May 2023 – Jul 2023 · 2 mos · Remote

• Developed a user journey strategy for inactive users, increasing reactivation by 13%.
• Optimized push campaigns with Clevertap, boosting click-through rates by 20%.
• Conducted A/B testing with 10,000+ users to gather insights.
• Reduced CAC by 5% using various marketing techniques and social media.

Jan 2023 – Dec 2023 · 11 mos · Pune, Maharashtra, India · On-site

Jun 2022 – Jul 2022 · 1 mo

• Conducted market research, created user journeys and supported daily operations. Gained graphic design experience with Canva and contributed to content writing. Demonstrated creativity by crafting engaging and innovative content.

Jun 2021 – Mar 2022 · 9 mos · India

• Analyzed data from 25,000+ users with Clevertap and Mixpanel to identify trends and develop user personas. Increased user adoption of comedy resources by 782% and retention by 46% through segmentation and campaign orchestration. Led cross-functional teams to enhance features, improving visibility and UX. Managed new product and content releases, engaging the online community to drive participation.

Mar 2021 – May 2021 · 2 mos

Oct 2020 – Oct 2020 · 0 mo · Kota, Rajasthan, India

• Developed a responsive, mobile-first approach website which assisted in getting 20% more enquiries.

Sep 2020 – Jan 2021 · 4 mos

Jul 2020 – Jan 2021 · 6 mos