Jan 2021 – Dec 2022 · 1 yr 11 mos · Bengaluru, Karnataka, India

• ⦁ Creation of 3D animation from videos shot with mobile phones aiming to eliminate the need for an animation studio and sophisticated suits - truly 'Undoing the Gears'
• ⦁ Aims to make 3D content creation accessible for everyone with the help of AI
• ⦁ Raised funds from Entrepreneur First, a deep-tech VC firm based out of London. Raised 200K+ USD in total and operated for about 2 years
• ⦁ Eventually shut down due to slow customer adoption and challenges navigating the 'tarpit' problem space

Jul 2020 – Dec 2020 · 5 mos · Bengaluru, Karnataka, India

• ⦁ 'Founder in Residence' at EF, which is the world’s leading talent investor VC with an acceptance rate of less than 1%. EF is backed by LinkedIn, Paypal, and Google DeepMind founders.
• ⦁ Learned the art of identifying problem spaces, solving the idea maze and launching it as a business that can hit escape velocity i.e. VC fundable. In a nutshell, learned A-Z in launching a venture fundable business & fundraising for it
• ⦁ Had countless deep dives and brainstorming marathons with brilliant PhD grads and seasoned AI practitioners—those conversations truly expanded my perspective on the endless possibilities of AI
• ⦁ On the side, helped the VC firm to validate their investments on Tech Stack and solving Customer discovery, GTM challenges to their portfolio companies.

Jun 2019 – Feb 2020 · 8 mos

• Roles & Responsibilities:
• ⦁ Led partnerships with content creators and institutions, executing pull-marketing and B2B programs to drive nationwide student acquisition.
• ⦁ Managed an 8-member team and Owned end-to-end revenue growth, managing CAC, gross margin, P&L, and category-level unit economics
• Exceptional Achievements:
• ⦁ Launched and scaled all three categories from scratch, acquiring 5M+ freemium users
• ⦁ Grew revenue from 0 to 15Mn USD in under a year with 300K+ freemium-to-paid conversions
• ⦁ Introduced a long-term course structure called 'batch systems' which increased:
• a) Average transaction value by 6x (from 50 --> 300 USD)
• b) Watch-time and learner retention by 48% (Strategy was later adopted company-wide for sustained impact beyond my tenure)

Oct 2018 – Jun 2019 · 8 mos

• Key Achievements from Revenue Experiments: Apart from pioneering Thrasio-style creator growth, secured the company’s first and largest B2B deal, establishing a new revenue stream
• ⦁ On-boarded 100+ best educators/creators in the country as partners and 15+ institutions to increase the content created and set-up a playground to run revenue experiments
• ⦁ Demand Generation with Creators via Pull-Marketing: Drove 10M+ monthly video views and 2.5Mn+ app downloads on Unacademy app with YouTube and Telegram marketing, achieving 12x traffic growth (from 800K views)
• ⦁ Closed the company’s big B2B transaction/deal (~₹2.3 Cr / $300K), unlocking a new revenue stream through institutional partnerships
• ⦁ Designed and implemented company-wide SOPs and project management frameworks for streamlined category launches and revenue operations

Mar 2018 – Oct 2018 · 7 mos

• Revenue Experiment Team / Growth-Hacking | Thrasio-Style Execution in EduTech
• ⦁ Led successful revenue experiments and found a Thrasio-style execution in EduTech, growing rookie creators into powerful in-house brands.
• ⦁ Structured the model into a sustainable revenue engine by designing incentive programs for educators to build their own distribution channels, maximizing revenue.
• ⦁ Documented the complete end-to-end revenue roadmap through strategic promotional initiatives.
• ⦁ Key Highlights:
• a) Contributed ~55% of onboarding and revenue of a 6-member growth team
• b) Promoted to Lead within 6 months for playing an impactful role in helping the company figure out a revenue model

Oct 2017 – Mar 2018 · 5 mos · Bengaluru, Karnataka, India

• ⦁ Responsible for the end to end Demand Generation process or Sales Funnel in this Integrated Marketing Communications firm - Researching new business opportunities, generating leads, cold-calling, lead qualification, creation of pitch decks, pitching long term business collaborations and thus revenue.
• ⦁ Highlights - Responsible for helping the Sales lead close three high volume, monthly recurring deals in my internship tenure of just 6 months in this organization.

Oct 2015 – Jul 2017 · 1 yr 9 mos · TamilNadu, India

• ⦁ Founded an advertisement firm during my college called 'Candid Carnival' and did about $150K USD aka Rs.1.1 Cr of annual revenue without the support of investment funds
• ⦁ Oversaw everything business apart from the Artistic endeavours.
• Client Acquisition, Client/Account Management, Events marketing, Project management of Ad-shoots, Negotiating Ad-placements & managing resource and finance.