May 2021 – Apr 2024 · 2 yrs 11 mos

• P&L owner for Ride hailing business
• Responsible for top line and bottom line delivery
• Lead customer & partner life cycle management, all growth initiatives and new product launches

Jun 2020 – Mar 2021 · 9 mos

Jan 2019 – Jun 2020 · 1 yr 5 mos

May 2018 – Dec 2018 · 7 mos

Mar 2017 – Apr 2018 · 1 yr 1 mo

• Achieved an all-time high account acquisition growth of 31% in direct customers with 100% customer & distributor retention
• Implemented a state-wide distribution solve for single screen cinemas & multiplexes coupled with a long-term acquisition plan
• Achieved a growth of 40% in overall execution metrics ensuring 100% merchandiser retention; implemented execution led quarterly sales force engagement

Jun 2016 – Feb 2017 · 8 mos

Apr 2015 – May 2015 · 1 mo · Gurgaon, India

• Increase incidence in Eating & Dining Channel:
• On premise consumption
• Designed a shopper element to leverage the impulsiveness of the category consumers, in collaboration with the design agency
• Recommended a new classification of E&D in addition to the existing nomenclature
• Devised a 360-degree plan including outlet activation, sales force incentive and training and retailer training
• Ran a pilot in 25 E&D outlets under 2 bottlers (Moon and Enrich) for a period of 7 days
• Achieved an overall 120% in sales volume in the piloted outlets
• E-commerce to tap online food portals
• Introduced the concept of online ordering and food deliveries to the team
• Analyzed the possibilities of beverage placement in different online portals
• Recommended a 360-degree digital plan to tap opportunity in the online food space