Sunil Rane

Associate Consultant

Mumbai, Maharashtra, India5 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 5 years of experience in Marketing Analytics.
Expert in building marketing mix optimization models.
Proficient in data visualization tools like Power BI.

Stackforce AI infers this person is a Marketing Analytics expert in the CPG industry.

Contact

Skills

Core Skills

Marketing Mix ModelingData VisualizationRevenue ForecastingSocial Media Marketing

Other Skills

Category ManagementCommunicationConsumer InsightCustomer EngagementData AnalysisData ModelingData ValidationDecision-MakingEvent ManagementEvent PlanningFinancial ForecastingGamingLeadershipMedia OptimizationMicrosoft Excel

About

Analytics Manager with 5+ years of experience in CPG industry- Worked with Fortune 500 CPG brand manufacturers in Marketing Analytics domain spanning Personal Care, Health, Intimate Wellness and Nutrition categories.. Proficient with data analysis, market trend forecasting, building business growth dashboard using data visualization tools like Excel and Power BI.

Experience

5 yrs 5 mos

Total Experience

5 yrs 5 mos

Average Tenure

5 yrs 5 mos

Current Experience

R square analytics

3 roles

Analytics Manager

Aug 2024 – Present · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

Senior Data Analyst Business Analytics and Consumer Insights

Promoted

Feb 2023 – Aug 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

Evaluate media and campaign effectiveness and advice opportunities for optimization.
Hands on experience building marketing mix optimization models, Revenue forecasting models for Fortune 500 CPG brands. Proficient in POS data, Nielsen IQ and Category Management concepts.
Build visualization dashboards and presentations for senior leadership.
Engage with brand, media and insights leadership client teams to advise on Brand media planning, simulation and optimization.
Engage with the cross functional teams on end-to-end Marketing Mix Project Support including third party suppliers and agencies.
Experience working with large disparate database harmonization initiatives leveraging and deploying ETL programs to serve as input for “Always On” measurement.
Lead and coach a team of junior data Analysts on Marketing Mix Modeling process and project management

Media OptimizationMarketing Mix ModelingRevenue ForecastingData VisualizationPOS DataNielsen IQ+2