Shashank Mohan

Business Development Executive

Gurugram, Haryana, India7 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Expert in influencer marketing and brand management.
  • Proven track record in building thriving communities.
  • Skilled in executing high-impact marketing campaigns.
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Influencer Marketing and Community Engagement.

Contact

Skills

Core Skills

Influencer MarketingBrand ActivationBrand ManagementMarketingBrand BuildingCampaign ManagementArtist ManagementSocial Media MarketingProject ManagementAndroid DevelopmentContent Creation

Other Skills

Adventure TravelAdvertisingAnalytic Problem SolvingAnalytical SkillsAndroid StudioArtist RelationsBand ManagementBrand DevelopmentBrand StrategyC (Programming Language)Campaign DevelopmentCampaign ExecutionCampaign StrategiesCivil EngineersCommunication

About

With years of experience in business development, influencer marketing, and content strategy, I specialize in building brands, managing large-scale campaigns, and driving impactful creator partnerships. At EGI, I oversee high-level brand activations, operations, and strategic collaborations, working with a network of 800+ content creators to shape the future of gaming and digital entertainment. From social media growth to artist management and high-impact marketing, I’ve built communities, led successful campaigns, and driven real results. Beyond work, I’m passionate about Travelling, bike riding, and exploring unexplored places of India. Always strategizing, always innovating. Let’s connect. 🚀

Experience

Ebullient gaming india

2 roles

Manager of Influencer Marketing and Operations

Apr 2025Present · 11 mos · On-site

Establishing Strategic PartnershipsBrand BuildingInfluencer MarketingBrand Activation

Brand Manager

Jan 2024Nov 2025 · 1 yr 10 mos · On-site

  • Led end-to-end marketing campaigns across digital, ATL, BTL, and influencer marketing.
  • Worked closely with top gaming creators to boost engagement and brand visibility.
  • Developed data-driven social media strategies, increasing reach and user interaction.
  • Spearheaded brand partnerships, securing collaborations with gaming and non-gaming brands.
  • Planned and executed gaming events, influencer meetups, and esports tournaments.
  • Built a thriving gaming community, launching interactive challenges and loyalty programs.
  • Through strategic storytelling, influencer collaborations, and community-driven marketing, I helped grow EGI Play into a stronger, more engaging brand in the gaming space.
Brand ManagementOnline AdvertisingBrand ActivationMarketingBrand StrategyInteractive Advertising+8

Grow media

Influencer Marketing Specialist

Sep 2023Jan 2024 · 4 mos · Hybrid

Social Media MarketingNegotiationArtist RelationsInfluencer MarketingMarket ResearchPresenter

Starbuzz.ai

Campaign Manager

Apr 2023Aug 2023 · 4 mos · Hyderabad, Telangana, India · Remote

  • Built and managed a thriving community of 70+ content creators through engaging initiatives. Collaborated with influencers to develop and execute successful influencer marketing campaigns. Boosted brand awareness by partnering with key influencers and strategically managing campaigns.
  • Highlights:
  • Grew a content creator community of 70+ fostering collaboration and engagement.
  • Developed and executed impactful influencer marketing campaigns.
  • Increased brand awareness through strategic influencer partnerships.
Establishing Strategic PartnershipsTechnical AbilityMarketing Campaign ManagementStrategic CommunicationsCampaign DevelopmentInfluencer Marketing+5

Baazi games

Android Developer

May 2022Nov 2022 · 6 mos · Delhi, India · On-site

  • 1. Working on Android SDK.
  • 2. Add or correct the new features to the app.
  • 2. Contributing in all phases of the development lifecycle.
  • 3. Writing well designed, testable, efficient code.
  • 4. Working on designing UI/UX of mobile screens in the Android platform.
  • 5. Working on bug fixing and improving application performance.
  • 6. Designing, building, and maintaining high performance, reusable, and reliable SDK.
  • 7. Working with JSON, third-party libraries, and APIs.
JavaAndroid DevelopmentKotlinTechnical AbilityAndroid StudioXML+1

Socioclout - an influencer marketing agency

Influencer Marketing Specialist

Sep 2021Nov 2021 · 2 mos · Gurugram, Haryana, India · Remote

  • My role has been both dynamic and challenging, allowing me to work at the intersection of digital marketing, social media, and influencer collaborations. I have had the privilege of being part of numerous successful campaigns
Social Media MarketingNegotiationStrategic CommunicationsInfluencer MarketingPresenter

Youtube

Content Creator - Travel & Lifestyle Vlogger | Freelance

May 2018Dec 2021 · 3 yrs 7 mos · New Delhi, Delhi, India · On-site

  • As a passionate and dedicated Travel & Lifestyle Vlogger, I craft engaging and captivating video content that immerses viewers in unique travel experiences. Leveraging my creative skills and in-depth knowledge of storytelling techniques, I consistently deliver high-quality vlogs that resonate with audiences and inspire their sense of wanderlust.
  • Key Responsibilities:
  • ✓ Conceptualize and Plan: Develop innovative video concepts, storylines, and themes for each vlog, ensuring alignment with the target audience's interests and preferences.
  • ✓ Videography & Editing: Capture visually stunning footage, employing cinematic techniques to enhance the visual appeal of each video. Seamlessly edit and assemble footage, incorporating music, graphics, and effects to create a polished and engaging final product.
  • ✓ Storytelling: Employ effective storytelling techniques to create narratives that transport viewers to different destinations and lifestyles, fostering an emotional connection and keeping them eagerly engaged throughout the video.
  • ✓ Research & Exploration: Thoroughly research travel destinations, local cultures, and lifestyle trends to provide accurate and insightful information in vlogs, enhancing the authenticity of the content.
  • ✓ Collaboration & Networking: Collaborate with fellow creators, influencers, and brands to foster partnerships that expand reach and bring unique opportunities to the channel.
  • ✓ Audience Engagement: Monitor and respond to viewer comments and feedback, fostering a sense of community and building meaningful relationships with the audience.
  • Through my dedication to crafting visually appealing and compelling content, I continuously strive to inspire, inform, and entertain my audience while expanding my reach and impact within the dynamic realm of Travel & Lifestyle vlogging.
Start-upsbikerEntrepreneurshipVideo EditingAdventure TravelPresenter+2

Freelance (self employed)

Artist Management Specialist

Apr 2018Mar 2023 · 4 yrs 11 mos · New Delhi, Delhi, India · On-site

  • As a dedicated Personal Manager for a diverse range of content creators, I undertook a pivotal role in optimizing their online presence, brand resonance, and tour experiences.
  • In this dynamic position, my responsibilities encompassed overseeing all aspects of social media management, brand communication, and tour logistics.
  • Key Responsibilities:
  • 1. Social Media Strategy and Management:
  • Devised and executed effective social media strategies tailored to individual creator personas, resulting in a notable increase in engagement, followers, and brand visibility.
  • Curated compelling content calendars, ensuring consistent and relevant posts across platforms, and effectively utilizing tools for scheduling, analytics, and performance tracking.
  • 2. Brand Communication:
  • Fostered strong relationships with creators, serving as a reliable point of contact and understanding their evolving needs, aspirations, and career goals.
  • Coordinated with external partners and agencies to facilitate effective collaborations, sponsorships, and promotional opportunities.
  • 3. Tour Management:
  • Orchestrated end-to-end logistics for creators' tours, ensuring seamless travel arrangements, accommodation, event coordination, and on-site support.
  • 4. Data Analysis and Reporting:
  • Regularly analyzed social media metrics, audience insights, and engagement data to refine strategies, identify trends, and make informed decisions for content optimization.
  • Produced comprehensive reports detailing campaign performance, growth metrics, and actionable recommendations.
  • Achievements:
  • Successfully managed more than 100 tours, receiving consistently positive feedback from creators and attendees alike.
  • Cultivated and sustained partnerships with key industry players, resulting in lucrative collaborations and sponsorships.
Social Media MarketingNegotiationContract NegotiationMarketingArtist RelationsProject Planning+5

Education

Greater Noida Institute of Technology(GNIOT)

Bachelor of Technology - BTech — Computer Science

Aug 2018Aug 2021

Prince institute of Innovative Technology

Diploma — Civil Engineering

Sep 2013Dec 2017

CP Vidhya Niketan, Kaimganj

High School

Apr 2012Jun 2013

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