Aug 2023 – Sep 2023 · 1 mo

• Spearheaded innovative and strategic initiatives to elevate Ukhi's online presence. I took pride in crafting a seamless, luxurious website that aligned perfectly with Ukhi's sustainability-focused brand ethos. My commitment to relentless improvement ensured that every aspect of the website's digital front-end radiated excellence and sophistication, contributing to our company's success. I also diligently managed miscellaneous tasks for the company, ensuring its safe and sophisticated growth.

Aug 2022 – Sep 2023 · 1 yr 1 mo

• At Witsome, we had a vision to transform social media into a powerful tool for authentic brand-building and meaningful audience engagement, going beyond memes and inspirational quotes. However, our journey was cut short because we encountered a significant challenge – finding a sizable and sustainable market for our services proved elusive.
• In the ever-evolving landscape of social media, we believed that there was untapped potential for businesses to connect with their audiences in more meaningful ways. Our mission was to offer innovative solutions that bridged this gap, helping brands create deeper connections with their customers.
• Despite our enthusiasm and dedication, we faced the harsh reality of business – the need for a Serviceable Obtainable Market (SOM). This elusive market segment proved to be the missing piece of the puzzle. Without a clearly defined and scalable SOM, it became increasingly challenging to sustain our efforts and achieve the growth we aspired to.
• Ultimately, we had to make the difficult decision to halt our operations. While our journey ended prematurely, the lessons we learned and the passion that drove us remain a testament to the potential for innovation in the marketing world. We hope that our experience inspires others to continue exploring new frontiers in social media marketing, where meaningful connections and brand-building opportunities await those with the vision to pursue them.

Mar 2022 – Apr 2022 · 1 mo · Remote

• Successfully completed a series of rigorous practical task modules that fortified my expertise in several critical domains.

Aug 2021 – Jun 2022 · 10 mos

• With Driptrip(a bootstrapped sneaker resealing initiative), Embarked on a journey to establish a thriving platform, operating on a smaller scale, I was actively involved in building and shaping a marketplace for sneaker resale. Unfortunately, we had to pause our efforts due to challenges in finding a scalable Go-To-Market (GTM) strategy and encountering inventory management issues. Despite the temporary setback, our commitment to delivering a remarkable sneaker reselling experience remained unwavering, and valuable lessons were learned along the way.