Jan 2020 – Jun 2023 · 3 yrs 5 mos · Gurgaon, India

Apr 2018 – Jan 2020 · 1 yr 9 mos · Gurgaon, Haryana, India

Sep 2015 – Mar 2018 · 2 yrs 6 mos

• Develop strategies and tactics and execute against the category, brand, channel to enhance demand through customers.
• Pivotal role in ensuring best service level to customers by regular tracking and monitoring forecast & Fill rates.
• Work to develop channel and account-specific strategies which deliver the brand and channel budget.
• Coordinate planning and execution of channel and account activities and timely communication of plans to relevant stakeholders
• Track, review and modify channel and account plans to ensure PepsiCo is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines.
• To ensure trade competitiveness by category. Create channel programs for engagement and impact.
• Own the activity calendar and matrix with brand teams for shopper promotions.

Jan 2013 – Sep 2015 · 2 yrs 8 mos

• Managing Beverages and Snacks Portfolio of Rs 120 cr for major key accounts ABRL, D Mart &
• Hypercity at national level to deliver revenue volume, share and profitability.
• Drive top line growth and ensure all execution metrics in place and ensures adequate service
• levels and financial hygiene and viability for customers.
• Proactively lead a joint company-strategic account planning process that develop mutual
• performance objectives, financial targets and critical milestones quarter on quarter.
• Ensuring right trade support as per category-customer construct and competition.
• Liaising with the Supply Chain to ensure packwise estimates are built correctly for the customer.
• Also ensures estimates build up at a depot level and supplies from depots are in order.
• Execute optimal terms of trade and customer account plan and ensure compliance.
• To maintain commercial hygiene with the customer by periodical review with PepsiCo and
• customer commercial
• Work closely with category team in order to increase the penetration and category growth.
• To align Brands to periodic intervention through targeted activations.

Jun 2011 – Dec 2012 · 1 yr 6 mos

• Work with Modern trade customers to develop and execute strategy to grow the category.
• Generate insights from various shopper research available to recommend in store execution
• To Undertake various projects with Customers as an outcome of shopper research to create an
• Excitement and increase the penetration of category in the store.
• To drive SKU wise distribution & market share in Traditional Trade by leveraging Visi coolers.
• Develop assortment and Planogram for Visi Cooler basis Organization strategy and plans.
• Key inputs to develop strategy to counter competition by analyzing AC Nielsen data for modern Trade.

Nov 2007 – May 2011 · 3 yrs 6 mos

• Handling a sales portfolio of Rs 30 cr at all India level.
• Developing an understanding of national category trends that translate into effective strategies
• to capitalize upon all relevant current & future opportunities.
• Supervising vendor management entailing fill rate, account settlement, stock planning and
• management, trade of terms closures.
• Developing strategies for margins, TOT & promotion negotiation to maximize returns.
• Performance review & Data analysis of category on ongoing basis.
• Executing effective assortment planning and defining Planogramming principle for the category.
• Responsible for Top line, bottom line & generating additional income

Apr 2006 – Nov 2007 · 1 yr 7 mos

• Identifying Vendors and negotiate for Margins & and other terms of trade with vendors.
• Tracking of revenue & sales margins and analyze the category & brand share.
• Introduce new SKUs to provide range to the customers.
• Managing the procurement process and accountable for stocks availability.
• Developing a merchandising mix and demand estimation at city level and set target at city level.
• Driving the product development in coordination with private label team.
• Finalizing the production quantity, packaging and final pricing for private label SKUs
• Monitoring deliveries, stock availability, fill rate & competitor pricing.