Apr 2024 – Present · 2 yrs 2 mos · On-site

Mar 2023 – Apr 2024 · 1 yr 1 mo · On-site

May 2022 – Mar 2023 · 10 mos · Bengaluru, Karnataka, India

• InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data, and content platforms are shaping consumer experience in a world of connected devices. The group's portfolio companies include InMobi Marketing Cloud, TruFactor - an Intelligence-as-a-Service Platform, and Glance - the world's first Screen Zero.
• Work with brands to understand their business objectives and develop the InMobi strategy in partnership with the Client Partner, which will constitute building on insights, crafting media plans, page strategy, creative and measurement recommendations
• Build key stakeholder relationships both internally and externally, and be seen as a key influencer in shaping product roadmaps, platform strategy and the overall InMobi narrative
• Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
• Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
• Media Planning, Strategy, and Measurement - Manage planning, execution, ongoing reporting and optimization of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimization and real time targeting recommendations)
• Project Management - Manage complex work streams to optimize marketing objectives for clients. Manage Analytics and dashboards to advise clients (e.g. daily client facing data/insights reporting, understanding performance across hundreds of accounts used by clients, setting up pipelines to pull conversion and impression data, etc.)
• I'm helping partners activate Mobile media effectively!

Jun 2021 – Apr 2022 · 10 mos · Bengaluru, Karnataka, India

Feb 2021 – May 2021 · 3 mos · Bengaluru, Karnataka, India

Nov 2020 – Feb 2021 · 3 mos · Paris, Île-de-France, France

• Facilitate International launch of Garnier in 6 countries and drive activation & usage of website content and campaigns.
• Managed DMI communications for 4 APAC countries for new website components, release notes, and digital newsletter.
• Performed Digital Operations for DMI and 4 divisional teams on internal processes and operational elements of digital tools

Oct 2020 – Nov 2020 · 1 mo · India

• Identify the key user personas for online purchase for the brand and Perform User research & Usability tests to gauge the user behavior & key pain-points in the online purchase experience – by taking help of surveys & usability test tools.
• Propose key solutions/ product features to solve the identified user problems and define success metrics & perform a feature, prioritization exercise based on est. impact/ effort. Detail out the top solutions with wireframes, user journeys & estimated key metric

Jun 2020 – Sep 2020 · 3 mos · Biot, Provence-Alpes-Cote d'Azur, France

• Manage from concept, to design, sample production, testing, forecast, cost, promotion, support, and finally product end of life.
• Delivers the operating plan: the achievement of growth objectives including market share, revenue, profit, and return on investment for all the channels/categories of business and/or key customers.
• Responsible for managing and implementing marketing activities through research, strategic planning, and digital marketing tools.

May 2017 – Jun 2019 · 2 yrs 1 mo · India

• Worked on business strategies to increase their efficiency and achieved 72% customer satisfaction through a new payment model.
• Responsible for carrying out market research and draw consumer insights to develop new products and marketing strategies.
• Responsible for building social media presence for the company and marketing campaigns involving budget preparation.
• Integrated various teams across the state to meet the desired targets involving new business tie-ups and vendor management.
• Handled premium customer accounts such as TATA Group and worked on improving Client Relationship Management (CRM).
• Managed the highest-volume brand portfolio of the business and lead a team of 9 and initiated market mapping to develop a successful portfolio strategy.
• Worked on product innovation to increase the new business by 28% under 9 months by a new payment strategy for the BOP.

May 2015 – Jun 2015 · 1 mo · India

• Preparing SOP for the regular maintenance of MAIR MACHINE
• Reducing the cost of maintenance operation for the electrical and mechanical division in #HFW1 plant.
• Preparing report for the maintenance operation in the TATA STEEL Tubes Division.