insights through weekly and monthly business reviews, influencing platform decisions and brand strategy.
• Collaborated with cross-functional teams (Ops, Marketing, Product) to enable seamless execution and measurement of campaigns.
• Owned performance metrics such as AOV, CTR, ROI, and OTR — ensuring sustainable growth while optimizing marketing burn.

Jan 2021 – Jan 2025 · 4 yrs

• In the role of Key Accounts Manager at Zomato, managing numerous strategic accounts and ensuring the growth of client relationships is paramount. This position involves developing tailored strategies to enhance customer and brand partner satisfaction and drive revenue growth. A focus on data-driven decisions aids in identifying opportunities for up-selling and improving service delivery.
• Managing major key accounts, including prominent brands such as Bakingo, Burger Singh, Taco Bell, Chaayos, IGP Cakes, Momo Shomo, Cakes by Floweraura etc.
• Successfully maintaining and expanding a 350 Cr. portfolio of key accounts, leading to increased revenue.
• Collaborated with cross-functional teams to design and execute marketing initiatives that align with client needs.
• Utilized analytics to track account performance and develop proactive strategies for improvement

Jan 2019 – Jan 2020 · 1 yr

• As Team Leader at Zomato, overseeing daily operations and guiding team members towards achieving operational goals is a key responsibility. This role requires strong leadership and communication skills to foster a collaborative team environment. Ensuring adherence to project timelines and quality standards is crucial for success.
• Led a team of associates to improve efficiency and performance metrics.
• Facilitated training sessions to enhance team skills and knowledge.
• Monitored project timelines and resource allocation to optimize productivity

May 2017 – Jul 2025 · 8 yrs 2 mos

Jan 2017 – Jan 2019 · 2 yrs

• In the capacity of Senior Associate at Zomato, responsibilities included providing exceptional support to customers and managing operational tasks. This role involved analyzing customer interactions to enhance service quality and implementing solutions to improve processes. Collaborating with various departments helped streamline operations.
• Delivered top-notch customer service, resulting in increased client retention.
• Developed efficient processes that improved overall operational workflows.
• Assisted in project management, coordinating with teams to meet project deadlines

Apr 2015 – Dec 2016 · 1 yr 8 mos · New Delhi Area, India

• Supervisor in F&B service, leading Banquets.

Dec 2014 – Apr 2015 · 4 mos · New Delhi Area, India

Mar 2013 – Nov 2014 · 1 yr 8 mos · Gurgaon, India

• conferences, weddings,all kinds of parties.