Oct 2022 – Mar 2024 · 1 yr 5 mos

• Resolved channel conflicts by clarifying offers, entitlement rules, and upgrade paths, leading to a healthier revenue mix.
• Led cross-functional design strategy across multiple business units
• Scaled design teams while maintaining high stakeholder satisfaction
• Presented transformation results to C-suite executives
• Developed design systems and processes that significantly reduced engineering overhead
• Managed business vertical-wide teams efficiently, while achieving measurable business impact
• Recognised with multiple excellence awards for design leadership
• Delivered value and solved user and business problems for Naukri.com's B2B side
• Info Edge Merit Award 2022 for cross-BU impact and margin-safe growth. Transformational leadership recognition 2024 for installing systems that raised culture, quality, without slowing delivery.

Apr 2021 – Sep 2022 · 1 yr 5 mos

• Led marketplace experiences across web, iOS, and Android. Delivered growth and consistency through data-driven design and systems.
• Set up design operations: rituals, documentation, QA — raised quality without slowing delivery.
• Built and mentored a design team with a clear growth ladder and review cadence.
• Partnered with PM and engineering leaders to align UX with product and revenue priorities.
• Project pages conversion lifted by ~250%.
• Desktop search conversion grew from 0.6% to 2.36%.
• Mobile search changes added ~4,500 daily leads at 50% rollout.
• Detail pages: visitor-to-seller contact grew from 2.0% to 2.6%; responses per view from 4.5% to 6.5%.
• Owner posting redesign recovered early ~20% dip to ~87% above baseline.
• Cross-platform design system reduced shipping time by 60–65% and doubled concepting speed.
• Mobile app downloads increased ~125% YoY; user complaints fell after UX improvements.
• Led the personalised mobile app revamp recognised as PropTech: Best Mobile App of the Year 2019. Outcome: higher quality leads and sustained app momentum.

Apr 2020 – Mar 2021 · 11 mos

May 2019 – Apr 2020 · 11 mos

Apr 2018 – May 2019 · 1 yr 1 mo

May 2016 – Apr 2018 · 1 yr 11 mos

Jan 2016 – Apr 2016 · 3 mos

• Designed and tested a guided college-discovery flow that helps students shortlist colleges aligned to their interests and strengths. Focused on making key information easy to find and compare.
• What I did
• Mapped the student journey for search → compare → shortlist through interviews and surveys.
• Ran competitor and content audits to identify must-have decision data like fees, placements, courses, exams, reviews, scholarships, and location.
• Re-organized navigation, filters, and comparison using open and closed card sorting.
• Created low- to high-fidelity prototypes and ran usability tests with students to validate tasks like “find 3 colleges that fit me.”
• Documented insights, IA, and prototype specs for product and engineering handoff.
• Outcome
• Test participants reported higher clarity and confidence when shortlisting colleges.
• Proposed IA and comparison patterns were adopted as inputs for future iterations.
• Skills used
• User research, information architecture, wireframing, prototyping, usability testing, content design, stakeholder communication.

Jun 2015 – Sep 2015 · 3 mos · Noida, Uttar Pradesh, India · On-site

• Collaborated closely with the Head of Design to develop innovative workflows addressing home seller pain points.
• Conducted small experiments to enhance user experience on 99acres.com, leading to improved customer satisfaction.
• Assisted senior designers on multiple production-level projects, gaining valuable exposure to design processes and methodologies.

Jul 2012 – Jun 2016 · 3 yrs 11 mos · Greater Kolkata Area

Jun 2012 – Aug 2012 · 2 mos · Greater Kolkata Area