Arthi Ramalingam

Founder

Bengaluru, Karnataka, India10 yrs 7 mos experience
Highly Stable

Key Highlights

  • Second-time entrepreneur in the jewelry space.
  • Established e-commerce growth leader with innovative strategies.
  • Recognized by Prime Minister’s start-up initiatives.
Stackforce AI infers this person is a B2C e-commerce entrepreneur with expertise in marketing and brand strategy.

Contact

arthi@eternz.inLinkedIn

Skills

Core Skills

Business DevelopmentProject ManagementBrand MarketingPerformance MarketingMarketing StrategyBrandingEntrepreneurship

Other Skills

Business AnalysisBusiness StrategyContent CreationData AnalysisGTM StrategyMarketingMicrosoft ExcelMicrosoft OfficePowerPointResearchSEOSupply Chain ManagementTeam BuildingTeamwork

About

Second time entrepreneur in the Jewelry space, an established e-commerce growth leader & an IIMA graduate.

Experience

Eternz

Founder & CEO

Jul 2023 – Present · 2 yrs 8 mos · India

  • We’re on an exciting mission at Eternz- to transform how India discovers, shops for, and celebrates jewelry! With a curated collection from 200+ amazing brands, we empower our customers to express their unique identity, style, and happiness through every piece they choose.
  • At Eternz, innovation meets elegance. Features like Virtual Try-On, Virtual Ring Sizer, and more make it effortless for customers to connect with their perfect jewelry, enhancing the joy of self-expression and discovery.
  • We’re growing fast and looking for driven, passionate, and execution-focused individuals who want to be part of building something meaningful. Join us and help shape the ultimate jewelry experience!
  • Reach out to arthi@eternz.com
ResearchBusiness DevelopmentProject Management

Udaan.com

2 roles

Marketing Leader @ udaan

Promoted

Nov 2019 – Jul 2023 · 3 yrs 8 mos

  • Leading brand marketing at udaan- Acquisition, Engagement & Retention for categories. udaan has about 3 Million users currently & 60% market share in India's Kirana E-commerce Space.
  • ATL & BTL Campaigns, Retailer & Seller Engagement Programs, App & Web- Experience for new users, owning top of the funnel.
  • Led Brand marketing for new verticals like udaan Industrials, Express & Capital
  • Media & Agency partnerships & coordination
  • Performance Marketing, SEO - content generation to boost SERP
  • Product & Product Marketing
  • Leading & program managing new initiatives & projects
MarketingPerformance MarketingSEOBrand Marketing

Category Marketing & Merchandising Lead

Jun 2018 – Oct 2019 · 1 yr 4 mos

  • Built & led marketing, branding & in-app merchandising team from scratch
  • Program managed major sale events at udaan
  • Closely worked with co-founders in developing & implementing Branding & User engagement strategy for udaan across India
  • Responsible for advertising product adoption & repeat- generating revenue
  • Developed GTM strategy for Electronics, Home & Kitchen brands on udaan
  • Conceptualized & executed in-app merchandising properties for business use cases
MarketingBrandingGTM StrategyMarketing Strategy

Tripfactory.com

Head Of Marketing

Aug 2017 – May 2018 · 9 mos · Bengaluru Area, India

  • Head of Marketing : Offline & Online marketing, ATL & BTL activation, Brand marketing, Content & Communication
  • Built & executed strategy for new acquisition, engagement programs for retention & repeat
  • Planned & executed 5+ Store launches & User Engagement Programs across cities
  • Agency Partnerships & Coordination for the execution of brand, media & PR plans
MarketingBrandingContent CreationBrand MarketingMarketing Strategy

Neons fashion

Founder

May 2015 – Jul 2017 · 2 yrs 2 mos · Ahmedabad Area, India

  • Founded a fashion start-up & developed the business/ working model of fashion brand "Eternz"
  • Built a strong team & launched Fashion Accessories for women & kids and Western Clothing Categories.
  • Recognized & funded by Prime Minister’s start-up initiatives
  • Established strategic alliances with 16+ e-commerce portals like Amazon, Jabong, Flipkart, Firstcry & so on.
  • Start-up’s journey registered & covered in IIM Ahmedabad Case Study- currently taught in PGP classes at IIM Ahmedabad & IMT Ghaziabad
  • Launched premium clothing at one of India’s top 5 Fashion shows- Bangalore Fashion Week
  • Brand received national-level media coverage - The economic times, The Times of India, Deccan Herald & shiksha.com, IIMA magazine & got featured in the landing page of amazon.in, hopscotch.in, firstcry.com
  • Supply Chain- Set up a production unit & supply chain network for raw material & finished goods. Developed a supply chain network to import products/raw materials from China
Business DevelopmentTeam BuildingSupply Chain ManagementEntrepreneurship

Xpress money

Marketing Intern

Apr 2014 – May 2014 · 1 mo · Dubai, United Arab Emirates

  • Developed new communication strategy - India, Philippines, Pakistan & Bangladesh
  • Developed the optimum media mix for the remittance category in the UAE

Education

Indian Institute of Management Ahmedabad

PGDM

Jan 2013 – Jan 2015

Pondicherry Engineering College

Bachelor's degree — Electronics and Communication Engineering

Jan 2009 – Jan 2013

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