Jan 2020 – Jan 2024 · 4 yrs

• I led the marketplaces and technology platforms accountable for revenue growth and product adoption from Zoho's Strategic Alliances, Independent Software Vendors (ISV), Affiliate Partners, and System Integrators (SI).
• Set the strategic direction for the new developer platforms, APIs, and integrations to lead the product teams to deliver on the developer platform strategy. Identify, prioritize and optimize business growth opportunities to guide go-to-market strategy.
• Set the technical direction for the product teams and the integration strategy to ensure that solution would remain flexible and responsive to changes in technology and business requirements.
• Created demo experiences, mockups, and GTM assets for Zoho’s CRM, platform APIs, and partner ecosystem, driving pipeline acceleration for 5 business units.
• Coordinated with leads from product management, software engineering, quality assurance, product marketing, partner account management, and enterprise business analysis, enabling high-performance deliverables based on a set of standard services and frameworks.
• Worked closely with the executive leadership team to identify new areas of business development and investment based on business goals, partner ecosystem feedback, and technology capabilities.
• Been a trusted advisor to executive leadership in all matters related to product portfolio and release planning, program execution, delivery, and cross-functional process optimization and alignment.

Jan 2017 – Jan 2020 · 3 yrs

• I managed cross-functional teams who identified, onboarded, and nurtured partnerships with 100+ telephony and Unified Communication (UCaaS) providers globally by launching Computer Telephony Integrations (CTI) built on the Zoho PhoneBridge platform.
• Orchestrated GTM partnerships with 100+ ISVs, crafting technical demo environments to accelerate sales onboarding and partner training across UCaaS ecosystem.
• Provided strategic guidance for product managers to identify existing and new partners by creating a balanced portfolio aligned to business and marketplace requirements.
• Directed the GTM strategy with our platform partners and helped advance our partner program globally. Collaborate closely with Product, Marketing, Sales, and Support teams to deliver comprehensive GTM plans with our partners.
• Oversaw new business opportunities with existing technology partners, managing the negotiation process from exploration, discussion, MoU, contract, execution, and GTM.

Jan 2014 – Jan 2017 · 3 yrs

• I led the product and growth marketing team for Site24x7: a cloud infrastructure monitoring platform by Zoho and ManageEngine. I managed integrated digital marketing and other strategic SaaS product growth marketing initiatives as part of my role.
• Created demo assets and experiment-based onboarding funnels to improve conversion and reduce pre-sales dependency.
• Leveraged data, experiments, and analytics to drive insights, including engagement rates, customer satisfaction, delivery of value proposition, conversion rates, and profitability of marketing initiatives by driving revenue with customer growth.
• Led the product marketing decisions for new customer acquisition through digital channels: email, paid search, organic search, referral, and oversaw the inbound marketing program to meet lead generation goals.

Jan 2010 – Jan 2014 · 4 yrs · Chennai Area, India

• As the co-founder I led the digital strategy centered on bringing human perspectives to the innovation process, particularly technology-based products and services. I engaged in ideating and developing digital strategies for clients across the Americas, the Middle East, and APAC.
• Built and pitched product mockups for 300+ early-stage startups. Developed conversion-optimized demo narratives to help founders raise capital and acquire early customers.

Jan 2008 – Jan 2010 · 2 yrs · Brighton, United Kingdom

• As a Senior Digital Marketing Strategist at iCrossing, I worked with some of the greatest minds in digital strategy to create and share strategies on how natural search, paid search, social media, and user-centric design approaches can work together. Developed a deep understanding of how businesses collaborate and continuously bring in ways to innovate, disrupt, and deliver an integrated campaign.
• Helped win marquee clients like Apple, Marriott, and British Airways by creating interactive demo wireframes and mock-ups that brought digital concepts to life for internal stakeholders and enterprise buyers.
• Implemented strategy-based SEO tactics to maximize search engine visibility for an extensive portfolio of Fortune 500 companies.
• Developed SEO friendly wireframe, information architecture, and user experience.
• Improved visitor engagement and conversion rates based on web analytics data and usability trends.

Jan 2003 – Jan 2008 · 5 yrs · Chennai Area, India

• I started Frontech Solutions during the first year of my undergrad.
• Built interactive web demos and clickable prototypes for 150+ clients, pioneering conversion-focused “show-don’t-tell” workflows before demo tools existed.
• Provided web design, software development, and online marketing services for clients across India, the US, and the UK.
• Launched India's most extensive entertainment and technology portals: Tamil Napster, Total Filmi, GO4i.net, and Tech Enclave.
• Attracted hundreds of thousands of visitors every day and made profitable revenues from advertisements.