Sep 2021 – Feb 2025 · 3 yrs 5 mos

Dec 2019 – Aug 2021 · 1 yr 8 mos · Toronto, Canada Area

• Email campaign creative production & optimization on Salesforce Marketing Cloud using HTML5, CSS3 and AMPScript for Personalised content blocks.
• Use AMPscripts and built-in tools to create fully dynamic email from subject line to each piece of content in the emails based on multiple pieces of information from the data set provided.
• Monitor campaigns to ensure consistency across all major email providers (Hotmail, Gmail, Outlook, etc.) on mobile and desktop devices
• Conduct A/B subject line tests in order to determine better messaging for increased open rates, and in turn better clicks rates. This helped to gain an average 50% open rate and 20% click rate.
• Send test emails across multiple email platforms and conduct QA to ensure accuracy of layout and content
• Deploy advanced email strategies, including preferences, segmentation, dynamic content and triggered emails
• Quickly deduce and present results, learning and recommendations from email deployment

Aug 2017 – Jul 2019 · 1 yr 11 mos · Noida, Uttar Pradesh, India

• Managed end-to-end marketing, email automation, sales and outreach communication of online courses program for professionals within specialty chemicals Industries
• Email marketing- Planned, executed and documented automated email campaigns on Email and Marketing Automation Programs
• Responsive email creation via HTML/CSS, personalisation based on user segmentation, A/B testing and tracking key metrics
• Regular analysis of campaign performance by understanding key metrics (CTR, CTO, CTS, SPAM analysis etc.) & preparing weekly/monthly reports
• Design & optimisation of website courses - wrote SEO friendly content, A/B test landing Pages & tracked performance via Google Analytics
• Proficient with various CRM systems, that allowed target segmentation, target quality analysis and improved analytics.
• Planned, delivered and optimised all social media campaigns on LinkedIn, Twitter & YouTube
• Wrote blogs for company website and ​LinkedIn pulse post​

Mar 2016 – Mar 2017 · 1 yr · Gurugram, Haryana, India

• Created email campaigns that retargeted users acquired from webinars, newsletters, product announcements, email newsletters
• Planned and executed content calendar, advertising and customer acquisition & retention campaigns
• Perform day-to-day email marketing activities related to automated campaigns: including email development (HTML / CSS), campaign set-up, logic strategy, A/B Testing and Reporting
• End to end ownership of the website & app content along with all online channels including blogs, Social media, Newsletters and Push Notifications
• Setup marketing automation with highly personalised SMS and Mobile Notification workflows
• Tracked and optimised results of Social Posts and Landing pages with Google Analytics