Jan 2018 – Dec 2019 · 1 yr 11 mos · Mumbai, Maharashtra, India

• I run all aspects of Product Management at Pepperfry (Front End Platforms, Supply Chain, Customer Support, ERP, Omnichannel etc.). Additional responsibilities have included being the Business Head for the Homeware business, Leading Refunds & Payments teams and ... 'Chief Music Officer' (I play the drums for the in house band).

Sep 2016 – Dec 2017 · 1 yr 3 mos · New Delhi Area, India · On-site

May 2013 – Jul 2016 · 3 yrs 2 mos · Gurugram, Haryana, India

• Twyst was a Platform that helps Local Merchants retain, engage and eventually acquire customers. The service provided merchants the ability to create intelligent, 'check-in' based Programs that could be customized depending on Customer Lifecycle (Recency, Frequency), Time of Day, Day of Week etc. Using Twyst, Merchants could run programs that helped drive specific business outcomes and improved Asset Utilization (& therefore profitability). Twyst scaled to acquiring 160,000 users with over 400,000 check-ins in a limited geography.

Jan 2012 – Apr 2013 · 1 yr 3 mos

• Invested in expanding eBay's Business Development capability; increased headcount while simultaneously strengthening processes for recruitment, training & reporting. Drove strong partnerships with both Brands / Manufacturers and Large Format Retailers in key Technology & Lifestyle Categories to expand selection and improve price competitiveness. Drove adoption of Key User Experience initiatives such as PowerShip (an intermediated Shipping Platform) amongst the eBay seller community. Initiated a gamified Seller Education platform to educate ‘non-managed’ sellers.

Jun 2011 – Dec 2011 · 6 mos

• Invested in Digital Marketing with display & SEM Campaigns (text & display). Scaled Social Media reach to a point where FB became the second largest external source of traffic to eBay.in. Scaled Flash Sales as a form of ‘Disruption Marketing’ which significantly moved the needle on new buyers. Improved Targeting in Retention promotions which helped optimize spends

Jan 2010 – Jun 2011 · 1 yr 5 mos

• Responsible for identifying / incubating new lines of business to accelerate growth
• Incubated eBay Global EasyBuy (‘GEB’) eBay India’s Import Buying Portal, scaled revenue 7x in the course of a year
• Business Head for eBay Philippines and eBay Malaysia; Launched eBay Kuponan a group buying site in Philippines Dec 2010
• Joined the eBay India Management Team

Jan 2003 – Jan 2005 · 2 yrs

• As part of the Telecom practice, worked on several projects including Development of Business Plans, Development of Operating Plans and Valuation in the Telecom domain (enterprise data, retail internet, satellite telephony etc.)

Jan 2000 – Jan 2003 · 3 yrs

• Executed projects across multiple industries (Banking, Power Distribution, FMCG, Retail) and practices (Strategy, Risk Management, Balanced Scorecard Implementation, Process Redesign).