Vivek Yadav

Digital Marketing Specialist

Delhi, India8 yrs 4 mos experience

Key Highlights

  • Over 200 finance blogs authored with 1 million organic traffic.
  • Expertise in content strategy for FinTech and B2B marketing.
  • Strong background in financial writing and brand marketing.
Stackforce AI infers this person is a Fintech Content Specialist with expertise in B2B marketing and financial writing.

Contact

Skills

Core Skills

Content StrategyFinancial WritingDigital StrategyB2b Marketing

Other Skills

Analytical SkillsBanking LeadsBrand AwarenessBrand StrategyBranding & IdentityBusiness StrategyBusiness-to-Business (B2B)CanvaContent DevelopmentContent ManagementContent MarketingCopywritingData AnalyticsEditingEmail Marketing

About

Hi, this is Vivek, a skilled Finance Content & Branding Specialist with over 6 years of experience in the industry. A well-versed professional with an acumen for curating content that generates leads and presents the organization in the right manner to the end consumer. I have a demonstrated history of working with Fin-tech companies and clientele across the globe with an onus on leading the Content Team and delivering results to empower brand presence, penetrate the market, and boost revenue streams organically. Someone with a deep penchant for words and nous for simplifying the tedious language copies., I've written editorial articles with contributions to Forbes, Business.com, Business2Community, Reliance Capital, Tata AIG, Aditya Birla Capital. Apart from that, I have a history as an experienced Content Writer/Strategist/Marketer, specializing in content management, blogs, interactive content marketing, brand marketing, social media marketing, email marketing, moment marketing, omnichannel marketing campaigns, and more. Skilled in WordPress, WiX, Appsflyer, Amplitude, and Mailing Tools. And that's not all, I have a knowledge and exposure history of working in the core financial services industry both academically and articleship-wise having pursued Chartered Accountancy from The Institute of Chartered Accountants of India. Skilled in Internal Audit, Data Analytics, Microsoft PowerBi, Tableau, and SAP ERP. Strong media and communication professional.

Experience

8 yrs 4 mos
Total Experience
1 yr
Average Tenure
--
Current Experience

Sbnri

Content Team Lead

Aug 2023Sep 2024 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

  • Lead the content team whilst developing, strategizing, and formulating a content marketing strategy for SBNRI focusing on brand awareness, acquisition, and user retention. Build an omnichannel content marketing plan to reach a wider audience and strengthen the lead acquisition journey.
  • From blogs to emails, webinars to outreach campaigns, social media to YouTube, UI/UX content to User journey; where there's content in play, I'm game.
  • Also, partake in Banking partnerships and lead generation for SBNRI Partner Banks in NRI Banking.
  • 👉Authored over 200+ finance blogs for SBNRI and achieved an organic traffic of 1 million users and 1.7 million views on blogs over the last 12 months.
  • 👉Wrote, executed, and directed YouTube videos/shorts and Insta reels on Finance and Mutual Funds for SBNRI YT Channel.
  • 👉Execute marketing activities like Webinars, Influencer Marketing, PR campaigns, OOH campaigns across geographies like Europe, Middle East, USA and Singapore.
  • 👉Handled Banking partnerships between SBNRI and HSBC Bank, DBS Bank and Axis Bank; and liaison for revenue generation via leads curated from organic traffic flow on blogs.
Content StrategyFinancial WritingMarketing StrategyEquity ResearchFinTechContent Development+6

Kabu projects pvt. ltd

Content & Branding Specialist

Mar 2023Jun 2023 · 3 mos · Noida, Uttar Pradesh, India

  • Create, manage, and overview technical content for blogs, brand features, and social media posts. Strategize the brand's content marketing plans to befit the targeted audience.
  • Monitor the current trends and happenings to push the brand's product offering in the market and also own the end-to-end communications content for the brand.
Content StrategyDigital StrategyTeam ManagementBusiness-to-Business (B2B)Analytical SkillsContent Management+4

Investmates

Content Strategist

Mar 2022Mar 2023 · 1 yr · Singapore

  • Develop, strategize and formulate a content marketing strategy aligned with the short-term and long-term goals of InvestMates. Also partake in cordial strategic relation with the product and the marketing team to curate new ideas and campaigns to build brand awareness and reputation.
  • Work as the content lead for the organization and with the onus to devise end-to-end content creation, planning, tracking, measuring, and optimization.
Content StrategyFinancial WritingAnalytical SkillsFinanceMarketing StrategyFinTech+5

Expoodle

Content Writer & Marketer

Jul 2021Mar 2022 · 8 mos · Noida, Uttar Pradesh, India

  • Brainstorm, strategize, plan and put into action a holistic content marketing campaign for Expoodle which will promote the brand visage and help create brand outreach. Also, partake in editorial approach and perform various B2B level content curation in the forms of white papers, end-to-end storyboards, proposals, case studies, and more to represent Expoodle on the global scale.
Content StrategyB2B MarketingAnalytical SkillsMarketing StrategyContent ManagementBrand Strategy+1

Kcreative writing

Freelance Finance Writer

Dec 2020May 2021 · 5 mos · New Delhi, Delhi, India

  • Develop and create content for various clientele on finance, stock market and edu-tech.
Financial WritingFinanceCopywriting

Edkent media digital marketing

B2B Content Specialist

Dec 2020Jan 2021 · 1 mo · Canada

  • Develop engaging and research-based B2B content for clientele and cover aspects regarding Direct Mail Marketing API and Software. Paired with developing editorial-based articles for Forbes Magazine, Business2Community, Thrive Global and more.
Copywriting

Advisorymandi.com

Assistant Content Writer

Dec 2019Mar 2020 · 3 mos · Noida, Uttar Pradesh

  • Since joining Advisorymandi as an Assitant Content Writer, my work revolved around curating content related to stock advisory, investment, wealth management, and stock market tips in accordance with the requirement and demands in hand. I contributed to the development of blogs, articles for in-house and guest publishing helping outreach the company's rankings.

Carlo.in

Content Writer

Dec 2018Apr 2019 · 4 mos · New Delhi Area, India

  • Being the lead content writer of Carlo, I was tasked with managing the entire content responsibility of the company. Also as part of the digital marketing team, we collaborated on uplifting the company into prominent ranks and media coverage with top-notch contents, event covers, automobile journalism. And the effort bore its fruits shortly.
Content StrategyFinancial WritingFinanceFinTech

Bauen consulting pvt ltd

Business Development Associate

Jul 2018Oct 2018 · 3 mos · Noida Area, India

  • Part of the Business Development group at Bauen, I'm tasked with aiding the company right from the grassroots level to the top in a bid to accomplish the mantra 'Start-up to Success'.
Content StrategyAnalytical SkillsBrand Strategy

Mkrs & co

Articled Assistant-Internal Audit, Company Incorporation & Taxation

Nov 2017Oct 2018 · 11 mos · Ghāziābād Area, India

  • Having had a prior experience in the Internal Audit & Risk Advisory segment, I was vested with the opportunity to run Internal Audits here in MKRS & Co., an offer I took gladly. I ran Internal Audits for my team and underwent roles as an addressor to the Management on behalf of our firm.
  • I was also given the headway in company incorporation advisory, under which I helped guide clients on suitable company incorporation on foreign grounds, and provided detailed project plan for the same. I was also tasked with offering Taxation (Income Tax & GST) consultancy and guidance to clients on behalf of the firm.

Gadgets.shiksha

Contributing Writer

Nov 2017Aug 2018 · 9 mos · India

  • Tasked with creating engaging true to the course gadgets review, my work domain involved with dealing multiple new gadgets and testing it out so as to present the authentic review for customers out there.

Technofizi

Contributing Writer

Jun 2017Oct 2018 · 1 yr 4 mos · India

  • Tasked with creating engaging posts on tech-related issues and further draft them and post in the Wordpress Dashboard.

Asc group

Article Assistant- Internal Audit & Risk Advisory

May 2017Aug 2017 · 3 mos · Noida Area, India

  • I was accountable to conduct Internal Audit programs as part of the Audit team on behalf of ASC Group. Our workload varied from being Internal Auditors to Risk Advisers and Process Implementors. We drafted Standard Operating Proposals (SOP's) on behalf of clients and ran the Process Walkthrough for them.
  • I was also vested with the Fixed Assets Verification project during one of our field visits and even had RERA-based implementation and advisory projects under my tutelage.

Indiavivid

Freelance Travel Writer

Mar 2016Jul 2017 · 1 yr 4 mos · India

  • A memoir and collectible of surreal travel experience and travel guides.

Creditsmart

Contributing Writer

Mar 2016Feb 2017 · 11 mos · New Delhi Area, India

  • My Client wanted a few credit card reviews and some financial insight related articles in the ilk of something that keeps the readers intrigued and doesn't bore them down to death.

Freelance writer; self employed

Freelance Writer

Jan 2016Dec 2020 · 4 yrs 11 mos · Self employed

  • Offering services in the ilk of Content Writing, SEO Writing, Copywriting, Review Writing, my journey started all from Upwork.com and Freelancer.com. The route has now taken me to different avenues in my career where I now build up connections, offer my services and provide value to the clients. With long strides still to make, writing is what I hold penchant for.

Education

The Institute of Chartered Accountants of India

CHARTERED ACCOUNTANCY — Accounting

Jan 2015Jan 2021

Indira Gandhi National Open University

Bachelor of Commerce - BCom — Accounting and Finance

Jan 2016Jan 2018

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