Jul 2024 – Dec 2024 · 5 mos · Delhi, India · On-site

• o Responsible for gathering customer, company requirement towards writing Business Requirement Documents (BRD), defining project scope, creating detailed project charter and planning project roadmap for 3+ projects.
• o Tracked program status using JIRA, Clarity and regularly monitored project success measures, timelines and milestones creating a cadence of weekly analysis and reporting for the senior leadership to review and analyze.
• o Designed 20+ KPI tracking dashboards via Zoho, MoEngage, Metabase, using the data towards interacting with the sales, marketing and engineering teams on improving the operational efficiency by ~10% across.
• o Identified and led 8+ process improvement initiatives with the product, engineering teams by leveraging AI based solutions towards improving the customer experience by 25% (tracked via sentiment analysis).
• o Spearheaded the weekly, monthly collection and reporting of different vertical data to the senior leadership towards enabling strategic actions, for improving the overall operational efficiency of 10+ internal teams.
• o Collaborated with 10+ external vendors, affiliates, agencies towards implementing scalable solutions across different channels, onboarding new tool features, functionalities resulting in 10% better customer engagement.

Jun 2023 – Mar 2024 · 9 mos

• Unstop #1 Mentor '23-24
• Providing mentorship to students, particularly for corporate and B-school case competitions, encompassing case analysis, deck evaluations, case deliberations, mock presentations, and more
• Boasts a track record of assisting over 200+ students in attaining national victories and podium placements in numerous corporate case competitions, leading to their successful acquisition of PPIs
• Responsible for the creation and management of a ~3K community of B-school and E-school students and guiding them across various case competitions through regular interaction and mentorship sessions
• Guiding students across their B-school and E-school journeys, in terms of CV review, mock PIs for summer and final placements

May 2022 – Sep 2022 · 4 mos

• Accelerated user onboarding on Unstop via cross-platform social media engagement
• Marketed new announcements using creative forms of content creation and story-telling

Jun 2023 – Jul 2024 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• o Managed 9+ client centric cross functional projects realizing the key business requirement of the client, supervising end to end operations, defining program based KPIs, providing recommendations.
• o Delivered 15+ industry leading reports, project read-outs to the client senior level leadership, synthesizing primary, secondary data (experience with Nielsen, Kantar) towards strategizing on actionable insights.
• o Handled 12+ client accounts, regularly providing weekly dashboards, reports, data extracts while interacting with numerous C-suite stakeholders and cross-functional teams towards ensuring on-track project deliveries.
• o Regularly tracked project health using different project management tools such as ASANA, documented findings, drafted project proposals while processing contracts, invoices using SAP, Ariba.
• o Conceptualized ~15% cost optimization across projects by implementing data driven AI based automations, identifying and reducing risks, while integrating process improvements across 4+ projects.
• o Collected user data, analyzed common patterns and revamped the GTM strategy for JnJ reviewing NPS of its multiple brands, contributing to a 5% increase in consumer satisfaction, engagement YoY.
• o Conceptualized the price pack architecture (PPA) to formulate the optimum pricing strategies for a major e-commerce based brand to substantiate a 35% market share in the US market.
• o Partnered with 15+ external vendors, driving SLA improvement plans, setting contracts, allocating
• resources, invoicing while standardizing, optimizing and streamlining operational processes using i-Tracker.
• o Developed brand ladder, go-to-market (GTM) strategy, conceptualized risk mitigation models, optimized operational processes for Reckitt, aiding in an 8% YoY sales growth.
• o Supervised and mentored a team of 20+ associates across geographies, following best project management practices, planning for consequent up-skill trainings towards strengthening the overall team competency.

Jun 2022 – Aug 2022 · 2 mos · Remote

• Responsible for conducting qualitative and quantitative market reaearch towards curating content for the QA and VARC sections
• Developed daily posts and content for the marketing team to post on various social media handles
• Designed the entire roadmap for the year long session of classes, while working with the marketing team towards budget allocation for various promotional activities

Apr 2022 – Jun 2022 · 2 mos · Mumbai, Maharashtra, India

• Analyzed the overall beauty product ecosystem in India, conducted thorough market research and brainstormed ideas for a novel social commerce platform (GoNari)
• Built the customer journey map for various stakeholders and conducted extensive end-consumer and channel partner research
• Designed the wireframes and accordingly developed the features of the app GoNari to help scale the user base by 25x in a year
• Responsible for the preparation of Product Requirement Document (PRD) by collaborating strategically with 4+ teams
• Designed the MVP, analyzed the pilot phase, determined multiple use cases, and tailored marketing, and communication strategies
• Received a PPI for the same

Feb 2022 – Jan 2024 · 1 yr 11 mos · Remote

• Responsible for mentoring students through the GD, PI process for various B-Schools
• Conducted multiple 1:1 mock PI sessions with students and helped them to improve their communication and business skills
• Worked towards fine-tuning CV's and conducted multiple classes on various aspects of MBA to improve the mentee's overall chances of selection

Nov 2021 – May 2022 · 6 mos

• Responsible for conducting qualitative and quantitative market reaearch towards curating content for the QA and VARC sections
• Reviewed mocks, daily quizzes, and sectional question sets for CAT and OMETs
• Designed the detailed roadmap using the research modules to charter out better marketing ideas, product development ideas

May 2021 – Jun 2021 · 1 mo · Kolkata, West Bengal, India

• Generated leads, brainstormed, and implemented novel product development
• and marketing ideas to add 4 new accounts and generated additional revenue of 10% for that quarter

Jul 2017 – May 2021 · 3 yrs 10 mos · Kolkata, West Bengal, India

• Responsible for the end-to-end execution of a product commercialization project for a Fortune 500 company’s pharmaceutical product, while closely documenting and reporting the process standards following GCP principles.
• Extensively worked on TCS’s SAP Integrated Business Planning (IBP) software strategizing on data-based solutions for 3+ pharma clients; gained hands-on experience working on business operations, financials.
• Developed data driven 7+ business models, created 15+ dashboards, reports on Tableau, PowerBI for improving the operational efficiency across multiple channels for 2+ Fortune 500 pharma clients.
• Worked on different data gathering methodologies while automating multiple reporting processes using advanced Excel, Metabase towards improving operational efficiency by 5%.
• Developed models, dashboards for marketing mix analysis across multiple FMCG product categories for a Fortune 500 company.
• Evaluated effectiveness and ROI for diverse promotional strategies across quarters for clients in both FMCG and non - FMCG sectors.
• Constructed an excel based simulator to quantify potential gains for CPG retailer based on price differences across product categories.
• Engineered a reporting tool utilizing SQL and JAVA, which decreased manual reporting efforts by 40%, thus, accelerating client processes.
• Received multiple accolades such as “Employee of the month”, “Appreciation Certificate”, “Service and Commitment Award” for demonstrating outstanding work ethic, commendable stakeholder management, leadership qualities and thought partnership during the tenure

Jul 2016 – Aug 2016 · 1 mo · Kolkata, West Bengal, India

• Conceptualized networking concepts through experiential learning via working on real-life projects
• Created complex networking structures
• Designed roadmaps and strategies toward implementation of the aforementioned structures