Nov 2019 – Mar 2022 · 2 yrs 4 mos · Delhi, Delhi, India · On-site

• I am pleased to introduce myself as a qualified Digital Marketing Director with strong expertise in product management, CRM transformation, and full-scale website redevelopment. I am expressing my interest in the Digital Marketing Manager position at Avanta and other group businesses in the UK.
• I have led multiple end-to-end product initiatives, including the redevelopment of high-visibility platforms and the implementation of modern CRM systems. I successfully contributed to the digital enhancement of Lillibrooke Manor, ensuring an improved user journey, stronger lead flow, and seamless system integration. I also played a major role in redesigning CRM structures and website experiences for National Legal Service and Heritage Venues, overseeing requirement gathering, stakeholder alignment, UI/UX refinement, workflow optimisation, and coordination with development teams to deliver stable and conversion-driven digital products.
• Along with product leadership, I bring extensive digital marketing experience focused on driving ROI and building strong online visibility. I have managed website optimisation, PPC campaigns, SEO strategies, social media initiatives, and offline marketing support. My work includes running cost-efficient paid campaigns, improving organic performance, and maximising brand visibility across digital platforms.
• I have consistently delivered high-quality leads through well-planned PPC and remarketing strategies, supported by continuous performance monitoring and adherence to industry best practices. To ensure transparency, I regularly generated and presented data-driven reports to business heads, enabling informed decision-making across teams.
• With strong experience in digital strategy, product development, CRM redesign, and multi-channel marketing execution, I am confident in my ability to enhance the digital presence and business outcomes of Avanta and its group companies.

Nov 2015 – Oct 2019 · 3 yrs 11 mos · Greater Delhi Area

• As a seasoned professional, I have successfully managed the design and development of various portals and e-commerce websites. With a W3C coding certification, I ensure that all deliverables meet the highest coding standards. I have extensive experience in client servicing, providing timely updates and ensuring their satisfaction throughout the project lifecycle.
• I specialize in search engine marketing, including Google, Yahoo, MSN, and Altavista. I am also skilled in social media optimization on platforms such as Facebook, Twitter, blogs, and Digg.
• With my ability to manage multiple projects, both in-house and outsourced, I am responsible for the entire application life cycle, including strategy, design, development, testing, and implementation. I conduct technical/code reviews, research and upgrade delivery processes/techniques, and recruit and retain the best people for the project team.
• In addition, I have expertise in designing BI process documents, technical specifications, templates, standards, and best practices. I excel in presales activities, such as preparing and presenting technical proposals, POC, road maps, and conducting due diligence to identify business risks associated with specific engagements.
• Overall, my experience and skills enable me to provide exceptional value to any organization in need of a seasoned technical professional.

Dec 2009 – Oct 2015 · 5 yrs 10 mos · Greater Delhi Area

• As an experienced project manager, I excel in performing hands-on, day-to-day management of technically diverse network and infrastructure projects. I maintain managerial and technical responsibility for all assigned projects and ensure they are executed to the highest standards.
• I serve as the primary liaison between client stakeholders, user groups, and the project team to ensure that solutions meet the needs of all parties involved. I possess the expertise needed to identify and analyze client needs, define project scope, requirements, and deliverables.
• With my strong coordination skills, I ensure that resources are allocated appropriately, project schedules are maintained, and communications are effective for both internal and external projects. I am skilled in managing project activities and documenting all project phases to ensure that each project is completed successfully.
• In addition, I have a knack for facilitating organizational change while providing expertise on technical, functional, and/or business topics during the design, development, and/or implementation of projects. I have developed proposals for consulting services that have been well received by clients.
• Overall, my experience and skills make me a valuable asset to any organization that requires a results-driven project manager who can deliver quality work while meeting tight deadlines.

Mar 2008 – Dec 2009 · 1 yr 9 mos · Delhi, India

• I am a skilled coder and developer with extensive experience in project management. I monitor the progress of projects to ensure on-time delivery and interact with customers to clarify requirements, provide status updates, and seek feedback and approvals.
• As a mentor and guide, I support team members at various phases of project execution, empowering them to achieve their full potential. I am adept at managing multiple projects, both in-house and outsourced, across diverse technologies. I take full responsibility for the entire application life cycle, including strategy, design, development, testing, and implementation.
• In addition, I perform technical/code reviews, research and upgrade key delivery processes/techniques, and ensure the recruitment and retention of top talent. I am also responsible for appraisals and performance management of the project team, and conduct technical interviews and evaluate candidates for new recruitment.
• My leadership skills extend beyond managing individuals; I create a culture of ownership, where team members take pride in their work and are invested in the success of the organization. I am committed to building a team with sharp, consistent execution skills, which are critical to delivering quality products and services.
• Overall, my experience and skills make me a valuable asset to any organization seeking a technically proficient project manager who can deliver results and foster a culture of excellence.

Oct 2007 – Mar 2008 · 5 mos · Gurugram, Haryana, India

• I am a marketing professional with extensive experience in SAAS (Software as a Service) marketing and business writing. I specialize in crafting persuasive proposals and website content that effectively communicate the unique value proposition of products and services to potential clients.
• In addition, I have expertise in maintaining social media pages, including Facebook, Twitter, LinkedIn, and Instagram. I understand the importance of using social media to engage with target audiences and build brand awareness. I am skilled in creating and curating content that is relevant and engaging to followers, and I use data analytics to measure the success of social media campaigns.
• My writing skills extend beyond marketing and social media content; I am also adept at crafting business plans, case studies, white papers, and other business-related documents. I have a talent for conveying complex information in a clear and concise manner, making it easy for readers to understand and act upon.
• Overall, my experience and skills make me a valuable asset to any organization seeking a marketing professional who can create effective proposals, website content, and social media strategies that drive engagement and lead generation.

Sep 2006 – Sep 2007 · 1 yr · Noida, Uttar Pradesh, India

• I started my career as a content writer and quickly rose to become a Content Manager, where I was responsible for overseeing a team of writers and ensuring that all content was high-quality, engaging, and aligned with brand objectives.
• Due to my strong work ethic and excellent leadership skills, I was promoted to Product Delivery Manager. In this role, I was responsible for managing the entire product delivery process, from ideation to launch. I oversaw the development of product concepts, ensured that projects were delivered on time and within budget, and ensured that products met quality standards.
• In addition, I was responsible for quality checking website content and images, ensuring that all content was error-free and that images were high-quality and aligned with brand guidelines. I was also responsible for ensuring that all content was optimized for search engines and that it met user needs.
• Overall, my experience and skills make me a valuable asset to any organization seeking a highly skilled and experienced professional who can manage the content development process from start to finish while ensuring the highest quality standards are met.

Aug 2004 – Jun 2006 · 1 yr 10 mos