Bhakti Vibhandik — Digital Marketing Specialist

Bringing the world’s #1 CRM to emerging businesses, I empower organizations to embrace digital transformation by automating sales and marketing for high performance, scalable adaptation, and long-term growth. My expertise spans Salesforce, Pardot (MCAE), and Salesforce Marketing Cloud (SFMC), with proven success in end-to-end project delivery from discovery and solution design to implementation, optimization, and ongoing client enablement. Core Expertise: Salesforce CRM: Extensive hands-on experience in platform configuration, page layouts, record types, custom objects, automation, and reporting. Skilled in developing strategic roadmaps to align Salesforce capabilities with business objectives, enhancing adoption and ROI. Pardot (MCAE): Deep knowledge of lead management, Engagement Studio, dynamic lists, automation rules, scoring/grading models, landing pages, forms, campaign setup, and advanced reporting. Adept at creating nurture programs that convert prospects into qualified leads and align with sales team objectives. Salesforce Marketing Cloud (SFMC): Proficient in Journey Builder, Email Studio, Automation Studio, Content Builder, AMPscript, data extensions, segmentation, triggered sends, personalization, deliverability optimization, analytics, and CRM integration. Experienced in building customer journeys that drive engagement and measurable results. Client Relationship Management: Serve as primary connection for client projects, understanding their business challenges, recommending solutions, and ensuring deliverables meet or exceed expectations. Collaboration & Leadership: Partner closely with internal teams and stakeholders to translate marketing strategies into actionable, data-driven campaigns. Guide team members and cross-functional partners. Problem-Solving & Analytics: Analyze campaign performance, identify optimization opportunities, and troubleshoot integration or automation issues with a proactive approach. Training & Enablement: Conduct workshops and training for client teams on Salesforce, Pardot, and SFMC functionalities, fostering self-sufficiency and maximizing platform utilization. Best Practices Implementation: Consistently apply Salesforce and marketing automation best practices to improve data quality, deliverability, and campaign performance. My goal is to help organizations and Salesforce customers scale efficiently, adapt quickly to market changes, and create personalized, data-driven customer journeys using the Salesforce MarTech solutions, driving loyalty, measurable ROI, and sustainable growth.

Stackforce AI infers this person is a MarTech specialist with expertise in marketing automation and CRM solutions.

Location: Maharashtra, India

Experience: 4 yrs 2 mos

Skills

Salesforce Marketing Cloud
Marketing Automation
Salesforce Pardot
Salesforce Platform

Career Highlights

Expert in Salesforce Marketing Cloud and Pardot.
Proven success in end-to-end project delivery.
Strong focus on data-driven marketing strategies.

Work Experience

BugendaiTech

Senior Salesforce Marketing Automation Specialist (1 yr 3 mos)

Salesforce Pardot (MCAE) Specialist (2 yrs 11 mos)

Salesforce Trainee (3 mos)

Education

Bachelor of Engineering - BE at R. C. Patel Institute of Technology, Shirpur

Bhakti Vibhandik

Digital Marketing Specialist

Maharashtra, India4 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Salesforce Marketing Cloud and Pardot.
Proven success in end-to-end project delivery.
Strong focus on data-driven marketing strategies.

Stackforce AI infers this person is a MarTech specialist with expertise in marketing automation and CRM solutions.

Contact

bhaktivibh@gmail.com LinkedIn

Skills

Core Skills

Salesforce Marketing CloudMarketing AutomationSalesforce PardotSalesforce Platform

Other Skills

AMPscriptAutomation StudioB2B Marketing StrategyCampaign ReportingComputer Network OperationsComputer ProgrammingContent BuilderCustom Objects/FieldsData ExtensionsData IntegrationData ManagementDigital ElectronicsDigital MediaDynamic SegmentationElectronics

About

Experience

Bugendaitech

3 roles

Senior Salesforce Marketing Automation Specialist

Dec 2024 – Present · 1 yr 3 mos · Remote

As a Senior Salesforce Marketing Automation Specialist, I lead the design, execution, and optimization of marketing automation solutions across Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud (SFMC).
I deliver personalized campaigns that improve engagement, increase lead quality, and enable data-driven decision-making. My expertise covers advanced platform configuration, campaign automation, and seamless Salesforce CRM integration to achieve strategic goals.
Key Responsibilities:
Lead customer facing solutions, translating requirements into results driven marketing automation strategies.
Manage Pardot package installation, Salesforce admin configuration, field mapping, and CRM integration.
Design and execute customer journeys in SFMC using Journey Builder, Automation Studio, and Email Studio.
Create and manage data extensions, segmentation, and workflows in SFMC for targeted marketing.
Build responsive email templates, landing pages, forms, and dynamic content.
Configure Engagement Studio programs, dynamic lists, lead scoring, and grading in Pardot.
Administer settings including sender profiles, domain management, and preference centers.
Troubleshoot sync errors, automation conflicts, and data mapping issues.
Analyze campaign performance and present actionable insights to improve ROI.
Stay updated on Salesforce releases, best practices, and compliance standards (CAN-SPAM, GDPR).
Core Skills & Tools:
Salesforce Marketing Cloud (SFMC) - Journey Builder, Email Studio, Automation Studio, AMPscript, Data Extensions, Segmentation, Content Builder, Tracking & Analytics, Mobile Studio, SQL Queries.

Salesforce Marketing Cloud (SFMC)Journey BuilderEmail StudioAutomation StudioAMPscriptData Extensions+7

Salesforce Pardot (MCAE) Specialist

Dec 2021 – Nov 2024 · 2 yrs 11 mos · Remote

As a Salesforce Pardot (MCAE) Specialist, I design and implement end-to-end B2B marketing automation solutions that enable clients to drive engagement, qualify leads, and make data-driven decisions.
My work spans Pardot setup, configuration, campaign execution, and optimization, ensuring seamless integration with Salesforce CRM and alignment with business objectives.
Key Responsibilities:
Deliver customer facing Pardot solutions, translating business requirements into tailored marketing automation strategies.
Manage full Pardot package installation from scratch, including Salesforce admin-level page layout configuration.
Create and customize email templates, landing pages, and forms to support campaigns and lead capture.
Configure Engagement Studio programs, dynamic lists, lead scoring, and grading models for targeted lead nurturing.
Administer Pardot settings, including sender profiles, domain management, email preference centers, and custom field mapping.
Troubleshoot and resolve platform sync errors, data mapping issues, and automation logic conflicts.
Develop and manage automation workflows, prospect lifecycle tracking, and reporting dashboards to measure campaign performance.
Recommend strategic improvements based on analytics and Salesforce release updates to maximize marketing ROI.
Core Skills & Tools:
Pardot (MCAE) - Salesforce CRM, Engagement Studio, Dynamic Segmentation, HTML/CSS for email customization, Data Integration, Lead Nurturing, Campaign Reporting, Marketing Automation Best Practices.

Salesforce CRMEngagement StudioDynamic SegmentationHTML/CSSData IntegrationLead Nurturing+3

Salesforce Trainee

Aug 2021 – Nov 2021 · 3 mos · Remote

As a Salesforce Trainee, I gained foundational knowledge of the Salesforce platform through structured training, self study, and hands-on project work.
I supported the developer team in configuration, data management, and user administration while learning how to align Salesforce solutions with business requirements.
Key Responsibilities:
Learned Salesforce fundamentals, including platform features, data management, and customization through training and self study.
Assisted in configuring page layouts, record types, custom objects/fields, reports, and dashboards to meet business needs.
Supported profiles, roles, and security settings configuration, ensuring proper data access through role hierarchy and sharing rules.
Gained exposure to advanced features such as process builders, validation rules, workflows, approval processes, and automation for efficiency improvement.
Assisted in data import/export and data quality maintenance through regular cleaning and validation.
Supported user management, including creating and managing profiles, roles, and permissions.
Helped document configurations, processes, and system changes for internal reference.
Provided basic troubleshooting assistance and escalated complex issues to senior consultants.
Shadowed senior consultants in client meetings, learning requirement gathering and solution translation.
Assisted in preparing client facing materials, reports, and presentations.
Core Skills & Tools:
Salesforce CRM - Page Layout Configuration, Custom Objects/Fields, Reports & Dashboards, Data Management, Security & Access Controls, Workflow Automation, Documentation, Client Support.