Apr 2024 – Present · 1 yr 11 mos · On-site

• Launched and scaled Statiq’s operations in the UAE from ground zero, establishing the company’s presence across the Gulf and Middle East and building the foundation for long-term regional growth.
• Designed and executed the UAE market entry and go-to-market strategy, covering regulatory alignment, pricing models, partner ecosystem development, and revenue architecture across hardware, software, services, and enterprise deployments.
• Spearheading strategic partnerships, joint ventures, and government collaborations, enabling accelerated market access and scalable execution across commercial, enterprise, and public-sector customers.
• Leading the setup of regional manufacturing, assembly, and distribution capabilities, aligning operations with local compliance, industrial policies, and cost optimisation goals.
• Managing high-stake negotiations with regulators, utilities, developers, fleet operators, and enterprise stakeholders to structure long-term partnerships and large-scale deployments.
• Overseeing end-to-end international operations, including business development, commercial strategy, partnerships, project execution, and local team setup.
• Scaled UAE revenues to approximately AED 1M per month within the first 9 months of launch, demonstrating strong product-market fit and rapid adoption.
• Projecting ~AED 25M in annual revenue by year-end, driven by diversified revenue streams including EV charging hardware, software subscriptions, enterprise solutions, and strategic partnerships.
• Targeting 11–13% market share in the UAE EV charging market, supported by a growing order pipeline, long-term contracts, and multi-year partnerships.

Oct 2023 – Apr 2024 · 6 mos · On-site

• Strategic Asset Sale: With a keen eye for opportunity and a deep understanding of market dynamics, I have successfully orchestrated strategic asset sales, enabling the company to raise vital funds while optimising our portfolio for enhanced performance and value.
• Partnerships: Helped forge impactful partnerships with key industry players such as Tata Motors, MG Motors, MercedesBenz, Audi etc fostering collaborative ventures that expand our reach, capabilities, and market presence. These alliances have not only bolstered our competitive edge but have also paved the way for mutually beneficial growth opportunities.
• 5x Growth Achievement via-a-vis FY21-22 - FY22-23: With strategic planning and execution, I've contributed significantly to a notable fivefold increase in the company's revenue and market share. By introducing innovative strategies and promoting a culture of ongoing improvement, I've guided the organisation toward sustainable growth and enhanced success.
• New Business Initiatives: Recognising the importance of innovation and adaptability, I have spearheaded the conception and implementation of new business initiatives aimed at diversifying revenue streams and driving future growth through strategic collaborations with partners, we've accelerated cash flow and streamlined project breakeven periods. From market expansion strategies (Regional footprint optimisation) to product innovation initiatives (Launch of market fit AC & DC chargers), I have been a part of cross-functional teams in bringing bold ideas to fruition, ensuring our continued relevance and competitiveness in a dynamic marketplace.

Dec 2022 – Apr 2024 · 1 yr 4 mos · On-site

• Tasked with raising funds through strategic asset sales, I stepped into the role with limited knowledge of finance but an unlimited willingness to dive headfirst into uncharted waters. Saying "no" was never my style, so I laced up my metaphorical running shoes and sprinted into the challenge.
• The journey was nothing short of exhilarating. From crafting innovative revenue models to forging sustainable partnerships with investors, I along with the team navigated the twists and turns with persistence and creativity. Each day brought new opportunities and new spreadsheets as we worked toward achieving our ambitious targets. Along the way, I discovered that "trial and error" is less about failure and more about fine-tuning for success.
• Eventually, we not only hit our goals but also identified a go-to-market (GTM) fit that aligned with our broader vision. The experience was a masterclass in adaptability, resilience, and strategic thinking peppered with moments of brilliance and the occasional “why didn’t we think of this sooner?” epiphany.
• In hindsight, it was a wild ride, but one that reinforced my belief in saying yes to challenges, no matter how daunting they seem at first. After all, growth isn’t just about the numbers it’s about the journey to get there.

Aug 2021 – Dec 2022 · 1 yr 4 mos · On-site

• As a core team member of a newly minted organization, I wore every hat imaginable (and a few that didn’t exist) to keep things running smoothly and aligned with the founders' vision. From brainstorming groundbreaking ideas to fixing the ones that broke, my days were a mix of ideation, execution, analysis, and more than occasional fire-fighting, all while pretending I knew what exactly I was doing.
• At the core of it all was our mission: creating a sustainable way to drive sustainable mobility. Whether it was taking bold leaps or learning (sometimes the hard way) what not to do, I embraced the startup chaos to build a greener, more innovative future. Rinse and repeat was the mantra and we did it all with resilience, creativity, and a sense of humor intact.