Apr 2021 – Mar 2022 · 11 mos · Toronto, Ontario, Canada

• Foxquilt is an Insurance technology company focused on empowering businesses and B2B networks to save on insurance.
• Responsibilities include -
• Owning all Digital Marketing initiatives (SEM, Programmatic, SEO, Email, Automation) across acquisition and retention
• Leading campaign strategy, execution, and optimization for multi-million dollar campaigns across different geographies (Canada, US)
• Managing relationships with Sales, Technology, Quality Assurance and Product teams to ensure effective delivery of complex advertising campaigns
• Tracking and analyzing campaign data to establish creative and operational best practices with internal and external stakeholders, improving cross functional efficiency and performance

Dec 2020 – Apr 2021 · 4 mos · Toronto, Ontario, Canada

• Responsibilities include -
• Assisting in creating paid search campaigns (SEM)
• Assisting in creating and managing content (blogs) on the CMS
• Assisting in on-page and off-page SEO activities for the website
• Supporting the marketing team in secondary research & gap analysis

Aug 2020 – Dec 2021 · 1 yr 4 mos · Toronto, Ontario, Canada

• AMA, Toronto is a not-for-profit community of marketers who have been creating opportunities for personal and business growth for more than 60 years.
• Responsibilities Included -
• Drove and Implemented Standard Operating Processes for Email
• Collaborated across multiple departments for planning and executing various types of emails (Newsletter, Transactional, Lead generation and promotional)
• Drove Email database segmentation, size, hygiene and quality
• Adopted a uniform Brand language exhibiting positioning and Brand Pillars

Apr 2019 – Aug 2019 · 4 mos

• 22feet Tribal WW is a digital solutions provider, acquired by DDB Mudra - India's first and largest integrated marketing communications and services network.
• Reduced uninstall rate by 15%. Set up dashboards to monitor key metrics***
• Retention and Re-Engagement Strategy for McDonalds India (GMAL App)
• Analytics and Reporting for McDonalds India (GMAL App)
• Media Planning for Toyota Glanza Launch

Nov 2017 – Mar 2019 · 1 yr 4 mos · Bengaluru Area, India

• DocsApp - Mobile app helping patients to consult with a specialist doctor in 30 minutes. Doctors from 16+ departments provide consultation to patients across India through Chat/Call.
• Increased LTV by 25%***
• Drive Repeat, Reactivation, New User On boarding, Retargeting, Cross Sell & Upsell on App
• Re-engage app users via CRM(Emailers, SMS, Notifications, Facebook, Google, Blogs)
• Increase LTV by designing and implementing innovative product features
• Create a monthly roadmap along with plan for monetisation, re-engagement & repeat usage
• Maintain stats to ensure weekly goal-achievement as per the Company’s Annual Growth Plan

Oct 2016 – Nov 2017 · 1 yr 1 mo · Global

• PurpleRain provides digital marketing to SAAS companies, cloud computing, IT services, network management, and application development services to businesses globally.
• Executed an organic viral marketing campaign on social media which garnered over 3000 shares in 7 days***Made a Facebook page centered around nutrition and wellness, grew it to 38,000 followers and 200,000 weekly reach - Sold it off for 10,000 $***Built email list of 50,000 emails using various lead acquisition strategies***
• As a digital Marketeer at Purplerain, I managed the following for a portfolio of SAAS companies ;
• CRM tools such as agileCRM and Activecampaign - Marketing automation
• Email and sms Marketing
• Social Media Management
• Search Engine Management - SEM (Google)
• Google Analytics and Adwords certified professional
• Inbound Certified Marketeer by Hubspot
• Tool Stack Includes, but not limited to Agilecrm, Mailchimp, Getresponse, Gamooga, netcore, Experian, Intercom, Semrush, Canva, Buffer, Slack, Unbounce and Skype

Nov 2015 – Sep 2016 · 10 mos · Delhi, India

• Online Shopping - India’s leading B2B E-commerce Portal for Industrial Products
• Scaled the email channel from scratch to $1 million in revenue***
• Growth Centric - Achieve agreed GMV targets on Email channel. Increase Active Subscriber base constantly and according to targets wherever specified.
• Retention - Plan and execute drip campaigns to own the full lifecycle of customer touch points through email and SMS
• Run email campaigns focused on traffic, ROI and conversions.
• Constantly drive email database segmentation, size, hygiene and quality.
• Preparing various types of emails (Newsletter, Transactional, Lead generation and promotional)and A/B testing on various email campaigns.
• Develop trigger based email programs targeted towards specific campaigns and events in customer life cycle.
• Competitive Advantage - Benchmark with Competition on Email channel and Product Marketing and innovate constantly to stay on top on a sustainable basis.
• Branding - Adopt and implement on both Website properties and Email a uniform Brand language exhibiting positioning and Brand Pillars
• Managing the companies email campaigns and communicating company brands through email marketing.

Jun 2015 – Nov 2015 · 5 mos · Gurgaon, India

• HealthKart (www.healthkart.com) strives to be one-stop fitness destination. HealthKart offers fitness products, services and community to help consumers achieve their fitness goals.
• Onboarded more than 200 vendors in the above mentioned period and grew facebook followers by 10,000***
• Responsible for:
• P&L statement
• Managing the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish.
• Client Acquisition and Retention
• Executing Inbound Marketing Strategies to generate additional leads online