Mar 2023 – Oct 2024 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

• At Eka Care, I lead design for our B2C app with 10M+ downloads.
• Key achievements:
• Spearheaded ABHA ID adoption, contributing to 1 crore+ IDs created.
• Made AI-driven features accessible to diverse Indian users.
• Implemented gamification to boost user engagement and health habits.
• I also led efforts on our unified design system and mentored our design team, shaping Eka Care's unique brand identity.

Jan 2023 – Feb 2023 · 1 mo · Bengaluru, Karnataka, India · On-site

Nov 2020 – Dec 2022 · 2 yrs 1 mo · Bengaluru, Karnataka, India

• At udaan, I led design across multiple categories:
• Pharma: Redesigned ordering experiences for Indian chemists, significantly improving conversion rates and order values. Created an innovative AI+AR solution for faster ordering.
• Food & FMCG: Enhanced pricing slab discovery and product price option visibility, leading to increased conversions.
• InstantGig: Designed and continually refined app experiences for freelancers ("runners") and area managers in this experimental on-demand task ecosystem.

Oct 2019 – Nov 2020 · 1 yr 1 mo

• At Furlenco, I led a team of three product designers while also contributing hands-on work to critical projects like payment redesign and AR flow.
• I collaborated daily with product managers, engineers, photographers, and content writers to create user-centric experiences.
• In our fast-paced startup environment, I worked to promote user research and design thinking. One initiative I implemented was UX reviews for consumer product releases, which helped improve the quality of our shipped products.
• As a lead designer, I mentored fellow designers while continuing to contribute directly to key projects.

Apr 2019 – Oct 2019 · 6 mos

Jan 2018 – Mar 2019 · 1 yr 2 mos

• At Furlenco, I led several critical redesign projects, including the product page, login flow, order tracking, KYC registration, and automated payments.
• My redesign of the product page significantly improved conversion rates, boosting them by approximately 11% across both the website and app.
• Additionally, the new login flow I designed doubled the number of sign-ups.
• These projects allowed me to make a measurable impact on user engagement and business metrics.

Jul 2016 – May 2017 · 10 mos · Mumbai Area, India

• At BRND Studio, I acted as design consultant for two clients.
• For Seclore, I redesigned dashboards for their file protection software, focusing on File Protector and IT Admin roles. As the sole designer, I conducted over 20 interviews with US and Indian clients. These insights not only improved our prototypes but also highlighted strategic product issues. Our design thinking ultimately influenced top management decisions. I also supported the tech team in implementing design guidelines.
• For XSTOK, a textile bidding platform, I designed interfaces for their Android and iOS apps. My primary focus was enhancing the bidding process user experience, while also simplifying app navigation and information architecture.

Jul 2015 – Dec 2017 · 2 yrs 5 mos · Mumbai Area, India

• I co-founded a startup to educate new smartphone users, developing Tippie (B2C) and Tippie Pro (B2B) as a training management platform. Our interactive tutorials proved 87% more effective than traditional videos. As co-founder, I single-handedly designed and architected both products, while also managing sales to secure over 15 clients, including Ola and Oyo Rooms.
• I'm particularly proud of Tippie's standout features, which include rapid tutorial creation, easy integration, and audio guidance in local languages. The platform I created enables app makers to effortlessly educate users, employees, or partners about product workflows through interactive, easily updatable tutorials.

May 2014 – Jun 2014 · 1 mo · Bangalore

• During my internship, I researched methods for creating Information Architecture (IA). After studying existing literature and case studies, I developed two approaches: one bottom-up and one top-down.
• I then applied these new methods to design the IA and wireframes for two ongoing projects: a Talent Management Platform and an Advertising through Personalized Messaging system. This experience allowed me to put theory into practice and contribute directly to real-world projects.

Aug 2013 – Apr 2014 · 8 mos · Mumbai Area, India

• Y Not Games
• “Y Not Games” is a website for showcasing academic game design projects of IIT Bombay. I single-handedly designed and programmed this website during my role as a Teaching Assistant. The website allows students and alumni of the institute to create and maintain the game profile. The institute faculty plays an admin role in curating the content. The website also allows potential game buyers to gain a special access to view the rules of the game.

Oct 2012 – Apr 2013 · 6 mos · Pune, Maharashtra, India

Jun 2011 – Sep 2012 · 1 yr 3 mos · Pune

• ACI World Wide develops Banking and Insurance web applications. I worked on building and maintaining customized adapter components. I also worked on developing a simulated environment for mimicking the real-world stock trading. During my tenure, I worked for many US banks including Bank of America and Zions Bancorporation.