Vikas Bansal

Business Development Executive

Bengaluru, Karnataka, India7 yrs 4 mos experience

Key Highlights

Expert in B2B demand generation strategies.
Proven track record in lead pipeline development.
Skilled in optimizing marketing automation tools.

Stackforce AI infers this person is a B2B SaaS demand generation expert with a focus on lead acquisition and marketing strategies.

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Skills

Core Skills

Lead GenerationB2b MarketingMarketing Campaign Management

Other Skills

BrandingBusiness-to-Business (B2B)Campaign PlansCampaign StrategiesCommunicationDemand GenerationHubSpotInbound Lead GenerationInbound MarketingLead NurturingLeadershipManagementMarket ResearchMarketingMarketing Campaigns

About

I specialize in driving B2B demand generation and building scalable lead pipelines for SaaS and tech businesses. With a proven track record in outbound and inbound strategies, I help organisations increase qualified leads and grow their revenue. Highlights of my expertise: - Outbound strategies: Designed multi-channel campaigns, leveraging email, LinkedIn, and cold outreach to increase lead generation. - Inbound channels: Optimised landing pages, CTAs, and marketing automation tools like HubSpot to drive MQLs. - Data-driven: Skilled in creating dashboards and trackers to monitor performance and refine strategies. If you’re passionate about scaling lead generation efforts or want to discuss best practices, let’s connect!

Experience

Empyra

B2b lead generation expert

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India · On-site

Lead Generation Head – Empyra Software Solutions
At Empyra, I lead end-to-end demand generation and lead acquisition initiatives for the India and US markets, focusing on:
Atlassian products & monday.com – driving outreach campaigns, nurturing prospects, and creating qualified sales opportunities for collaboration, ITSM, and project management solutions.
IT Services & Project Management Tools – positioning Empyra’s 30+ years of expertise in software development, IT solutions, and system integration to target CIOs, IT Managers, and Project Leaders.
Market Expansion – implementing lead generation strategies across multiple channels (email, LinkedIn, campaigns, partnerships) to build a healthy sales pipeline.
Sales Alignment – working closely with the business development team to ensure lead quality, improve conversion rates, and support revenue growth.
My role combines market research, outreach strategy, and relationship building to connect with decision-makers and generate high-value opportunities in both enterprise and mid-market segments.

Lead GenerationB2B MarketingCommunicationCampaign StrategiesLead Nurturing

Skydo

Demand Generations US

Nov 2024 – Apr 2025 · 5 mos · Bengaluru, Karnataka, India · On-site

At Skydo, I'm leading demand generation efforts for the US market with a focus on Skydo Payouts, our global B2B payment solution. My core responsibilities include:
Driving lead generation through outbound channels (email, LinkedIn, etc.)
Engaging prospects and scheduling product demos
Managing the end-to-end sales pipeline from outreach to conversion
Collaborating with cross-functional teams to optimize messaging and outreach strategy