Shaivya Gupta

Co-Founder

Gurgaon, Haryana, India7 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led marketing teams to achieve 40x growth.
  • Expert in GTM strategies for startups.
  • Strong background in digital marketing and analytics.
Stackforce AI infers this person is a Growth Marketing expert with a focus on SaaS and digital marketing strategies.

Contact

LinkedIn

Skills

Core Skills

Growth MarketingMarketing StrategyDigital MarketingData Analysis

Other Skills

AnalyticsB2B Marketing StrategyBusiness AnalyticsBusiness StrategyCROConsultingContent MarketingContent StrategyCorporate Website ManagementData AnalyticsElevator PitchEmail MarketingExcelGTMGeo-targeting

About

Hey there! Are you the one struggling with GTM strategy or Marketing led growth? I am glad that you are here because I might have a solution to your problem. Or Are you someone looking to expand your professional network? Always happy to connect and have a meaningful conversation :) I am Shaivya Gupta, currently leading the marketing function at Procol. I have 7+ years of experience in the marketing domain and have consulted 30+ startups as a marketing and growth consultant. I have previously worked with ZS Associates, Mercer [A Marsh & McLennan Company], and Spyne AI. I love to share my learnings via blogs, LinkedIn posts, LinkedIn articles, podcasts, and teaching sessions so stay connected to get free access to awesome content :p

Experience

Procol

2 roles

Vice President of Marketing And Business Development

Promoted

Jun 2025 – Present · 9 mos · Gurugram, Haryana, India

Director of Marketing And Business Development

Jan 2024 – Jun 2025 · 1 yr 5 mos · Gurugram, Haryana, India

Interviewvector

Partner

Oct 2023 – Present · 2 yrs 5 mos · Gurugram, Haryana, India · Remote

Spyne

Head of Demand Generation & Growth

Sep 2022 – Jan 2024 · 1 yr 4 mos · Gurugram, Haryana, India

  • Heading the Lead Generation, Product Marketing, and SDR function --> Led a marketing team of 12 and an SDR team of 8 members and worked closely with co-founders to build the marketing function and streamline marketing-driven activities.
  • Achieved 40x marketing growth from the US in 18 months --> Worked on scaling content to improve inbound traffic from 3k to 300k and brought down performance marketing cost per MQL from 40k to 3k.
  • Acted as a key driver in setting up MarTech, defining ICP, and planning the GTM and pricing strategy --> Successfully entered the US and EU market and disrupted it.
Lead GenerationProduct MarketingMarketing StrategyGTMMarket Entry StrategyGrowth Marketing

Growthshark.in

Founder

May 2021 – Present · 4 yrs 10 mos · Gurugram, Haryana, India

Mettl

2 roles

Lead, Marketing Strategy and Growth

May 2019 – Sep 2022 · 3 yrs 4 mos · Gurugram, Haryana, India

  • Quadrupled marketing led business in my tenure -- > Worked closely with CEO, CMO, and cross-functional teams (especially sales & product) to improve the online presence of the company. Led a team of 6 people to drive growth projects.
  • Helped the company expand its business in the International Market --> Implemented growth strategies in different international geographies to establish them as one of the leaders in the assessment space.
  • Took complete ownership of the company's digital presence --> Created innovative digital assets, launched new webpages and blogs, made client testimonials, improved website messaging, and focused on SEO and CRO hence increasing the website conversions multifold.
  • Mastered the art of paid ads, targeting, and bidding --> Research, strategize, build, run, and analyze paid ad campaigns on LinkedIn, Facebook, YouTube, and Google.
  • Automated Email and Account-Based Marketing Process --> Segmented the audience as per intent, industry, company, size, and various other metrics and targeted them via automated drip campaigns to get maximum output.
Digital MarketingSEOCROEmail MarketingPaid AdsMarketing Strategy

Marketing Analytics Associate

Jan 2018 – May 2018 · 4 mos · Gurgaon, India

Zs

Decision Analytics Associate

May 2018 – May 2019 · 1 yr · Gurgaon, Haryana, India

  • - Worked on Go to Market strategy projects for Fortune 500 companies --> Designed and executed analysis to address business problems for companies such as Abbott, J&J, and Baxter. Gained expertise in Excel, PowerPoint, Territory Designer, and other analysis tools
Go to Market StrategyData AnalysisExcelPowerPointMarketing Strategy

Education

Thapar Institute of Engineering & Technology

Bachelor of Technology

Jan 2014 – Jan 2018

Delhi Public School - India

Jan 2006 – Jan 2013

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