Rajesh Srivastava

CEO

Mumbai, Maharashtra, India31 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Author of two National Best Sellers.
Pioneered the deodorant category with innovative branding.
Extensive experience in corporate training and brand management.

Stackforce AI infers this person is a seasoned expert in Consumer Products and Corporate Training.

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Skills

Core Skills

Corporate TrainingConsultative SellingBrand ManagementBrand Development

Other Skills

10X ThinkingBrand AwarenessBranding & IdentityBusiness DevelopmentBusiness Story TellingBusiness StrategyCoaching & MentoringCognitive FlexibilityCompetitive AnalysisConsultative Selling SkillsConsultingConsumer ProductsCreativity & InnovationCritical ThinkingCustomer Centricity

About

Rajesh Srivastava graduated from IIT (Kanpur) and IIM (Bangalore). He has over three decades of corporate & academic experience. At United Spirits (now Diageo India) he played a significant role in creating some of India’s most recognised, beloved and enduring alcohol brands, including McDowell Signature, Royal Challenge, Bagpiper and Blue Riband Duet. He went on to become the President of J.K. Helene Curtis, where he reenergised the company & the deodorant category by relaunching Park Avenue deodorant as a ‘perfume’. Today, ‘perfume’ has become a generic benefit for the deodorant category. Since 2008, he has directed his focus toward teaching and conducting corporate workshops. As an educator, he has taught at IIM Indore and S P Jain School of Global Management. As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes Benz Research Centre and Reliance Industries amongst others. Throughout his career, his columns and writings have appeared in various publications, including: Outlook, The Telegraph, Mid-Day, Business Standard and Mint. His first book 'The New Rules of Business', published by Penguin has become a National Best Seller. His 2nd book, 'The 10 New Life-Changing Skills' is on its way to becoming a National Best Seller, too.

Experience

Self-employed

Penguin Best Selling Author

Jul 2017 – Present · 8 yrs 8 mos · Mumbai, Maharashtra, India

Penguin has published 2 of my books: 1. The New Rules of Business, now a National Best Seller. 2. The 10 New Life-Changing Skills.

Self-employed

Corporate Trainer and Coach to Start-Ups

Dec 2015 – Present · 10 yrs 3 mos · Mumbai Metropolitan Region

As a Corporate Trainer, I have worked with prestigious companies like Siemens India, Mercedes Benz Research Centre and Reliance Industries amongst others.
I offer Work Shops on:
1. Customer Centricity
2. Critical Thinking
3. Creativity & Innovation
4. Cognitive Flexibility
4. Design Thinking
5. Personal Effectiveness
6. 10X Thinking
7. Manager as Coach
8. Business Story Telling
9. Transforming into an Elite Professional
10. Consultative Selling Skills
11. Value Creation in Business
12. Profitable Business Models
13. The Happiness Workshop
I also Coach Start-Ups to strategise.

Customer CentricityCritical ThinkingCreativity & InnovationCognitive FlexibilityDesign ThinkingPersonal Effectiveness+9

Sp jain school of global management, dubai, singapore, sydney

Chief Operating Officer

Jun 2011 – Nov 2012 · 1 yr 5 mos · SIngpapore, Mumbai, Dubai & Sydney

Indian institute of management, indore

Adjunct Faculty

Apr 2008 – Apr 2015 · 7 yrs · Greater Indore Area

I have offered Brand Management, Integrated Marketing Communication & Retail Management courses. These courses were offered to PGP & EPGP students. I also took sessions for MDP programs.

Brand ManagementIntegrated Marketing CommunicationRetail Management

J. k. helene curtis ltd.

President

Jul 2002 – Jul 2005 · 3 yrs · Thane

As President of JK Helene Curtis, I reenergised the company. During my tenure, I changed the rules of the deodorant by offering ‘perfume’ as the main benefit. Today, it has become a generic benefit and resulted in explosive growth of the deodorant category.

Ub group (now diageo india)

General Manager

Sep 1985 – Nov 1996 · 11 yrs 2 mos · Mumbai Metropolitan Region

My major contributions include: coining the name - McDowell Signature; strategising the crafting of the iconic Royal Challenge logo which is proudly sported by the Royal Challengers Bangalore; developing strategy which catapulted Bagpiper into becoming the world’s largest selling blended scotch whiskey by volume; creating the pre-mix gin category by introducing Blue Riband Duet.

Brand DevelopmentMarketing StrategyConsumer Products