Sep 2021 – Dec 2024 · 3 yrs 3 mos · Mumbai, Maharashtra, India · Hybrid

• Drove 12% spend growth in 7 months by designing a Product Lifecycle Management program and automated communications, overcoming flat initial corporate credit card spends and achieving 4X revenue growth.
• Spearheaded a Current/Saving A/c Retention Strategy using analytical data signals to combat revenue loss, resulting in 3000 additional a/c retention and saving 2500 Cr revenue per quarter through cross-functional collaboration and strategic planning.
• Designed automated customer onboarding CLCM for Savings A/c Acquisition, driving a 70% monthly revenue growth 3.2 cr to 5.5 cr) in 30 days by informing customers and cross-selling.
• Innovated customer acquisition by designing conversational chat journeys, boosting campaign engagement from 2.1% to 12.8% amidst low traditional channel engagement.
• Led 5 marketing growth managers by developing a curriculum and weekly reviews to address product knowledge gaps, resulting in a 22% improvement in product-led growth KPIs across diverse financial products within 8 months.
• Designed & implemented Adobe DIY digital journey with automated remarketing to increase digital loan/savings acquisitions, contributing 40 cr AutoLoan Top-Up (50%), 450 cr Personal Loan (38%), and 4500 Payment App Installations (12%) monthly.
• Led end-to-end design and implementation of a 3-step acquisition process with Adobe remarketing for HDFC Payment App, overcoming a complex onboarding challenge to achieve 1.4L app installs in 6 months (11% conversion) and drive 34% revenue growth, showcasing strong Transformation projects and Product Management skills.
• Spearheaded digital strategy by designing innovative travel & visa payment triggers for real-time, personalized product communications, driving an 8% growth in Forex Spends and 1.5x revenue growth in 4 months.
• Spearheaded Innovation by launching the Merchant App Project, integrating Tap & Pay and real-time data automation, driving a 21% spend volume along with 5x revenue growth in 6 months.

Apr 2018 – Aug 2021 · 3 yrs 4 mos · Pune, Maharashtra, India

• Skills : Marketing , Program Management, Team Management, Product Management
• Senior Manager - Performance Marketing & Digital Leads Management
• Lead Generation and Management
• Cross Sell across Existing & New Customers
• Marketing Strategy & Planning
• Digital Marketing
• Marketing Channel Management
• Detailed Projects Managed
• Planning & implementation of Marketing Campaigns via various marketing channels & driving final business via multiple product & sales stakeholders. (Monthly Business Growth from 20 cr for Salaried Home Loans to 130 cr.(Yearly : 1500 cr).
• Managing a team of two managers handling complete Performance Marketing Campaigns for Mortgage Business consisting of 6-Separate Business, including product customer insights & channel metric monitoring.
• Closely working with Core-Marketing to initiate new digital lead channels like Web-Re-engage(R-marketing), Social Media Paid Lead generation & Website lead analytics. (Lead Conversion Improvement By 15%)
• Continuous engagement with Core Business team for new product launches & design of specific marketing GTM strategy.
• CRM Transformation Process design for lead management to right stakeholders i.e. Call Center & Sales Team for building channel specific lead efficiency
• Building parameters & criteria for creating quality leads satisfying mortgage quality parameters & thus building this into automated lead management process. (Efficiency Improvement by 30%)
• End to end startup & implementation of Sustainable Low cost Google & Facebook Paid Campaign Channel for Mortgage business (Incremental Monthly Business Growth of 15 cr)

Jun 2017 – Mar 2018 · 9 mos · Pune, Maharashtra, India

• Digital Campaign Management & Product Marketing
• SME - Center Of Excellence Team
• Detailed Projects Managed
• CRM Automation of Lead Allocation process to Call-center/Sales Team via SFDC resulting in auto-allocation multi-channel marketing leads to respective stakeholders
• Worked on Campaign Predictive Model with Analytics team to predictive propensity of customer to take next loan & thus improving Campaign Efficiency.
• Process Redesign for Campaign Management reducing time & man-power requirement thus improving efficiency by 30%.
• Managing a team of two managers handling complete Marketing Campaigns for SME Business consisting of 4-Separate Products via various Marketing Channels, including Campaign Planning & Monitoring.
• Business Engagement & Improved Digital Campaigns resulting in Monthly business growth from 24 cr to 55 cr

Apr 2015 – Jun 2017 · 2 yrs 2 mos · Mumbai Area, India

• Responsible for providing inputs for the overall strategic direction of the vertical
• Travelling to various markets and supporting in sales pitches in mature funnel accounts as well as non-penetrated accounts
• Bench marking and operational process improvement over the telecom circles the enterprise
• team has a presence in
• Providing inputs to the product team in the creation of a better portfolio of enterprise solutions
• Point of contact for marketing initiatives of the vertical & Strategic Projects
• Projects Handled :
• Incorporated a model device & services bundling strategy by arranging for an alliance between Idea, Bajaj Finserv and Samsung Electronics and designing product specific telecom plans with targeted roll-out plan across 7 key corporate clients
• Incorporated FWP device & service bundling strategy by forging alliance with FWP vendors & creating customized telecom offering thus opening a new product segment for a specific client base of about 50 top clients, (Revenue Stream : 3.6 million/year)
• Worked on Consolidation & Retention strategy for off-roll sales force resulting in consolidation of 7 agencies to single player & extensive roll-out of employee training & engagement, boost in productivity 19% in 8 months.
• Formulated Strategic Customer Engagement Program comprising of customizable product offerings & key promotional alliances with brands like Anjali Mukherjee, Kaya Skin Clinic, etc resulting in sales boost by 7% (Revenue – 1.07 million/month from Top-20 Key Accounts)
• Enabled strategic scale-up of channels from 5 to 23 by designing standardized channel policies & plans for geographic & account expansion.
• Enabled strategic quick view into account penetration monitoring& control by development & redesign of account funnel stages, resulting in improved account penetration from 3% to 5%
• Redesigned national plan approval & configuration process reducing TAT by 65% which strategically improved time to market for national plans.

Jun 2014 – Mar 2015 · 9 mos

• Designated as a Deputy Manager, I am presently working with cross-functional teams including sales, marketing, business management and customer support to help determine the best project implementation methods within reasonable execution schedules. In my present capacity, I am involved in managing corporate marketing and communications functions, directing brand management, PR, corporate positioning, product launches, advertising, preparing sales collateral and event marketing. I am also supporting the marketing department in building and maintaining regular reports and dashboards to measure marketing activity. My collaboration with cross-functional teams’ stakeholders has ensured proper execution of sales and marketing programs. I also deliver ad-hoc analyses to support marketing and business decision-making.
• In this role, I have been associated with the execution and study of key projects which include
• Understanding, Planning and Executing Marketing Campaigns across India
• Execution and Management of Campaigns during Festival Season (Scaling-Up)
• Evaluation of Customer Branch Visit and Suggesting Ideas to Reduce Footfall
• In addition, I have
• Served as an integral member of the product department and assisted in product management tasks ranging from product definition, product development, lifecycle management and end-of-life management
• Planned and executed the annual promotional calendar activities in the country using an integrated approach to create balanced programs to build brands and businesses and proactively evaluated data and trends to analyze impact of campaigns
• Currently working on improving end to end flow for enhanced customer experience on website. • Additionally working on SEO optimization of website with vendor with focus on incorporating relevant keywords.
• Defined and established project performance parameters, tracking and controlling project performance and leading project execution through a team of 2 executives

Jun 2013 – May 2014 · 11 mos

• Cross Functional Stints & Training
• 1) Stint 1: Drive Upsell & Cross-sell Campaigns
• 2) Stint 2: Analysing Customer Service & Engagement At Branches
• 3) Stint 3: Sales & Collections in Pune & Pune Upcountry

Jan 2013 – Feb 2013 · 1 mo

• I was responsible for Content Marketing & Sales. Highlights included:-
• Suggesting of Content Topics to Professional Writers & Help Generate Revenue
• Connecting with Professional Content Writers for Quality Content
• Understanding the content writers expertise & mapping technology topics required to them

Apr 2012 – May 2012 · 1 mo · Goa,India

• Previously associated with TATA Group as a Summer Intern, I researched and proposed demand planning and sales estimation activities for the TATA Structura in Goa. I worked together with structural consultants to understand business process, requirements and product commercials. My efforts of marketing, sales planning, and communications ensured effective promotion of Tata Products. Some of my key highlights in this role included:
• Conducting prolific analysis and generating lead of shipping and bus-body building industry that ultimately resulted in 100% increase in product sales in Goa
• Working with teams to ensure proper understanding of all reports and reliability of market data, understanding local market dynamics and competitor activities for sales and operations planning
• At TATA, I contributed by demonstrating a strong knowledge of supply chain management and the impact of demand planning on supply chain performance; I also altered demand planning estimates for short term promotional activities.

Jan 2010 – May 2011 · 1 yr 4 mos

• Client : Florida Power And Light
• Application Developer For Demand Side Management Project
• As a Programmer Analyst, I worked closely with clients for project deployment and knowledge transition activities. In addition, I managed all the deliverables of the module and ensured on time completion of activities for the module. I submitted high quality project descriptions and system wide documentations and ensured accurate and timely communication of the status of assignments, job responsibilities, and the resolution of problems to the appropriate parties. Additionally, I was also responsible for:
• Gathering and analyzing facts, depicting conclusions, defining problems and suggesting solutions to meet established objectives
• Liaising with clients to coordinate work flow for the modules
• One of my key achievements in this role was achieving the highest efficiency setting quality benchmark by fixing all the bugs for the module in a record time.

Jun 2009 – Jan 2010 · 7 mos

• Commenced career as a Marketing Executive and independently developed processes to obtain leads through possible sourcing opportunities, identified prospects, anticipated requirements and developed action plans to seize opportunities. I also executed growth sales plans with key accounts and built a value proposition to differentiate the organization’s offer from competitors. Some of my key highlights included:
• Achieving reduction in costs by up to 14% through process planning for on-time delivery of material and payment recoveries
• Increasing business opportunities by 16% through new client conversion

Jun 2005 – May 2009 · 3 yrs 11 mos · Goa, India