Oct 2020 – Mar 2022 · 1 yr 5 mos

• Led the digital acquisition channel which contributed to 80% of the revenue
• Owned the critical metric of CAC
• Achieved 3x improvement in conversions in a span of 6 months while reducing the customer acquisition cost by half
• Scaled pure digital conversions share from 0% to 25%
• Managed 15 million monthly ad spends
• Led multiple growth projects to explore newer avenues for growth & CAC optimization
• Scaled Google from 10% of overall spends to 50%;channel which gave the least CAC
• Improved lead to enrol% by 57% by improving the share of qualified leads & nurturing the leads via marketing automation & re-marketing
• Closely worked with a 50+ member sales team to improve conversion% by analysing the sales funnel & consumer insights while implementing digital sales automation systems
• Designed & conducted surveys to get a deep understanding of the consumer
• Collaborated with product development team to launch new growth avenues

Nov 2019 – Sep 2020 · 10 mos · Hyderabad Area, India

• Played a significant role in Practically's 0 to 1 journey
• Worked alongside partners in establishing brand positioning, vision, MVC & messaging
• Built the marketing team, set up marketing/sales/analytical tools & launched performance campaigns
• Identified low cost opportunities & directed associated marketing campaigns to generate
• 8X RoAS
• Conducted EC meetings to make informed business decisions, provide administrative
• support & evaluate progress toward goals and objectives
• Developed analytical frameworks & relevant insights to support prioritization, scoping &
• effective decision-making throughout organisation
• Encouraged coordination & cooperation among departments & continuously reviewed
• interdepartmental processes
• Initiated timely project management within budget constraints for multi-faceted problems
• concerning executive leaders
• Worked closely with the product team to set up product analytics & fix funnel drop offs
• Represented the company in GESS Dubai & BETT London. Got associated with multiple
• partners across the globe

Sep 2018 – Oct 2019 · 1 yr 1 mo · Hyderabad Area, India

• Led the business development operations for Hyderabad, Bangalore & Chennai markets
• Contributed to 50% of new acquisitions which include leading brands in healthcare, FMCG, education & hospitality industries
• Participated in 40+ pitches where I was involved in developing end to end marketing strategies for brands across various segments

Nov 2017 – Dec 2018 · 1 yr 1 mo · Hyderabad Area, India

• Managed a portfolio of 20+ clients across domains such as healthcare, fintech, real estate, education, automobile, consumer electronics, B2B SaaS products.
• Built the SEO practice which now contributes to 30% of the company’s overall revenue
• Drove more than 40% increase in allotted portfolio ad spend
• Formulated strategies for new clients and intervened in existing ones where there is a bottleneck by analysing campaign data to build strategies which would deliver the required results. Helped multiple clients to achieve positive ROI consistently
• Led a team of 8 which works on ad management across platforms & SEO
• Conducted training sessions on different aspects of digital marketing

Jan 2017 – Oct 2017 · 9 mos · Hyderabad Area, India

• Increased organic traffic up by 62% and revenue by 1107% for one of India’s leading consumer electronics brand
• Scaled spends and leads by 2x (app install campaigns) in a months’ time for an instant loan service provider in India. Reduced the Cost Per Customer Acquisition from INR 1500 to INR 800
• Helped reduce the Cost per lead by 50% for a leading real estate brand in Hyderabad
• Implemented new lead nurturing flows which led to increase of registration rates from 5% to 20% for a leading education brand
• Reduced the internal report generation time by 30% through introduction of new reporting formats
• Developed a forecasting dashboard that calculates target organic traffic, glidepath and the building blocks required to reach the target, which is continually used by the organization
• Involved in market research, keyword research, targeting and media planning
• Ran campaigns across platforms such as Google, Facebook, LinkedIn, Instagram, Quora, Hotstar, Taboola. Created insightful reports using advanced excel functions and analysed campaign data on a daily basis to identify opportunities for optimising ROI

Sep 2016 – Jan 2017 · 4 mos

• Data analysis using Microsoft sqlserver’14 for a leading insurance player in the USA. Worked on migrating database from cybase to sqlserver. Involved in writing procedures and scripts for the migration
• Only Programmer Analyst who was selected for a project which dealt with research in the area of Microsoft azure cloud services for building an in house product for the data on demand vertical of cognizant

Sep 2015 – Aug 2016 · 11 mos