Hardik Jaiswal

Associate Consultant

Gurugram, Haryana, India4 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Led multi-channel marketing campaigns with significant CTR uplift.
Created innovative dashboards for data-driven marketing strategies.
Achieved rapid product launch with high user engagement.

Stackforce AI infers this person is a MarTech and Digital Marketing specialist with strong analytical skills.

Contact

jaiswalhardik@yahoo.in LinkedIn

Skills

Core Skills

Omni-channel MarketingMarketing StrategyDigital MarketingSocial Media Marketing

Other Skills

Adobe AnalyticsAdobe IllustratorAdobe Journey OptimizerAdobe PhotoshopAdobe Premiere ProAlgorithmsCRMCustomer Data PlatformCustomer Journey MappingData AnalysisData StructuresData-Driven KPIsDigital CampaignsGraphic Design CoordinationMicrosoft Office

Experience

4 yrs 6 mos

Total Experience

1 yr 6 mos

Average Tenure

2 yrs 10 mos

Current Experience

Accenture strategy & consulting

Management Consulting Analyst

Jun 2023 – Present · 2 yrs 10 mos · Gurugram, Haryana, India · Hybrid

Strategized and executed campaign strategies, leading multi-channel marketing campaigns (Email, SMS & Push) and building 50+ customer-centric journeys using Adobe Journey Optimizer.
Created an AJO-Power BI dashboard to track and report data-driven strategic KPIs, and led 11 Proof of Concept implementations for high-value marketing use cases.
Drove a 25% CTR uplift by integrating 6 data touchpoints for personalized omnichannel experiences and evaluated Mar-Tech state to create an action plan with 20+ use cases and 10+ journeys.
Built 20+ target segments and utilized real-time CDP (Customer Data Platform) for in-journey decisioning to enhance personalization, ensuring successful GoLive of marketing campaigns and client walkthroughs.
Prepared 10+ RFPs on enriching customer experience using Adobe Marketing Cloud and Braze, and won an Innovative Star Award for creating an AJO integrated PowerBI dashboard.

Customer Journey MappingOmni-Channel MarketingMarketing StrategyAdobe Journey OptimizerPower BIData-Driven KPIs+1

Edelweiss life insurance

Digital Analytics & Communication Intern

Apr 2022 – Jun 2022 · 2 mos · Mumbai, Maharashtra, India

Launched a new product on the website in 20 days & generated 16000+ page visits in first week of launch
Boosted SEO ranking of website by 3 spots via benchmarking UI/UX parameters with top 5 competitors
Analysed user behaviour using Adobe Analytics & CRM to create 4 customer buckets for digital campaigns
Generated Rs 5 lakhs+ revenue by data churning of leads database and identifying potential clients for sales
Reduced TAT of customer query resolution by 20% via revamping chatbot & improving quality of response

SEOAdobe AnalyticsCRMDigital CampaignsDigital Marketing

Tata consultancy services

Assistant System Engineer

Nov 2020 – Sep 2021 · 10 mos · Pune, Maharashtra, India

Project: Fintech Product Development for US-based Fortune 500 Bank

Chief minister office, government of nct of delhi

Intern

Jun 2018 – Apr 2019 · 10 mos · Greater Delhi Area

▪ Responsible for Managing Facebook & Instagram account of Deputy Chief Minister - GNCT Delhi
▪ Analyzing social media data to provide insight and create customized responses and create campaigns to trend nationally with outreach of approximately 50K people
▪ Assisted in exponential social media growth to exceed over 1 million impressions
▪ Coordinating with Graphic Design & Content Writing teams to create 15+ graphics & videos every week
▪ Responsible for growth in followers count from 2000 to 160K at Instagram organically

Social Media ManagementData AnalysisGraphic Design CoordinationSocial Media Marketing