Mar 2020 – Present · 6 yrs

• Responsible for the development and execution of the region’s strategic marketing plans for its consumer business at NVIDIA.
• With 2 decades of experience in the technology industry, Pawan has deep expertise in working closely and strategically with a range of customers, fostering key partnerships with the ecosystem to accelerate the growth and adoption of Gaming in India.
• Over the past two decades, Pawan has been the recipient of several awards. In 2016, 2017, and 2018 Pawan was honored as CMO of the year, by VAR India, Enterprise IT, and other leading industry bodies.

Jul 2011 – Mar 2020 · 8 yrs 8 mos

• Partner Marketing & Enablement: Work with key OEMs, ISVs, and their marketing team to co-create joint marketing and demand generation activities, for channels as well as end-users
• MDF Planning: Allocation of MDF resources to focus partners and to ensure on time utilization in line with stated objectives
• Demand Generation: Support regional sales to ensure the marketing programs and execution will align and support country business objectives in line with Global guidelines
• Drive lead generation engine to help grow pipeline target for enterprise and workstation markets. providing recommendations on available options and/or developing new engines to deliver turnkey, integrated, sustainable, and scalable campaigns/programs for engaging prospects and customer base in India; and lead a cross-subsidiary plan by influencing and partnering with other business groups, resulting in improved impact in image, reach, adoption, and satisfaction
• Corporate marketing: Support and provide input to the product management and marketing teams for the development of technologies and products, providing regional input on features, capabilities, customer requirements as well as prioritization, tracking of regional industry trends and competitive analysis. Work with local agencies when applicable to produce marketing communication locally

Jan 2007 – Jun 2011 · 4 yrs 5 mos

• Initiate account based marketing plans for specific engagements with OEM as well Channel partners.
• Budget management – tracking of channel programs, defined ROIs and budgeting. Ensure adherence to all systems and processes to ensure smooth execution of programs.
• Manage key campaign activities as needed including consumer promotions, advertising, and partner/customer marketing.
• Planning, designing and executing channel marketing programs across all geographies in India.
• Engage, enable and build long-term relationships with client marketing and business teams.
• Cross-functional initiatives and co-ordination to draw synergy within various function in India Sales & Marketing office as well Regional HQ in France.
• Lead external resources and agencies for program roll-out and execution in the region