Renuka Meena

Business Development Executive

Mumbai, Maharashtra, India6 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in data-driven growth strategies for BFSI.
Proven track record in leading cross-functional teams.
Strong foundation in sales strategy and management.

Stackforce AI infers this person is a marketing professional specializing in BFSI with a focus on digital and growth marketing strategies.

Contact

renuka.meena@iciciprulife.com LinkedIn

Skills

Core Skills

Growth StrategyProduct MarketingDigital Marketing

Other Skills

Account ManagementAnalytical SkillsAnalyticsBusiness InsightsCRMCampaign DevelopmentCampaign StrategiesConsumer InsightConsumer MarketingContent MarketingCreative Problem SolvingCustomer Segmentation StrategyCustomer ServiceD2CDigital Marketing Communications

About

Results-driven marketing professional with a demonstrated history of driving growth in BFSI Industry. My expertise lies in orchestrating data-driven strategies that bridge the gap between product development and market success. I am skilled in Product Marketing, Go-to-Market (GTM) Strategy, Digital & Growth Marketing, and Market Research. My core strength is translating product vision into compelling market propositions and leading high-performing, cross-functional teams to bring them to life, ensuring alignment from roadmap to revenue. I leverage a strong foundation in Sales Strategy & Management to ensure marketing initiatives are commercially focused and deliver measurable business impact. I hold an MBA in Marketing from Symbiosis Institute of Business Management, Pune, which underpins my strategic approach.

Experience

Icici prudential life insurance company limited

Senior Manager ll, Buy Online Growth Strategy Lead

Apr 2021 – Present · 5 yrs · India · On-site

Senior Manager II | Buy Online Growth Strategy Lead
Key Responsibilities:
Own and optimize the end-to-end digital customer lifecycle (acquisition → fulfillment), leveraging data-driven insights to enhance conversion and retention
Translate complex business & product gap analyses into actionable growth strategies that directly support organizational goals
Led and developed a high-performing team to drive collaboration between Product, Sales, Tech, and Compliance, eliminating operational silos and creating seamless end-to-end customer experiences
Orchestrate cross-functional alignment between internal and external stakeholders to streamline the customer journey and boost business conversion
Govern the compliance framework for all digital initiatives, ensuring 100% adherence to regulations across the products and marketing lifecycle
Senior Manager I, Strategy 04/2021 - 08/2022
Developed and launched integrated campaign ecosystems for partner banks (RBL, AU, IDFC), successfully increasing their market share.
Optimized sales execution by aligning a field force of 180+ staff with central strategy using performance analytics.
Authored executive reports to track KPIs on market share, business performance, and operational controls.

Business InsightsRelationship DevelopmentDigital MarketingSales StrategyProject ImplementationGrowth Strategy+1

Kotak life

Chief Manager

Jun 2019 – Apr 2021 · 1 yr 10 mos · Mumbai Area, India · On-site

Strategized and executed direct-to-consumer (D2C) insurance campaigns on KMBL bank platforms
Partnered with Kotak Mahindra Bank's marketing team to develop, produce, and deploy integrated campaign communications.
Managed East zone sales operations and empowered the field force with training, leading to increased sales conversion and branch market share.
Curated and optimized KMBL website content for campaign performance and 100% regulatory compliance.

Problem SolvingDigital Marketing CommunicationsDigital Marketing

Fca fiat chrysler automobiles

Summer Intern

Apr 2018 – May 2018 · 1 mo · Mumbai, Maharashtra, India · On-site

Assisted in conceptualizing and organizing customer engagement and experiential marketing campaign
Conceptualized and implemented community engagement activity via digital campaign
Managed and coordinated agencies (event and digital) and ensured adherence to work scope and timeliness
Assessed and improvised the gaps in spiel quality and implemented Pan India training for sales and CRM
Supported all brand activation by assisting and developing communication material, merchandise and giveaways
Achievements
Successfully conducted Pan India Training for sales and CRM across 63 dealerships
Implemented logo contest on social media to engage target audience as community engagement activity

Creative Problem Solving

Bblunt

Marketing Intern (Live Project)

Feb 2018 – Mar 2018 · 1 mo · Pune Area, India · Hybrid

Identified emerging consumer segments and developed innovative channels to reach out to them by alliances and corporate tie-ups
Conceptualized and built innovative strategies to maintain the company’s digital marketing and social media presence

Creative Problem Solving