May 2024 – Present · 2 yrs · Wien, Österreich · Hybrid

Nov 2021 – Jun 2024 · 2 yrs 7 mos · Munich

• Part of the Global Publishing & Marketing leadership team responsible for planning and building global marketing capabilities (internal & external) and go-to-market strategies. Scope of work includes among others Regional Strategy & Tactical Deployment, Media (UA & Brand), Content, Social & Community, Events & eSports, Commercial & Marketing Partnerships, Consumer Insights & Research, Budgeting & Forecasting, Localization, PR & Influencers as well as leading a growing and international team of marketing and publishing professionals.

Nov 2021 – Jun 2024 · 2 yrs 7 mos · Munich

Jan 2021 – Present · 5 yrs 4 mos

• Part of the official industry board of members for gamescom

May 2019 – Aug 2020 · 1 yr 3 mos · Greater Munich Metropolitan Area · On-site

• Managing and successfully growing the Central European presence of Seriously Digital Entertainment and their App-based SaaS-IPs Best Fiends & Best Fiend STARS. Scope of work included among others P&L oversight, Media (UA & Brand), Content, Social, Consumer Insights & Research, Localization, PR & Influencers and BizDev. As a result, managed to grow all major KPIs (DAUs, Paying DAUs, ARPPU, FTDs), and simultaneously grow Brand Awareness directly impacting CPIs. Further optimizations allowed the company to lower overall costs for major cost drivers such as media resulting in higher buying efficiencies and increased revenue margins.

Feb 2018 – Oct 2018 · 8 mos · München und Umgebung, Deutschland

• Developing and Implementing a "Go-to-Market"-Strategy for Octopus Energy (former 4hundred.com); Hiring, developing and leading the Marketing Team; Developing and managing Business Relations with Key Partners such as Marketing Partners as well Business Partners i.e. Price Comparison Sites; Installing & Managing Key Agency Partners; Leading and implementing new and optimized UX-Design and User-Flow; developing & overlooking all marketing, PR, event and media activities, driving the digital agenda, market research activities, development and execution of marketing strategies with the team, driving the data analysis efforts, negotiating contracts, strategic media planning, experienced driver and owner of: owned & social media strategies, eCRM & email, SEO & SEM, programmatic, content / inbound marketing strategies, among others

Sep 2017 – Present · 8 yrs 8 mos · München und Umgebung, Deutschland

• Working as Freelance Marketing & Business Consultant helping companies from the entertainment industry develop, execute and analyze Marketing Plans & Initiatives as well as help them develop their business and create business opportunities. Clients include Seriously Digital Entertainment, Koch Media/Deep Silver/PLAION, EuroVideo/Wild River, Drone Champions League, Gamer Network, Reed Exhibitions, Daedalic, Head Up Games, gamerpodcast.de, SIGEL and a great variety of companies through 3rd Party agencies.

Sep 2017 – Mar 2019 · 1 yr 6 mos

• Helping in improving and setting up new digital Marketing initiatives as well as consulting as Sales & Marketing Lead DACH for EGX Berlin.

May 2014 – Aug 2017 · 3 yrs 3 mos

• Served as Marketing Director Germany, Austria, Switzerland heading off the German, Austrian and Swiss marketing and digital commercial teams. Duties & responsibilities include developing & overlooking all marketing, PR, event and sponsoring activities for all software & hardware brands, as well premium subscription based services, loyalty programs and Germany’s biggest online store for video games, P&L and commercial responsibilities, team leadership (15+ people) across 3 markets, market research and forecast activities, development and execution of marketing strategies with the team, driving the data analysis efforts, negotiating contracts, handling agencies, strategic partnership handling, trade marketing, tradeshows/expos, age rating/youth protection, strategic brand management over a wide range of brands, strategic media planning, experienced in handling multi million Euro budgets, driver and owner of: owned & social media strategies, eCRM & email, SEO & SEM, content / inbound marketing strategies, eSports, among others

Nov 2013 – Apr 2014 · 5 mos

• Served as Marketing Manager for Sony Computer Entertainment Germany with responibilities for all PlayStation Products (Hardware, Software, Services) as well as heading up the German Marcomm Manager team.
• Areas of expertise include market research and forecast activities, development, execution and controlling of marketing plans & activities, negotiating costs, handling agencies and product localization, partnership handling, trade marketing, tradeshow/expo planning, promotion planning among others.

Aug 2008 – Oct 2013 · 5 yrs 2 mos · Ismaning, Germany

• Served as Senior Brand Manager (Business Unit Management) for the recently announced Bungie Studios game “Destiny”, with unchanged responsibilities from the prior position.
• Formerly serving as Senior Brand Manager (Business Unit Management) for all licensed products and brands, including P&L and commercial responsibilities, market research and forecast activities, development and execution of marketing plans, negotiating costs, handling agencies and product localization, partnership handling, trade marketing, tradeshow/expo planning, promotion planning among others.
• Brands managed include James Bond, Transformers, Prototype, Spider-Man, X-Men, various Dreamworks and kids properties (Bakugan, Zhu Zhu Pets) among others.
• In addition to DACH responsibilities served as Senior Brand Manager for selected franchises such as Tony Hawk and Cabela’s on a European level. Work includes handling internal and external partners and colleagues, P&L ownership, driving forecast, release and momentum activities in all territories, analysis of consumer and industry trends and applying them to the marketing process, post mortem performance analysis and catalogue management, as well as driving the digital agenda for upcoming product lines.
• Formerly serving as Senior Brand Manager for all Guitar Hero related brands, including development and execution of marketing plans, negotiating costs, handling agencies and product localization, partnership handling, trade marketing, tradeshow/expo planning, promotion planning among others.
• Products managed include Guitar Hero World Tour, Guitar Hero Metallica, DJ Hero and Band Hero among others.

Apr 2007 – Jul 2008 · 1 yr 3 mos · Greater Munich Metropolitan Area

• Served as Brand Manager for Blizzard Entertainment, including development and execution of marketing plans, negotiating costs, handling agencies and product localization, trade marketing, promotion planning among others.
• Products managed include World of Warcraft and Starcraft 2, as well as selected Sierra Entertainment products such as F.E.A.R., World in Conflict, Ghostbusters – The Videogame and The Bourne Conspiracy among others.

Jul 2004 – Mar 2007 · 2 yrs 8 mos · Greater Munich Metropolitan Area

• Served as Product Manager for Rockstar Games, including development and execution of marketing plans, negotiating costs, handling agencies and product localization, trade marketing among others.
• Products managed include various iterations of the Grand Theft Auto franchise including GTA San Andreas, GTA Liberty City Stories and GTA Vice City Stories, as well as other Rockstar Games brands (Midnight Club, Bully, Table Tennis etc.).

May 2003 – Apr 2004 · 11 mos · Munich Area, Germany

• • Served as Marketing Working Student to the Corporate Brand Management team

Aug 2002 – Oct 2002 · 2 mos · Munich Area, Germany

• • Served as Marketing Intern to the Product Management team.

Jan 1998 – Jan 2000 · 2 yrs · Munich Area, Germany