Jun 2023 – Sep 2025 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• Leading a team of extremely talented and driven individuals to make Swiggy the go to marketplace for all food purchases. Span includes Customer experience, search, ads, restaurant experience, finance, customer trust score and fraud identification, and new initiatives.

Mar 2022 – Present · 4 yrs · Bengaluru Urban/Greater Seattle

• Invest in startups which are technology enabled and where I can add value as a mentor. I mentor on monetization, product management and digital ads

Jan 2022 – May 2023 · 1 yr 4 mos

• Lead 2 businesses, and a team of 25+ high performing product and business leaders, and solution architects to build ecommerce as a service and omni-channel solutions for sellers and brands. The product portfolio consisted of APIs, Order Management Solutions, Warehouse Management Solutions and POS. Well supported by a dedicated 50+member engineering team.

Feb 2020 – Jan 2022 · 1 yr 11 mos

• Got miniTV as a project approved and funded by global leadership. Led a team of extremely capable and efficient product and UX leaders who built Amazon miniTV from scratch. Built the complete product portfolio across navigation, playback, video ads, content encoding, content ranking, and data storage and retrieval.

Apr 2019 – Jan 2020 · 9 mos

• Led a smart team to launch Amazon DSP (Amazon's 3P programmatic ad network), Display ads, ML based targeting layer, immersive creative formats , and multiple billing and pay products.

Nov 2015 – Mar 2019 · 3 yrs 4 mos

• Launched Amazon's first seller agnostic search ads product, multiple ML based search coverage and ranking products, mobile and low latency optimised creative formats.

Feb 2014 – Oct 2015 · 1 yr 8 mos

• Handling the Networking Devices, PC Gaming and Wearable Devices category
• Key Work Areas:
• Pricing Management
• Marketing & Merchandising
• Inventory Management
• Brand Relations and Sourcing

Jun 2013 – Nov 2013 · 5 mos

• Handling brands worth INR 200Cr annually.
• Minto - Fresh
• Minto - Gol
• Minto - Ultramintz
• Candyman Choco Double Eclairs
• Candyman Eclairs.
• Handling the launch of Minto Ultramintz

May 2011 – May 2013 · 2 yrs

• Leading a state team of 12 direct reports and 27 indirect reports. Handling a business of 11 Crs per month comprising 60+ direct customers and 150+ indirect customers.
• Solely responsible for:
• Business performance
• Through various revenue increasing models
• Usage of in depth understanding of consumer bhaviour, trade behavior and channel
• characterictics in Orissa
• Identification of need gap in terms of categories as well as geography
• Trade marketing
• Designing of Trade schemes for each Foods Category using statistical tools and customer
• understanding for 12000+ outlets in Odisha
• Designing of incentive parameters for 160+ salesman
• Led to strong and detailed category, consumer and channel understanding of the following categories:-
• Atta
• Biscuits
• Confectionary
• Finger Snacks
• Namkeens
• Noodles
• Pasta
• RTE
• Salt
• Spices
• Notable Performances
• Market Share increase in last one year
• 0 Noodles 9% (Fastest Growing Territory in the country)
• 0 Namkeens 8% (Fastest Growing Territory in the country)
• 0 Finger Snacks 4%
• 0 Biscuits 3% (Market leader in Premium Cream Segment within one year of launch)
• Best Gallup Score in whole of Eastern India for overall Team Management

Jun 2010 – Apr 2011 · 10 mos

• Underwent trade marketing and sales training in
• Cigarattes
• Understanding of consumer and trade behavior across price points
• Detailed understanding of channel specific behavior
• Foods
• Handled customers in Agra, Aligarh, Dehradun and Haldwani region
• Designed revenue increasing framework through sales incentive and passive distribution
• Personal Care
• Understanding of trade and consumer behavior in
• 0 Toilet soaps
• 0 Shampoos
• 0 Fairness Creams
• Researched on a project on distribution channels of Britannia and Parle
• Detailed understanding of distribution structure of Biscuit Industry
• Evaluation of Channel Margins and cost of reaching the O/L for these companies and ITC
• Evaluation of company personnel work load
• Results
• Designed a model to reduce cost of reaching Outlets (Implemented)
• Designed a salesman incentive framework to improve productivity (Implemented)

Apr 2009 – May 2009 · 1 mo · Mumbai Area, India

• Underwent summer internship in Transaction Banking Department.
• Project Title: Understand the medical tourism sector and design a market entry strategy for the same
• Action: Conducted detailed research of medical tourism sector in terms of
• Consumer Inflow
• Geographic Segments
• Cash Flow
• Medical Facilties
• Result - Designed the market entry for the bank to tap the cash flow in
• Travel
• Hotel Booking
• Medical Cost
• Recuperation

Jul 2006 – Jun 2008 · 1 yr 11 mos · Noida Area, India

• Worked in the Thin Clients (CPU within monitor) division
• Single handed developed the OS (Non GUI) of the device (without prior experience)
• Developed the booting mechanism
• 0 USB Boot
• 0 Network Boot
• 0 Hard disk boot
• Notable Perforamance
• Best Employee (Attitude) for 2007-08
• Best Employee (Process) for 2007-08
• One of the very few to be promoted to Senior Software Engineer within 2 years