Vivek Soni

Product Manager

Bengaluru, Karnataka, India7 yrs experience

Key Highlights

6+ years of experience in product management.
Expert in user engagement and data analysis.
Proven track record in launching successful product features.

Stackforce AI infers this person is a Product Manager with expertise in MarTech and HealthTech industries.

Contact

Skills

Core Skills

Product ManagementCustomer Data IntegrationGo-to-market StrategyMartechData IntegrationAnalyticsData AnalysisProduct Analysis

Other Skills

A/B TestingABAPAnalytical SkillsAppsFlyerBig DataBrazeBusiness Intelligence (BI)Business PlanningCDPCascading Style Sheets (CSS)Content StrategyCustomer ExperienceCustomer RetentionDAXDashboards

About

Product Enthusiast with 6+ years of intense experience in fast-paced teams with ownership of key metrics of product performance, quality and driving initiatives with C-suite(CXOs) to achieve strategic goals. Building 0 to 1 product features and scalable platforms. Expert in boosting user engagement in length & quality, analyze big datasets, producing KPIs. Have a 5/5 learnability.

Experience

7 yrs

Total Experience

1 yr 4 mos

Average Tenure

Current Experience

Adani oneapp

Senior Product Manager

Jul 2024 – May 2025 · 10 mos · Gurugram, Haryana, India · Hybrid

Data product manger | consultant
CDP across business verticals
CRM MS dynamics
Sprinklr
AI Builder

CDPCustomer Data IntegrationProduct Management

Innergy app

Senior Product Manager

Mar 2023 – Jul 2024 · 1 yr 4 mos · Chicago, Illinois, United States · Remote

Building Innergyapp.com for Overall wellness for US Market.
Initial pods: Martech, 0-1 KPIs , b2c to b2b transition and GTM launch

Product ManagementGo-to-Market Strategy

Standard chartered bank

MarTech Consultant Project

Jan 2023 – Mar 2023 · 2 mos · London, England, United Kingdom · Remote

Implementing Marketing tech stack for the first time usage , data pipelines set up. for amplitude, segment, appsflyer, Braze, MoEngage

MarTechData Integration

Gaana

Product Manager (Engagement, Retention & Content Analytics)

Feb 2022 – Dec 2022 · 10 mos · Noida

Setting up Analytics pipeline.
Worked on App's Content Placement, User Engagement, Retention and user traction on Campaigns.
Metrics : setting up, development, monitoring, RCA, trend analysis, metric boosting initiatives.
Finally, major efforts around feature development to retain most of the users and keep them loyal(stickiness and reward programs).
Responsible to CEO for strategic, ad-hoc analysis, RCA on product metrics, hypothesis validation. Developing Success metrics for Content Team, product performance, its regular monitoring & feature launching with cross-teams.
Data-backed insights with Growth ideas, user journey, Retention, Engagement, CTRs on customer segmentations.
Feature launching in ways with early detection of UI/UX issues, including A/B testing, UAT, for a first-time right.
From User Reviews on PlayStore, built NLP models for dashboards on customer pain points , actionable KPIs.
Boosted Playlist share by 10% and its penetration by 15% for 150K+ editorial playlists and user generated content.

Google BigQueryProduct ManagementRoot Cause AnalysisContent StrategyGoogle AnalyticsA/B Testing+1

Tata consultancy services

3 roles

Sr. Product engineer

Promoted

Jan 2022 – Apr 2022 · 3 mos · Bengaluru, Karnataka, India

Worked on user's ticketing data, on UTA(Unified Ticketing Application) having 1M+ DAU. A product now replaced by ServiceNow.
Handled ticket category management, quality surveying, user cohort reporting.
Extensive data crunching using SQL & python numpy, pandas.

SQLPython (Programming Language)Customer ExperienceData AnalysisProduct Management